Construction Marketing Specialist and Co-Founder at Morton Waters

• Feb 2016 - Present

If you’re looking for an agency that loves a factory tour or site visit, wants to get to grips with understanding the value of the right instrumentation or knows the importance of maintaining accuracy with technical detail – you are in the right place. Our team comprises experts at providing targeted digital communications for companies operating in the construction sector, including manufacturers, tier 2 contractors, specialist sub-contractors, installers, integrators and the professional services that support them. Show less

Co-Founder

• Mar 2023 - Present

Strategic B2B Marketing Consultant and Copywriter - Co-Founder of Morton Waters & Security Sessions

• Feb 2019 - Present

Created for marketing professionals working in the security industry, Security Sessions is a forum for peers to share knowledge, skills and best practice, and to spark new ideas and enhance their integrated marketing strategies. With representatives attending from manufacturers, suppliers, installers, integrators and consultants, the group meets quarterly, providing an opportunity for participants to share with and learn from other marketing experts within the industry. We discuss the challenges being faced by the industry as well as having the opportunity to extend understanding of the opportunities presented by the changing marketing landscape. Our aim is to provide participants with actionable tips to implement in their own marketing strategies. With this in mind, at each meeting, an expert guest speaker is invited to share insight into their particular specialism, covering topics such as creativity and lateral thinking, SEO best practice, optimising video for social, content marketing etc. Show less

Freelance Communications Consultant

• Mar 2016 - Jul 2017

Client Services Manager

• Jun 2012 - Jan 2016

Inhabit is a strategic brand and communications agency Working with clients in technology, the built environment and property sectors, our experienced and imaginative staff use their proven skills to create smart and beautiful brands and marketing campaigns which are aligned to your objectives. We use our understanding and experience of services including market research, competitor mapping and positioning strategy and apply this to brand strategy, creative communications, research and insight and project management. We know the persuasive power that beautiful creative design has, and can ensure this is seamlessly carried across your campaigns - integrating website development with our insightful and results-driven approach to PR, content marketing and social media. We also bring smart thinking to exhibitions and event planning and advertising and media buying. Show less

Senior Account Manager

• Jan 2010 - Jun 2012

Responsible for planning and managing the consumer and trade marketing activities for luxury tour operators Australian Pacific Touring and The Captain’s Choice Tour, and the trade marketing and PR activities for Ferrero UK. Integrated marketing campaigns included developing national advertising campaigns, brochure and print production, direct mail campaigns, updating of client websites and online and print content creation. Responsible for planning and managing the consumer and trade marketing activities for luxury tour operators Australian Pacific Touring and The Captain’s Choice Tour, and the trade marketing and PR activities for Ferrero UK. Integrated marketing campaigns included developing national advertising campaigns, brochure and print production, direct mail campaigns, updating of client websites and online and print content creation.

Communications Manager

• Jan 2009 - Jan 2010

Responsible for devising and implementing PR strategies in line with key sales objectives and budgets for Cactus and its various products, including language holidays abroad, tailor-made corporate language courses, evening language courses and TEFL. Internal communication across five departments and two offices situated in Brighton and New York. Responsible for devising and implementing PR strategies in line with key sales objectives and budgets for Cactus and its various products, including language holidays abroad, tailor-made corporate language courses, evening language courses and TEFL. Internal communication across five departments and two offices situated in Brighton and New York.

PR Consultant

• Jun 2008 - Jan 2009

Tasked with planning and executing the consumer and trade PR campaigns for The Rezidor Hotel Group (Hotel Missoni, Radisson Blu, Park Inn) and travel technology provider Amadeus. Tasked with planning and executing the consumer and trade PR campaigns for The Rezidor Hotel Group (Hotel Missoni, Radisson Blu, Park Inn) and travel technology provider Amadeus.

Account Manager

• Jul 2007 - Jun 2008

Responsible for the trade marketing and PR activities for Pepsico International (Walkers, Tropicana, Quaker Oats, Copella), Panasonic Energy and Ferrero UK. Also tasked with managing advertising campaigns and brochure production for Tailor Made Travel. Responsible for the trade marketing and PR activities for Pepsico International (Walkers, Tropicana, Quaker Oats, Copella), Panasonic Energy and Ferrero UK. Also tasked with managing advertising campaigns and brochure production for Tailor Made Travel.

Senior Account Executive

• Dec 2005 - Jul 2007

Implemented the consumer PR activity for tourism marketing organisation Travel Alberta, online flights and holiday booking portal XL.com, luxury tour operator Aspire Holidays, hotel Amberley Castle and leisure centre operator Freedom Leisure. Implemented the consumer PR activity for tourism marketing organisation Travel Alberta, online flights and holiday booking portal XL.com, luxury tour operator Aspire Holidays, hotel Amberley Castle and leisure centre operator Freedom Leisure.