Sebastián Celada

Associate Director at Wish & Co.
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Contact Information
us****@****om
(386) 825-5501
Location
Miguel Hidalgo, Mexico City, Mexico, MX
Languages
  • English Professional working proficiency
  • French Professional working proficiency
  • Spanish Native or bilingual proficiency

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Credentials

  • Diploma in Accounting and Finance
    ITAM, Extensión Universitaria y Desarrollo Ejecutivo
    Jan, 2016
    - Nov, 2024

Experience

  • Wish & Co.
    • Mexico
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Associate Director
      • May 2016 - Present

      Responsible for the day-to-day management of the firm’s client portfolio; creating and executing fully integrated Marketing & Communications campaigns to maximize customer profitability. Defining, developing and implementing an effective and strategic 360º Communications plan with appropriate marketing materials and programs for new and existing clients.Undertaking continuous analysis of competitive environment and trends.Managing client’s earned/free media presence in both traditional and digital channels for improving their brand awareness, reputation and recognition among its potential client as wells as the current consumer. Overseeing implementation of the communications strategy’s tools including campaigns, events, digital marketing, and PR. Anticipating, analyzing and interpreting market trends for establishing, on a continuing basis, long-term relationships with different market segments and achieving strategic alliances that will benefit both parties.

  • Groupe Guinot - Mary Cohr
    • France
    • Cosmetics
    • 200 - 300 Employee
    • Brand Manager
      • 2011 - 2018

      - Brand positioning - Identifying customers' insights- Activities of Public Relations and Communication- Creation, implementation, and control of the annual A&P Budget- Monitoring of marketing trends- Benchmarking / competition analysis- Inventory control and purchases- Analysis of costs and pricing - Launching of new products- Transforming brand's strategies into brand's plans- Development, implementation, and execution of marketing initiatives and activities for each brand- Creation of campaigns (print, web, social media, etc.), events, corporate responsability programs and sponsorships- Managing and developing P&L and driving market growth- Event planning- Finding qualified prospects- POS development, in-store communication and merchandising- Brainstorming new and innovative growth strategies

    • Export Sales & Marketing Internship
      • Jan 2013 - Jul 2013

      -International Annual Marketing Seminar planning-Export Sales & Marketing assistant

Education

  • Universidad Iberoamericana, Ciudad de México
    Bachelor of Business Administration (BBA), Marketing
    2010 - 2014
  • Instituto Tecnológico Autónomo de México
    Diplomado en Contabilidad y Finanzas, Contabilidad y Finanzas
    2016 - 2017
  • Ipag Business School
    Bachelor's degree, Marketing
    2013 - 2013
  • Marymount Cuernavaca, Mexico
    High & Junior High School Certificate
    2004 - 2010

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