Experience

San Remo

• Australia
• Food and Beverage Manufacturing
• 100 - 200 Employee

• Brand Marketing Manager

  • Feb 2022 - Present



Brauer

• Australia
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Senior Brand Manager

  • Sep 2020 - Feb 2022



Jordans Dorset Ryvita

• United Kingdom
• Manufacturing
• 200 - 300 Employee

• Senior Brand Manager

  • May 2020 - Aug 2020

• Senior Digital Manager (Secondment)

  • Mar 2019 - May 2020

• Brand Manager Ryvita

  • Mar 2017 - Mar 2019



George Weston Foods

• Manufacturing
• 700 & Above Employee

• Brand Manager- Bakery Breakfast & Snacking

  • Sep 2014 - Feb 2017

  Leading the Bakery Breakfast portfolio strategy for FY17-FY18 , working cross functionally with Sales, Category, Innovation & Insights.Led the implementation of the Strategic Product Portfolio (2016 & beyond) in conjunction with portfolio strategy.Led the development of Golden ATL Campaign "Unleash The Golden Crumpet" across TV, Digital & Social Media.- Developed longer term social media strategy for 2017/18 with Social Media Agency to coincide with continued ATL media support.Initiated and leading Cross Functional Business team tasked with increasing portfolio performance leveraging product, pricing & distribution models.Leading the development and implementation of Tip Top Bakery Breakfast ‘Always On’ Media Strategy for FY16 leveraging multiple channel (Radio, Digital, Social, Print).Redefined positioning of Tip Top Café to ensure clear brand architecture and framework & effective marketing communication.Currently Project Lead/Manager on multiple key business NPD for 2016 & 2017.Development & implementation of Social Media strategy.

• Assistant Brand Manager- Abbott's Village Bakery

  • Sep 2012 - Oct 2014

  Successful project management of multiple NPD and Marketing Communications.Assisted in development of Abbott’s Village Bakery three year SPP and brand plan.Contribution to the development & refinement of the Marketing Communication plans.Contributed to the development and refinement of the Abbott’s Village Bakery brand architecture & positioning.Successfully led the growth of the Abbott’s Village Bakery Facebook page, achieving a 125% increase in fan base between 2012-2014.Managed the development, launch and reporting of four Social Media activation, including consumer promotions & application/games.High level of contribution to the relaunch of Abbott’s Village Bakery brand in 2013. - Led the development of packaging design, social media re-launch & management, website development and Print/Outdoor. - Winner of the Weston’s Best award – Project Detox.Regular reporting & analysis of sales and market share data- providing insight to Marketing Leadership Team.Management of brand A&P spend FY13 & FY14.Development of internal & external relationships across multiple functions.Proactively contributed to M&I team development through leading a packaging design workshop, and providing recommendations and ideas on digital/social media activities.

• Area Sales Manager

  • Sep 2009 - Sep 2012

  Responsibilities- Management of geographical territory - Management of six Sales Support staff - Achieving Sales, Waste and Wage Budgets - Visual Merchandising - Data and Statistical Analysis - Brand development, - Business Development and Analysis - Building Business Relationships



Romeo Retail Group

• Department Manager

  • Feb 2009 - Sep 2009

  - Manage rosters- Store Layouts- Wages- Visual Merchandising- Staff Training- Sales and Business/Department development. - Manage rosters- Store Layouts- Wages- Visual Merchandising- Staff Training- Sales and Business/Department development.



Emirates

• United Arab Emirates
• Airlines and Aviation
• 700 & Above Employee

• Cabin Crew

  • Jul 2006 - Oct 2008

  - Service, Safety and Security on board Aircraft.- Representing the Emirates Brand.- Operates International routes with colleagues from over 100 nationalities.- Commission based sales of duty free onboard. - Service, Safety and Security on board Aircraft.- Representing the Emirates Brand.- Operates International routes with colleagues from over 100 nationalities.- Commission based sales of duty free onboard.