Experience

CMI Media Group

• United States
• Advertising Services
• 700 & Above Employee

• Director, Media

  • Jan 2023 - Present

• Associate Director, Media

  • Apr 2020 - Dec 2022

• Supervisor, Media

  • Apr 2018 - Mar 2020

  Awards:• Employee of the Year: 2018• Employee of the Month: August 2018

• Senior Media Planner

  • Sep 2016 - Mar 2018

  • Led the development of and presented multi-channel media plans on behalf of pharmaceutical clients• Identified and executed new media opportunities and recommended optimizations to existing media plans to achieve brand goals• Assisted with the implementation of pre and post-testing research to guide strategic planning decisions• Worked with Media Operations to ensure accuracy of financial reporting documents (Budget Trackers, Estimates, etc)• Oversaw workflow to meet deadlines and perform quality assurance of deliverables for assigned accounts• Mentored junior-level staff on strategic planning and execution processes and assisted with creation of development plans• Assisted with routine human resources management tasks (employee screening/interviewing, performance assessment, etc) Show less

• Media Planner

  • Dec 2015 - Sep 2016

  • Developed and maintained comprehensive multi-channel media campaigns on behalf of pharmaceutical clients• Recommended strategic optimizations that were consistent with the brand's overall marketing objectives• Managed client budget, collaborated with external agencies, and maintained strong relationships with clients and vendors

• Associate Media Planner

  • Sep 2014 - Nov 2015

  • Implemented multi-channel media campaigns across multiple client accounts• Processed contracts, checked insertion orders, and input data into proprietary media scheduling system• Generated production reports including space/material deadlines and ad specifications for coordination with creative agencies and clients• Developed quarterly competitive reports for presentation to clients• Assisted Senior Media Planners/Supervisors by formulating media plan options by identifying appropriate media vendors and developing strategic rationale Show less



Maintech, Incorporated

• United States
• IT Services and IT Consulting
• 300 - 400 Employee

• Sales Support

  • Oct 2013 - Aug 2014

  • Maintained company database for new service contracts, billing, dispatch, financial records, and change requests for 800+ customers• Checked accuracy and resolved discrepancies found in customer documentation and provided updates to appropriate Account Executive• Created transmittals and compiled backup information including quotes, purchase orders, customer authorizations, and other documentation from inception to completion of job for approval by the Chief Operating Officer• Guaranteed all jobs had been processed in time to meet billing deadline each month Show less

• Marketing Intern

  • Jul 2013 - Oct 2013

  • Conducted research on cloud computing to evaluate market, competitive conditions, emerging trends, and industry-specific solutions for possible business venture• Modified website to include meta descriptions and keywords, resulting in an increase in traffic• Researched and organized meetings for prospective marketing efforts



AlphaGraphics

• United States
• Printing Services
• 700 & Above Employee

• Marketing Intern

  • Feb 2013 - Jun 2013

  • Developed and maintained website content • Coordinated and implemented email marketing and direct marketing campaigns for local marketing efforts • Optimized website using various Search Engine Optimization procedures • Introduced Social Media into overall marketing plan and expanded following across Facebook and Twitter • Developed and maintained website content • Coordinated and implemented email marketing and direct marketing campaigns for local marketing efforts • Optimized website using various Search Engine Optimization procedures • Introduced Social Media into overall marketing plan and expanded following across Facebook and Twitter



Estro Digital Communications

• Advertising Services
• 1 - 100 Employee

• Digital Marketing Intern

  • Sep 2012 - Dec 2012

  • Managed business presence and developed content across social media channels for client accounts • Created campaigns via Google AdWords, Facebook, and LinkedIn • Developed SWOT and Competitor Analyses for presentation to clients • Managed business presence and developed content across social media channels for client accounts • Created campaigns via Google AdWords, Facebook, and LinkedIn • Developed SWOT and Competitor Analyses for presentation to clients