Experience

Earnest

• United States
• Financial Services
• 100 - 200 Employee

• Lifecycle Marketing Specialist

  • May 2023 - Present

  San Francisco Bay Area -Own end-to-end campaign development and execution of key Lifecycle Marketing initiatives -Manage project timelines and maintaining expectations with priorities that shift frequently -Report on campaign performance using KPIs -Recommend and execute A/B and multivariate testing based on data analyses -Develop personalized and conditional content using programmatic marketing scripting languages -Create audience segmentation and targeting using production database information and… Show more -Own end-to-end campaign development and execution of key Lifecycle Marketing initiatives -Manage project timelines and maintaining expectations with priorities that shift frequently -Report on campaign performance using KPIs -Recommend and execute A/B and multivariate testing based on data analyses -Develop personalized and conditional content using programmatic marketing scripting languages -Create audience segmentation and targeting using production database information and real-time event data

• Lifecycle Marketing Coordinator

  • Feb 2022 - Present

  San Francisco Bay Area Play a strategic role in owning the development of the customer journey, defining landmarks along the way and executing programs that drive deeper engagement with Earnest prospects and clients, increasing retention and customer LTV. • Ideate, build, and manage triggered and promotional lifecycle marketing campaigns (targeting, timing, channels, etc.) using ESPs such as Braze and Salesforce Marketing Cloud to drive deeper customer engagement • Pull data from lifecycle marketing… Show more Play a strategic role in owning the development of the customer journey, defining landmarks along the way and executing programs that drive deeper engagement with Earnest prospects and clients, increasing retention and customer LTV. • Ideate, build, and manage triggered and promotional lifecycle marketing campaigns (targeting, timing, channels, etc.) using ESPs such as Braze and Salesforce Marketing Cloud to drive deeper customer engagement • Pull data from lifecycle marketing platform Braze and other data analytics sources such as Google Analytics, Looker, and Amplitude to develop data-driven recommendations for future optimization •A/B and multivariate testing recommendations based on data analyses to optimize campaign quality



Sunrun

• United States
• Renewable Energy Semiconductor Manufacturing
• 700 & Above Employee

• Lifecycle Marketing Specialist

  • Apr 2021 - Feb 2022

  San Francisco Bay Area • Lead creation of new scheduled campaigns, trigger/automated marketing campaigns, and multi-touch or drip campaigns that enhance the customer journey on Salesforce Marketing Cloud • Work collaboratively within the team and Program Management Office (PMO) to launch new initiatives and enhance delivery of communications into market • Propose and champion A/B testing for creative, messaging, and/or audience • Manage campaign development, deployment, and projects with internal teams and… Show more • Lead creation of new scheduled campaigns, trigger/automated marketing campaigns, and multi-touch or drip campaigns that enhance the customer journey on Salesforce Marketing Cloud • Work collaboratively within the team and Program Management Office (PMO) to launch new initiatives and enhance delivery of communications into market • Propose and champion A/B testing for creative, messaging, and/or audience • Manage campaign development, deployment, and projects with internal teams and external partners (agencies and vendors)

• Brand Customer Communications Intern

  • Aug 2020 - Apr 2021

  San Francisco Bay Area • Completed end to end design and implementation of multi-email campaigns that address business needs (CX or conversion) and completely analysis of performance using Marketo and Salesforce to over 500,000 customers • Optimized company brand portal to improve user experience and promote internal self-service by spearheading brand review and management of new asset creation using Frontify, Figma, and Adobe Illustrator • Project managed the implementation of the PowerThrough campaign across… Show more • Completed end to end design and implementation of multi-email campaigns that address business needs (CX or conversion) and completely analysis of performance using Marketo and Salesforce to over 500,000 customers • Optimized company brand portal to improve user experience and promote internal self-service by spearheading brand review and management of new asset creation using Frontify, Figma, and Adobe Illustrator • Project managed the implementation of the PowerThrough campaign across internal organizations through ongoing internal communication updates to ensure content is consistent with brand presentation and voice



Liquid Agency

• Advertising Services
• 1 - 100 Employee

• Project Manager Intern

  • Jun 2019 - Aug 2019

  San Francisco Bay Area • Manage a brand messaging and creative prototyping project for client through audits, interviews, and workshops • Coordinate brand and culture projects such as events, strategy and positioning, and campaign launches by managing creative and strategic teams as well as ensuring deliverables are completed in a timely manner • Identify resourcing needs as well as budget and scheduling barriers to ensure profitable project execution



Ifchic Inc.

• Retail Apparel and Fashion
• 1 - 100 Employee

• Ecommerce Specialist

  • May 2018 - Aug 2018

  San Francisco Bay Area • Addressed customer concerns via phone calls and various email service providers • Ensured worldwide shipments to customers by gathering customer information and analyzing facts • Analyzed and resolved data to support stores and warehouses to maintain vendor relationships via data analysis



Alpha Kappa Psi - Iota Tau

• Director Of Recruiting

  • Aug 2017 - Aug 2018

  Greater San Diego Area • Publicize the fraternity to interested potentials by creating over 100 flyers, reaching out to over 20 professors, and developing a recruitment video • Plan and oversee 7 days of recruitment events that range from networking events to resume workshops • Manage and allocate a $2,000 budget towards recruitment merchandise, food expenses, and promotional materials



Sourcify

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Content Marketing and Partnerships Coordinator

  • Jan 2018 - May 2018

  Greater San Diego Area • Draft and schedule search engine optimized content on social media platforms such as Instagram, Facebook, Twitter, and LinkedIn • Analyze customer behavior on the Sourcify website and create marketing strategies according to trends using Hotjar • Create content for Sourcify's eCommerce blog in order to spotlight small businesses and help out other eCommerce brands • Manage communication between partners regarding co-marketing through content sharing on blogs, podcasts, and webinars



USDtv

• Production Room Manager

  • Sep 2016 - May 2018

  Greater San Diego Area • Oversee all operations taking place in the USDtv production studio, including camera views, microphone levels, and lighting • Train incoming Production Assistants on various tasks including how to operate cameras and how to operate the teleprompter • Dictate overall structure of USDtv episodes, such as camera shots and angles to be used



Kroc School at the University of San Diego

• United States
• Higher Education
• 1 - 100 Employee

• Administrative Assistant

  • Jan 2017 - Jan 2018

  Greater San Diego Area • Represent the School of Peace and Justice at the front desk by answering phone calls regarding admissions. • Assist with applications into the School of Peace and Justice by reviewing submissions and contacting candidates. • Support events hosted by the Kroc Institute of Peace and Justice by helping with check-in and publicizing.