Executive Director of College Auxiliary Services

• Feb 2022 - Present

Director of Marketing

• Jun 2017 - Feb 2022

As Marketing Director at SUNY Plattsburgh, I am responsible for our overall campus marketing strategy. I lead a team of professionals serving as the college's full service marketing office. I work closely with our admissions departments on recruitment initiatives and strategies, lead and execute advertising plans, conduct necessary marketing research and oversee our website and social media platforms.

Assistant Director of Student Recruitment Marketing

• Sep 2016 - Jun 2017

As the Assistant Director of Student Recruitment Marketing, I led collaborative and cross-departmental efforts to integrate the college's marketing programs into effective enrollment management strategies. I led in the development of digital, print, email, video materials and as the lead writer/producer for internal and external produced pieces, ensuring the consistency of messages across media, events, and platforms.

B2B Client Strategy Manager

• May 2015 - Sep 2016

In the role of B2B Client Strategy Manager, I was responsible for building data-based media plans for our clients. Through integrated marketing solutions, media planning, digital and mobile solutions, research, analysis, and strategy, I based my recommendations on market-specific industry knowledge and customer data for specified clients. I managed pipeline development, performed necessary research, completed needs analysis within specific industries and compiled core customer information for specified key account segments. I was also responsible for the business-to-business marketing side of Gannett's local Burlington site - Free Press Media. Through web development, social media and event planning, I focused on increasing our client base and building brand awareness. Show less

Marketing Director

• Nov 2014 - May 2015

As the marketing director at Champlain Centre, I was responsible for managing all social media platforms, composing and pitching press releases, media relations, community relations, business development and event planning. I worked with local non-profit groups to promote community initiatives through Champlain Centre and provided valuable marketing, branding and public relations support to vendors and stores within the mall. As the marketing director at Champlain Centre, I was responsible for managing all social media platforms, composing and pitching press releases, media relations, community relations, business development and event planning. I worked with local non-profit groups to promote community initiatives through Champlain Centre and provided valuable marketing, branding and public relations support to vendors and stores within the mall.

Public Relations Consultant

• Jul 2014 - Nov 2014

As a consultant, I specialized in public relations and social media. My primary client was Majestyk Apps, a mobile app developer. I also worked with PERCEIVED, a branding and public relations firm. Past clients include Gas South. I created and managed content for all platforms of social media, including Facebook, Twitter and LinkedIn. I composed and edited branding documents and corporate communications. As a consultant, I specialized in public relations and social media. My primary client was Majestyk Apps, a mobile app developer. I also worked with PERCEIVED, a branding and public relations firm. Past clients include Gas South. I created and managed content for all platforms of social media, including Facebook, Twitter and LinkedIn. I composed and edited branding documents and corporate communications.

Public Relations Coordinator

• Apr 2012 - Oct 2014

I was responsible for corporate communications, media relations, social media and business development. I created and managed content for all platforms of social media, including Facebook, Twitter and LinkedIn. I led an internal blog team, edited, approved and uploaded articles, responded to customer inquiries, and updated the platforms with timely, relevant content. I also managed Gas South's PR agency relationship and worked on all media inquiries, press releases, press conferences and corporate communications. Additionally, I teamed up with Gas South's business development department to build relationships with various partners. Show less

Business Development Representative

• Feb 2011 - Apr 2012

I attended events and meetings with key partners to continue to develop relationships with them. I also made sales calls and closed small to mid-market natural gas deals. I worked with the External Affairs department to follow up with sponsorship requests and assist with event planning.