Digital Marketing Manager

• Jun 2023 - Present

The Zero Trust security solution that offers a unified approach to protecting users, devices, and networks against the exploitation of zero day vulnerabilities. Book your demo https://threatlocker.com/ The Zero Trust security solution that offers a unified approach to protecting users, devices, and networks against the exploitation of zero day vulnerabilities. Book your demo https://threatlocker.com/

Marketing Manager

• Sep 2021 - Jun 2023

•Strategy and execution of global marketing and digital marketing operations for CAS Auto, CAS Miami, and CAS Management, including daily activities and global B2B lead generation strategies in LATAM, Caribbean and EMEA •Identifies potential areas for business growth and development. •Identifies opportunities for fleet sales and ensures compliance with governmental requirements. •Develops business intelligence strategies to enhance decision-making and market positioning. •Oversees… Show more •Strategy and execution of global marketing and digital marketing operations for CAS Auto, CAS Miami, and CAS Management, including daily activities and global B2B lead generation strategies in LATAM, Caribbean and EMEA •Identifies potential areas for business growth and development. •Identifies opportunities for fleet sales and ensures compliance with governmental requirements. •Develops business intelligence strategies to enhance decision-making and market positioning. •Oversees global branding initiatives and manages brand reputation. •Manages public relations (PR) and communications efforts. •Supervises social media marketing strategy and maintains brand reputation online. •Oversees digital marketing initiatives by third-party marketing agencies

Digital Marketing Specialist

• 2017 - Nov 2021

•Digital Transformation and Technology •IT & Cybersecurity awareness advisor •Business & Market intelligence •Inbound & Outbound Marketing Strategy •Digital Marketing Strategy, presence and relevance LATAM, EMEA and the Caribbean •80% B2B / 20% B2C Lead Gen strategy •Marketing Materials •SEM •PPC •SMO •SMM

Head of IT Marketing

• 2016 - 2017

Founded in 1979 the Florida International Bankers Association is a non-profit trade association that provides comprehensive support to the global financial services industry through education, conferences and advocacy. Its membership includes some of the largest financial institutions worldwide. FIBA is recognized by the financial services industry, regulators and law enforcement as a Center for Excellence for its knowledge and expertise.

Webmaster & Digital Marketing Strategist

• 2016 - 2016

Founded in 1979 the Florida International Bankers Association is a non-profit trade association that provides comprehensive support to the global financial services industry through education, conferences and advocacy. Its membership includes some of the largest financial institutions worldwide. FIBA is recognized by the financial services industry, regulators and law enforcement as a Center for Excellence for its knowledge and expertise. SEO SEM SMO SMM SERP VFX

CTO

• 2015 - 2016

De Gallery is a luxury high-end boutique located in the heart of Miami Design District. We specialize in high-end luxury items, limited edition watches, luxury gadgets, art, and provide private jet and yacht charters and act as real estate agents in the south of florida. Served as IT / E-commerce manager responsible for developing, enhancing, and deploying company's web presence. Ensures execution of company's business goals and strategies. SEO SEM SMM SMO De Gallery is a luxury high-end boutique located in the heart of Miami Design District. We specialize in high-end luxury items, limited edition watches, luxury gadgets, art, and provide private jet and yacht charters and act as real estate agents in the south of florida. Served as IT / E-commerce manager responsible for developing, enhancing, and deploying company's web presence. Ensures execution of company's business goals and strategies. SEO SEM SMM SMO

Webmaster and Social Media Manager

• 2014 - 2016

My keyrole is to develop and manage online marketing campaigns for the company, effectively driving brand awareness, engagement and traffic to social media pages and E-commerce site, stock management , updating and redesigning company’s website, running and monitoring SEO, SEM, Adwords, Adsense, Branding and Remarketing campaigns. Developed and implemented anti fraud protocols and guidelines to maximize online sales and brand reputation which includes: Perform transaction analysis… Show more My keyrole is to develop and manage online marketing campaigns for the company, effectively driving brand awareness, engagement and traffic to social media pages and E-commerce site, stock management , updating and redesigning company’s website, running and monitoring SEO, SEM, Adwords, Adsense, Branding and Remarketing campaigns. Developed and implemented anti fraud protocols and guidelines to maximize online sales and brand reputation which includes: Perform transaction analysis across multiple large volume data sources and operation functions. Identify potential vulnerabilities, outliers, gaps in process, systems and operations through data analysis. Drive fraud requirements from internal teams. Act as a liaison between fraud strategy and digital sales. Execute on key fraud initiatives to boost sales and decrease churn & fraud losses within digital space. Reverse engineer fraud scheme(s) and partner with fraud strategy to mitigate risk. Align with supply chain & logistics to maximize fraud prevention. Monitor constant (online) customer and transactional order(s) to identify unauthorized activity. Review chargeback data to identify trends. Responsibilities: Web Design and development E-commerce management Social media Manager Graphic design (Print + web) Video editing material for retailers and social media (Amazon, Newegg, Best Buy CMS) SEO, SEM, SMM, SMO(adwords + adsense + Remarketing) Database Management / MySQL / mariaDB PHP, XML,HTML,Bootstrap, jQuery development Fraud prevention Show less My keyrole is to develop and manage online marketing campaigns for the company, effectively driving brand awareness, engagement and traffic to social media pages and E-commerce site, stock management , updating and redesigning company’s website, running and monitoring SEO, SEM, Adwords, Adsense, Branding and Remarketing campaigns. Developed and implemented anti fraud protocols and guidelines to maximize online sales and brand reputation which includes: Perform transaction analysis… Show more My keyrole is to develop and manage online marketing campaigns for the company, effectively driving brand awareness, engagement and traffic to social media pages and E-commerce site, stock management , updating and redesigning company’s website, running and monitoring SEO, SEM, Adwords, Adsense, Branding and Remarketing campaigns. Developed and implemented anti fraud protocols and guidelines to maximize online sales and brand reputation which includes: Perform transaction analysis across multiple large volume data sources and operation functions. Identify potential vulnerabilities, outliers, gaps in process, systems and operations through data analysis. Drive fraud requirements from internal teams. Act as a liaison between fraud strategy and digital sales. Execute on key fraud initiatives to boost sales and decrease churn & fraud losses within digital space. Reverse engineer fraud scheme(s) and partner with fraud strategy to mitigate risk. Align with supply chain & logistics to maximize fraud prevention. Monitor constant (online) customer and transactional order(s) to identify unauthorized activity. Review chargeback data to identify trends. Responsibilities: Web Design and development E-commerce management Social media Manager Graphic design (Print + web) Video editing material for retailers and social media (Amazon, Newegg, Best Buy CMS) SEO, SEM, SMM, SMO(adwords + adsense + Remarketing) Database Management / MySQL / mariaDB PHP, XML,HTML,Bootstrap, jQuery development Fraud prevention Show less

Managing Partner

• Mar 2009 - Dec 2015

Co-Founder of Gemstone Designz, a design agency with headquarters in Germany, Usa and Colombia. Clients: La Troja (CO) Zonacero.com (CO) The Door district (US) GMillwork (US) DS18 Audio ( US) The Rinaldi Group (US) Maison de Couture (US) Vueltabajero (CO) 15 Post (US) Oprem Clinicas dentales (CO) Diario del Norte (CO) NYF de Colombia ( synertech) (CO) Educamas Colombia (CO) Co-Founder of Gemstone Designz, a design agency with headquarters in Germany, Usa and Colombia. Clients: La Troja (CO) Zonacero.com (CO) The Door district (US) GMillwork (US) DS18 Audio ( US) The Rinaldi Group (US) Maison de Couture (US) Vueltabajero (CO) 15 Post (US) Oprem Clinicas dentales (CO) Diario del Norte (CO) NYF de Colombia ( synertech) (CO) Educamas Colombia (CO)

CTO

• 2013 - 2015

CTO, Maintaining all data servers, DDCH, company websites, and social media networks. Collaborated with other departments on business operations and assisted with the resolution of IT issues. CTO, Maintaining all data servers, DDCH, company websites, and social media networks. Collaborated with other departments on business operations and assisted with the resolution of IT issues.

Social Media Strategist / Community Manager

• 2012 - 2014

Led the strategy development for social and digital marketing, as well as brand development. Spearheaded efforts to improve customer service operations, resulting in increased client retention rates. Founded and designed all company social media networks, while enhancing the online customer experience through redesigning visual effects and reformatting the virtual store environment. Implemented social networking strategies and protocols that are still in use today. Led the strategy development for social and digital marketing, as well as brand development. Spearheaded efforts to improve customer service operations, resulting in increased client retention rates. Founded and designed all company social media networks, while enhancing the online customer experience through redesigning visual effects and reformatting the virtual store environment. Implemented social networking strategies and protocols that are still in use today.

CTO / IT Manager

• 2011 - 2014

As the Chief Technology Officer (CTO), I was responsible for overseeing the maintenance of all data servers, DDCH systems, company websites, and social media networks. I worked closely with other departments to collaborate on business operations and provided assistance in resolving IT issues. As the Chief Technology Officer (CTO), I was responsible for overseeing the maintenance of all data servers, DDCH systems, company websites, and social media networks. I worked closely with other departments to collaborate on business operations and provided assistance in resolving IT issues.

Marketing Director

• Nov 2008 - Nov 2010

Founder / Director

• Mar 2005 - 2008

Digital Marketing & Design Agency focused on hospitality in Colombia. Froggs Telecaribe Carnaval de Barranquilla Sigma Motors Revista Actual Pipe Pelaez Digital Marketing & Design Agency focused on hospitality in Colombia. Froggs Telecaribe Carnaval de Barranquilla Sigma Motors Revista Actual Pipe Pelaez