Morgane Glorion
Athlete representative at ITRA - International Trail Running Association- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
French Native or bilingual proficiency
-
Spanish Full professional proficiency
-
English Full professional proficiency
-
Portuguese Limited working proficiency
Topline Score
Bio
Reuben Y.
Morgane was part of a dynamic duo at Unilever's global audience team that spearheaded thought leadership and DMP tech adoption for the various markets. Her consistent guidance and feedback in weekly performance check-in sessions helped bring many markets up to speed rapidly on the best practices and potential use cases for many DMP capabilities. Her efforts resulted in many markets (mine included) being able to perform up to high standards on the fundamentals of audience development (% of function use, building high quality & addressable audiences, procedures for efficient day-to-day administration of the tool stack), and enabled a greater focus (for those of us in-market) on building market-specific processes and address business challenges, with the knowledge that our esteemed duo at the global team would be ready to provide technical and operational guidance should we need it. She brings with her an excellent blend of technical, operational, and business understanding, and will definitely be a crucial contributor to any team that recognizes the importance of integrated, cross-functional skillsets in a knowledge worker.
Reuben Y.
Morgane was part of a dynamic duo at Unilever's global audience team that spearheaded thought leadership and DMP tech adoption for the various markets. Her consistent guidance and feedback in weekly performance check-in sessions helped bring many markets up to speed rapidly on the best practices and potential use cases for many DMP capabilities. Her efforts resulted in many markets (mine included) being able to perform up to high standards on the fundamentals of audience development (% of function use, building high quality & addressable audiences, procedures for efficient day-to-day administration of the tool stack), and enabled a greater focus (for those of us in-market) on building market-specific processes and address business challenges, with the knowledge that our esteemed duo at the global team would be ready to provide technical and operational guidance should we need it. She brings with her an excellent blend of technical, operational, and business understanding, and will definitely be a crucial contributor to any team that recognizes the importance of integrated, cross-functional skillsets in a knowledge worker.
Reuben Y.
Morgane was part of a dynamic duo at Unilever's global audience team that spearheaded thought leadership and DMP tech adoption for the various markets. Her consistent guidance and feedback in weekly performance check-in sessions helped bring many markets up to speed rapidly on the best practices and potential use cases for many DMP capabilities. Her efforts resulted in many markets (mine included) being able to perform up to high standards on the fundamentals of audience development (% of function use, building high quality & addressable audiences, procedures for efficient day-to-day administration of the tool stack), and enabled a greater focus (for those of us in-market) on building market-specific processes and address business challenges, with the knowledge that our esteemed duo at the global team would be ready to provide technical and operational guidance should we need it. She brings with her an excellent blend of technical, operational, and business understanding, and will definitely be a crucial contributor to any team that recognizes the importance of integrated, cross-functional skillsets in a knowledge worker.
Reuben Y.
Morgane was part of a dynamic duo at Unilever's global audience team that spearheaded thought leadership and DMP tech adoption for the various markets. Her consistent guidance and feedback in weekly performance check-in sessions helped bring many markets up to speed rapidly on the best practices and potential use cases for many DMP capabilities. Her efforts resulted in many markets (mine included) being able to perform up to high standards on the fundamentals of audience development (% of function use, building high quality & addressable audiences, procedures for efficient day-to-day administration of the tool stack), and enabled a greater focus (for those of us in-market) on building market-specific processes and address business challenges, with the knowledge that our esteemed duo at the global team would be ready to provide technical and operational guidance should we need it. She brings with her an excellent blend of technical, operational, and business understanding, and will definitely be a crucial contributor to any team that recognizes the importance of integrated, cross-functional skillsets in a knowledge worker.
Credentials
-
Adobe Analytics Business Practitioner
AdobeJun, 2019- Nov, 2024 -
Adobe Audience Manager Business Practitioner
UnileverJun, 2019- Nov, 2024 -
Google Digital Garage
GoogleJul, 2017- Nov, 2024 -
Adobe Qualified: Adobe Analytics Data Analyst
AdobeMar, 2023- Nov, 2024
Experience
-
ITRA - International Trail Running Association
-
Switzerland
-
Spectator Sports
-
1 - 100 Employee
-
Athlete representative
-
May 2023 - Present
-
-
-
Adobe
-
United States
-
Software Development
-
700 & Above Employee
-
Senior Consultant Real-Time CDP
-
Aug 2022 - Present
- Providing hands-on implementation and configuration of Adobe Experience Platform Real Time CDP and its related technologies including Adobe Audience Manager, Adobe Analytics, Adobe Web SDK - Developing and executing data integration and migration strategies - Supporting client on Segmentation strategy and use cases definition - Collaborating with other Adobe teams to deliver comprehensive solutions that meet clients' needs - Providing hands-on implementation and configuration of Adobe Experience Platform Real Time CDP and its related technologies including Adobe Audience Manager, Adobe Analytics, Adobe Web SDK - Developing and executing data integration and migration strategies - Supporting client on Segmentation strategy and use cases definition - Collaborating with other Adobe teams to deliver comprehensive solutions that meet clients' needs
-
-
-
M Training BCN
-
Barcelona, Catalonia, Spain
-
Personal Trainer
-
Sep 2021 - Present
Personal training services to help others go further together (nutrition, training plan, personal training sessions) See more here https://en.mtrainingbcn.com Personal training services to help others go further together (nutrition, training plan, personal training sessions) See more here https://en.mtrainingbcn.com
-
-
-
Wallbox Chargers
-
Spain
-
Appliances, Electrical, and Electronics Manufacturing
-
700 & Above Employee
-
Global Performance & Audience Strategy Lead Ecommerce
-
Nov 2020 - Aug 2022
- Define & implement paid media strategy on media channels : Social, Search & Display on 25+ markets (Facebook Ads, Google Ads, DV360, YT) - Analyze and Manage optimization conversion of performance marketing campaigns - Create full funnel audiences strategy in each media platform mixing 1st, 2nd and 3rd party data - Coordinate branding digital campaigns execution with media agencies (10M€ media budget) - Design solution to track audience performance and refine client segmentation - Draw consistent B2C customer profiles based on insights from multiple data sources (web, media, CRM) - Define, execute, analyze, and optimize A/B and multi-variant tests on the Web for CRO - Develop CRM strategy including marketing automation flows (Salesforce Marketing cloud) Show less
-
-
-
Unilever
-
United Kingdom
-
Manufacturing
-
700 & Above Employee
-
Global Audience Specialist Lead - Operation and strategy deployment lead in data driven Marketing
-
Aug 2017 - Nov 2020
- Lead Adobe Marketing cloud operation deployment in particular Adobe Audience Manager and Adobe analytics, Examined tools and techniques required to collect, distribute and control access to data at scale, focusing on modern data management, integration and analytics use-cases. (roll-out to 40+ markets in 3 years) - Unlock Performance Marketing capability for D2C e-commerce business in Home Care - SME of Adobe Audience Manager and Adobe Analytics - Design and optimized use of the Marketing cloud and the DMP: data capture, data activation, data insights aligned to strategic decision - Coordinate and execute digital paid media strategies across SEM, SEO, Social, and Display - Provide Guidelines around Audiences activation in Social Media platforms (Facebook Ads, Google Ads, Pinterest) - Drive automation of audience segmentation and modeling to leverage future campaign strategy and improve campaign performance - Industrialize actionable data insights across 40+ markets, 150+ brands with comprehensive reporting and analytical projects - Manage DataOps team - Support 2nd and 3rd party partnerships from back end set up to actionable business case Show less
-
-
-
Cartier
-
Retail Luxury Goods and Jewelry
-
700 & Above Employee
-
Client Insight Project Manager
-
May 2016 - Jul 2017
- Managed a team of 2 people (2 Client insights analysts) - Head CRM database system : quality and reliability of data collection - Coordinated community of 22 key CRM database users : Training and support - Developed effective KPIs reports and customer frameworks (client profiling, segmentation, scoring, targeting) - Analysed large scales of datasets from on/off line channels to structure and share actionable insights and recommendations to interlocutors from executive committees to operational teams - Run strategic projects on customer journeys & lifecycles in collaboration with CRM, Retail, E-commerce or Marketing teams and external agencies Show less
-
-
-
Cartier
-
Retail Luxury Goods and Jewelry
-
700 & Above Employee
-
Client Insight & Research Junior Project manager
-
Jun 2014 - Dec 2014
- Created monthly reports on International retail sales, Customers profile & Zone markets (consolidation of data coming from 32 subsidiaries) - Managed the project of Client Intelligence improvement throughout the implementation and use of a dedicated Cartier/IBM Cognos Database in collaboration with the IT department - Trained and supported Marketing teams on how to use of the Database - Led strategic studies on customers experience & behaviours for the international steering committee Show less
-
-
Education
-
2012 - 2015
Audencia Business School
Master's degree, Consulting -
2015 - 2015
Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo
Community
