Experience

Revenue Ops LLC

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing and Revenue Operations Consultant

  • Apr 2020 - Present

  Revenue Ops LLC is a fully licensed and insured revenue operations consulting firm, offering strategic consulting services, management services, and implementation services to companies focused on optimizing business processes. https://www.revenueopsllc.com We develop and align business technology stacks, optimize operational business processes and procedures, and create robust data management and reporting solutions. Revenue Ops LLC is a fully licensed and insured revenue operations consulting firm, offering strategic consulting services, management services, and implementation services to companies focused on optimizing business processes. https://www.revenueopsllc.com We develop and align business technology stacks, optimize operational business processes and procedures, and create robust data management and reporting solutions.



The Predictive Index

• United States
• Human Resources
• 200 - 300 Employee

• Business Intelligence - Marketing and Sales Strategist

  • Feb 2019 - Dec 2019

  Manage performance measurement programming for 40 internal clients across Sales, Marketing, and Senior leadership groups using Domo and other database tools.Coordinate Marketing Team budget to maximize return on investment for marketing activities and campaigns.Perform ad hoc analysis to inform marketing strategy.

• Sales and Marketing Operations

  • Feb 2018 - Feb 2019

  Manage marketing operations, duties include website management, lead generation tracking, contact database administration, and executive reporting.Transition website and CRM from Hubspot to Pardot and Salesforce.Pardot Admininistrator.



LiveData, Inc.

• United States
• Software Development
• 1 - 100 Employee

• Senior Marketing Associate

  • Sep 2015 - 2018

  Own Hubspot platform for organization, manage and execute all marketing strategies and activities for utility sector software development firm. Act as product manager: organize product roadmap, manage software releases, and work with engineering staff to develop new features and releases based on industry white space or customer goals. Create use cases, white papers, and case studies to be published in print and online. Orchestrate continual website redesign and act as webmaster for LiveDataUtilities.com; create engaging content, design and develop site layout, establish web-based lead generation strategy. Write and publish articles to industry publications to increase brand awareness and promote offerings Show less



Norbella

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Consultant

  • Jul 2015 - Aug 2015

  Conduct audit of current Digital Media campaigns for client. Offer strategic recommendations to client and agency to maximize ROAS and expand business partnerships. Manage client Affiliate Marketing programs. Conduct audit of current Digital Media campaigns for client. Offer strategic recommendations to client and agency to maximize ROAS and expand business partnerships. Manage client Affiliate Marketing programs.



D50 Media

• United States
• Advertising Services
• 1 - 100 Employee

• Affiliate Marketing Manager

  • Sep 2014 - Jun 2015

  Develop per-inquiry media buying plan for web based lead generation based on client goals and budget Build out in-house lead generation program, Lead Beacon, from initial idea through implementation of business plan to establish a best-in-class affiliate marketing network Manage open contracts and vendor relationships while providing clients with superior level of client service Develop per-inquiry media buying plan for web based lead generation based on client goals and budget Build out in-house lead generation program, Lead Beacon, from initial idea through implementation of business plan to establish a best-in-class affiliate marketing network Manage open contracts and vendor relationships while providing clients with superior level of client service



Dunkin'

• United States
• Food and Beverage Services
• 700 & Above Employee

• Market Research Specialist - Consumer and Brand Insights

  • 2011 - 2014

  Compile and report key business metrics including product usage and brand equity data for Dunkin’ Donuts Brand Tracking Studies Monitor and evaluate sensory testing of Savory Products and apply consumer findings to optimize new-to-market products Proven ability to work with cross functional teams to maximize operational efficiency in order to accomplish specific objectives and goals set forth by Dunkin’ business partners Direct analysis of Dunkin’s Guest Satisfaction Survey performance and metrics to better inform operational leadership on consumer feedback opportunities Strong knowledge and understanding of challenges and risks associated with international food and beverage market development Show less



DALBAR, Inc.

• United States
• Financial Services
• 1 - 100 Employee

• Senior Analyst - Investor Communications

  • May 2007 - Feb 2010

  Execute yearly study of investor annual reports and account statements to establish industry trends and best practices Conduct due diligence for national broker/dealer to ensure organizational goals and standards are being met Develop marketing materials for clients that are easily understood by the “average investor” Responsible for data collection, project management, management of research staff and maintenance of databases; collaborate with cross-functional teams to produce measurement software; responsible for copy writing and editing of annual white papers Show less