Stephanie Newby Tice
Associate Director, Market Insights at MCG Health- Claim this Profile
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Topline Score
Bio
Karl Baisch
Stephanie always demonstrates a strong capacity for doing what is best for clients by basing her recommendations on thorough research. She's dedicated to understanding the underlying business problem and crafting an appropriate solution. She's also a great person to work with.
Terri Cole
Stephanie is definitely on my short list of folks I would call to help on a tough project! We met while both attending the UW Nonprofit Management certification program. Together on a group project, Stephanie demonstrated her skills with data analysis, how to apply the right questions to the data set, her collaboration skills, and her focus on driving impact. The group created an inaugural annual fund plan for a small nonprofit where I volunteered. The plan is now being implemented by a part-time volunteer and bringing in funds. Stephanie had a direct impact on the quality of the plan, due to her meticulous and strategically focused data analysis. She has since reached out a few times to see how the plan was working for the nonprofit, always focused on driving success for her 'clients.' I would totally call on Stephanie for any project that needs an experienced, data and relationship savvy, hard-working and delightful professional!
Karl Baisch
Stephanie always demonstrates a strong capacity for doing what is best for clients by basing her recommendations on thorough research. She's dedicated to understanding the underlying business problem and crafting an appropriate solution. She's also a great person to work with.
Terri Cole
Stephanie is definitely on my short list of folks I would call to help on a tough project! We met while both attending the UW Nonprofit Management certification program. Together on a group project, Stephanie demonstrated her skills with data analysis, how to apply the right questions to the data set, her collaboration skills, and her focus on driving impact. The group created an inaugural annual fund plan for a small nonprofit where I volunteered. The plan is now being implemented by a part-time volunteer and bringing in funds. Stephanie had a direct impact on the quality of the plan, due to her meticulous and strategically focused data analysis. She has since reached out a few times to see how the plan was working for the nonprofit, always focused on driving success for her 'clients.' I would totally call on Stephanie for any project that needs an experienced, data and relationship savvy, hard-working and delightful professional!
Karl Baisch
Stephanie always demonstrates a strong capacity for doing what is best for clients by basing her recommendations on thorough research. She's dedicated to understanding the underlying business problem and crafting an appropriate solution. She's also a great person to work with.
Terri Cole
Stephanie is definitely on my short list of folks I would call to help on a tough project! We met while both attending the UW Nonprofit Management certification program. Together on a group project, Stephanie demonstrated her skills with data analysis, how to apply the right questions to the data set, her collaboration skills, and her focus on driving impact. The group created an inaugural annual fund plan for a small nonprofit where I volunteered. The plan is now being implemented by a part-time volunteer and bringing in funds. Stephanie had a direct impact on the quality of the plan, due to her meticulous and strategically focused data analysis. She has since reached out a few times to see how the plan was working for the nonprofit, always focused on driving success for her 'clients.' I would totally call on Stephanie for any project that needs an experienced, data and relationship savvy, hard-working and delightful professional!
Karl Baisch
Stephanie always demonstrates a strong capacity for doing what is best for clients by basing her recommendations on thorough research. She's dedicated to understanding the underlying business problem and crafting an appropriate solution. She's also a great person to work with.
Terri Cole
Stephanie is definitely on my short list of folks I would call to help on a tough project! We met while both attending the UW Nonprofit Management certification program. Together on a group project, Stephanie demonstrated her skills with data analysis, how to apply the right questions to the data set, her collaboration skills, and her focus on driving impact. The group created an inaugural annual fund plan for a small nonprofit where I volunteered. The plan is now being implemented by a part-time volunteer and bringing in funds. Stephanie had a direct impact on the quality of the plan, due to her meticulous and strategically focused data analysis. She has since reached out a few times to see how the plan was working for the nonprofit, always focused on driving success for her 'clients.' I would totally call on Stephanie for any project that needs an experienced, data and relationship savvy, hard-working and delightful professional!
Credentials
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Hearst INCLUDE Certified Change Agent
HearstJul, 2021- Nov, 2024 -
PMC Level VI
Pragmatic InstituteJul, 2021- Nov, 2024 -
Pragmatic Certified Product Marketer
Pragmatic InstituteJul, 2021- Nov, 2024 -
Hearst Leadership Development Program
Harvard Business Publishing Corporate LearningApr, 2021- Nov, 2024 -
Launch
Pragmatic InstituteNov, 2020- Nov, 2024 -
Market
Pragmatic InstituteNov, 2020- Nov, 2024 -
PMC Level IV
Pragmatic InstituteNov, 2020- Nov, 2024 -
PMC Level V
Pragmatic InstituteNov, 2020- Nov, 2024 -
Build
Pragmatic InstituteDec, 2019- Nov, 2024 -
Focus
Pragmatic InstituteDec, 2019- Nov, 2024 -
Foundations
Pragmatic InstituteDec, 2019- Nov, 2024 -
PMC Level III
Pragmatic InstituteDec, 2019- Nov, 2024 -
Pragmatic Certified Product Manager
Pragmatic InstituteDec, 2019- Nov, 2024
Experience
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MCG Health
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United States
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Hospitals and Health Care
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300 - 400 Employee
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Associate Director, Market Insights
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Sep 2023 - Present
I drive the “Voice of the Customer” at MCG by leading in developing a thorough understanding of client profiles including behavior, needs and trends, identifying where opportunities exist, and formulating strategies and action plans to address market opportunities based on customer intelligence.
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Manager, Market Insights
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Sep 2021 - Sep 2023
I lead all aspects of the Market Insights team, and responsible for all competitive intelligence, market research, and customer insights.
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Market Insights Manager
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Oct 2019 - Aug 2021
I support all market research and competitive intelligence projects to help define product strategy at MCG Health.
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Stephanie Newby Tice, LLC
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United States
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Non-profit Organizations
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Consultant
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Jan 2018 - Oct 2019
Founder and principal providing capacity and capability building around research, processes, and project management for Seattle area nonprofits. Offerings included: • Ideation/brainstorming sessions with team members to collaborate on solutions. • Focus group moderation and in-depth-interviews to uncover deep audience insights. • Persona building and journey mapping to better understand your audience(s) (clients/volunteers/community/donors). • Survey creation and analysis to… Show more Founder and principal providing capacity and capability building around research, processes, and project management for Seattle area nonprofits. Offerings included: • Ideation/brainstorming sessions with team members to collaborate on solutions. • Focus group moderation and in-depth-interviews to uncover deep audience insights. • Persona building and journey mapping to better understand your audience(s) (clients/volunteers/community/donors). • Survey creation and analysis to gather unbiased feedback from stakeholders (clients/staff/volunteers/board/community/donors). • Storytelling curation to highlight who and how your organization serves. • Process, procedure development, and implementation planning to drive efficiency. • Program metrics discovery, exploration, and application to build organizational reports. • Nonprofit sector research, analysis, and reporting to produce case and/or white papers. Show less Founder and principal providing capacity and capability building around research, processes, and project management for Seattle area nonprofits. Offerings included: • Ideation/brainstorming sessions with team members to collaborate on solutions. • Focus group moderation and in-depth-interviews to uncover deep audience insights. • Persona building and journey mapping to better understand your audience(s) (clients/volunteers/community/donors). • Survey creation and analysis to… Show more Founder and principal providing capacity and capability building around research, processes, and project management for Seattle area nonprofits. Offerings included: • Ideation/brainstorming sessions with team members to collaborate on solutions. • Focus group moderation and in-depth-interviews to uncover deep audience insights. • Persona building and journey mapping to better understand your audience(s) (clients/volunteers/community/donors). • Survey creation and analysis to gather unbiased feedback from stakeholders (clients/staff/volunteers/board/community/donors). • Storytelling curation to highlight who and how your organization serves. • Process, procedure development, and implementation planning to drive efficiency. • Program metrics discovery, exploration, and application to build organizational reports. • Nonprofit sector research, analysis, and reporting to produce case and/or white papers. Show less
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Stephanie Newby Tice
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Seattle, WA
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Independent Contractor
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Sep 2017 - Dec 2017
Independent contractor to nonprofit organization. SME for metrics reporting and research initiatives. • Identified and collated programs metrics via stakeholder interviews. • Built agency-wide reporting dashboard with automated "one pagers" for various audiences. • Trained managers on dashboard functionality, and established process and procedures for data entry. • Created "parking lot" documentation for future research initiatives for agency. • Wrote concept paper on… Show more Independent contractor to nonprofit organization. SME for metrics reporting and research initiatives. • Identified and collated programs metrics via stakeholder interviews. • Built agency-wide reporting dashboard with automated "one pagers" for various audiences. • Trained managers on dashboard functionality, and established process and procedures for data entry. • Created "parking lot" documentation for future research initiatives for agency. • Wrote concept paper on child-well being task-force initiative and strategy. • Synthesis of primary and secondary research on child well-being, including development of 70 optional reporting metrics. Show less Independent contractor to nonprofit organization. SME for metrics reporting and research initiatives. • Identified and collated programs metrics via stakeholder interviews. • Built agency-wide reporting dashboard with automated "one pagers" for various audiences. • Trained managers on dashboard functionality, and established process and procedures for data entry. • Created "parking lot" documentation for future research initiatives for agency. • Wrote concept paper on… Show more Independent contractor to nonprofit organization. SME for metrics reporting and research initiatives. • Identified and collated programs metrics via stakeholder interviews. • Built agency-wide reporting dashboard with automated "one pagers" for various audiences. • Trained managers on dashboard functionality, and established process and procedures for data entry. • Created "parking lot" documentation for future research initiatives for agency. • Wrote concept paper on child-well being task-force initiative and strategy. • Synthesis of primary and secondary research on child well-being, including development of 70 optional reporting metrics. Show less
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Deloitte Digital
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United States
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Business Consulting and Services
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700 & Above Employee
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Senior Research Analyst
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Jun 2014 - Dec 2016
Digital anthropologist providing digital ethnography insights to clients in a variety of industries, from retail to CPG to pharma. • Conducted intercept surveys, in-depth-interviews and ethnographic fieldwork. • Drove social listening insights to inform digital transformation projects and provide strategic recommendations. • Analyzed large unstructured social media data sets to uncover themes, perceptions, sentiment, and audience archetypes. • Conducted social media landscape… Show more Digital anthropologist providing digital ethnography insights to clients in a variety of industries, from retail to CPG to pharma. • Conducted intercept surveys, in-depth-interviews and ethnographic fieldwork. • Drove social listening insights to inform digital transformation projects and provide strategic recommendations. • Analyzed large unstructured social media data sets to uncover themes, perceptions, sentiment, and audience archetypes. • Conducted social media landscape assessments including client owned/un-owned channels, and competitor analysis. • Supported pitch decks, RFP’s, and client workshops with quick-turn research (primary & secondary). • Subject matter expert for traditional market research methodologies. • Presented to and collaborated with executive level clients internationally and stateside. • Ensured data integrity and sampling standards for analysis. • Created Deloitte thoughtware such as social listening white papers and blog posts. • Screened, interviewed, trained, and mentored candidates/team members. Show less Digital anthropologist providing digital ethnography insights to clients in a variety of industries, from retail to CPG to pharma. • Conducted intercept surveys, in-depth-interviews and ethnographic fieldwork. • Drove social listening insights to inform digital transformation projects and provide strategic recommendations. • Analyzed large unstructured social media data sets to uncover themes, perceptions, sentiment, and audience archetypes. • Conducted social media landscape… Show more Digital anthropologist providing digital ethnography insights to clients in a variety of industries, from retail to CPG to pharma. • Conducted intercept surveys, in-depth-interviews and ethnographic fieldwork. • Drove social listening insights to inform digital transformation projects and provide strategic recommendations. • Analyzed large unstructured social media data sets to uncover themes, perceptions, sentiment, and audience archetypes. • Conducted social media landscape assessments including client owned/un-owned channels, and competitor analysis. • Supported pitch decks, RFP’s, and client workshops with quick-turn research (primary & secondary). • Subject matter expert for traditional market research methodologies. • Presented to and collaborated with executive level clients internationally and stateside. • Ensured data integrity and sampling standards for analysis. • Created Deloitte thoughtware such as social listening white papers and blog posts. • Screened, interviewed, trained, and mentored candidates/team members. Show less
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Course5i
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United States
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Business Consulting and Services
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700 & Above Employee
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Market Research Project Manager at Microsoft
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Jul 2012 - Jun 2014
Project management supporting Windows research for the CMG team; primarily focused on an international tracking study in twenty markets and online community in five markets. • Managed qualitative and quantitative research to provide meaningful and actionable recommendations to cross-divisional leaders. • Collaborated with research managers to answer key business questions using primary and secondary data sources and research tools. • Coordinated simultaneous project deliverables… Show more Project management supporting Windows research for the CMG team; primarily focused on an international tracking study in twenty markets and online community in five markets. • Managed qualitative and quantitative research to provide meaningful and actionable recommendations to cross-divisional leaders. • Collaborated with research managers to answer key business questions using primary and secondary data sources and research tools. • Coordinated simultaneous project deliverables including ad-hoc studies with multiple vendors and stakeholders. • Facilitated communications, logistics, timelines, and deliverables with vendors and research managers. • Worked closely with an offshore team in Bangalore to analyze data and extract insights. • Ensured accurate and actionable project deliverables via quality checks, reviews, and edits. • Monitored and tracked business impact of qualitative studies within the online community. • Synthesized research from tracking study with online community to add qualitative depth to insights. • Created procedures and processes for efficiency and training. Show less Project management supporting Windows research for the CMG team; primarily focused on an international tracking study in twenty markets and online community in five markets. • Managed qualitative and quantitative research to provide meaningful and actionable recommendations to cross-divisional leaders. • Collaborated with research managers to answer key business questions using primary and secondary data sources and research tools. • Coordinated simultaneous project deliverables… Show more Project management supporting Windows research for the CMG team; primarily focused on an international tracking study in twenty markets and online community in five markets. • Managed qualitative and quantitative research to provide meaningful and actionable recommendations to cross-divisional leaders. • Collaborated with research managers to answer key business questions using primary and secondary data sources and research tools. • Coordinated simultaneous project deliverables including ad-hoc studies with multiple vendors and stakeholders. • Facilitated communications, logistics, timelines, and deliverables with vendors and research managers. • Worked closely with an offshore team in Bangalore to analyze data and extract insights. • Ensured accurate and actionable project deliverables via quality checks, reviews, and edits. • Monitored and tracked business impact of qualitative studies within the online community. • Synthesized research from tracking study with online community to add qualitative depth to insights. • Created procedures and processes for efficiency and training. Show less
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Hardwick Research
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United States
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Market Research
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1 - 100 Employee
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Research Analyst
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Apr 2010 - Jul 2012
Qualitative and quantitative research for full-service marketing research firm. • Conducted qualitative studies via In-Depth-Interviews and focus groups. • Performed quantitative projects for a variety of clients through online, phone, and intercept surveys. • Analyzed data and crafted research reports in Word and PowerPoint to provide business insights. • Ensured quality control of survey data and participant qualifications from data collection providers. • Management of… Show more Qualitative and quantitative research for full-service marketing research firm. • Conducted qualitative studies via In-Depth-Interviews and focus groups. • Performed quantitative projects for a variety of clients through online, phone, and intercept surveys. • Analyzed data and crafted research reports in Word and PowerPoint to provide business insights. • Ensured quality control of survey data and participant qualifications from data collection providers. • Management of multiple vendors and simultaneous projects. • Developed of timelines, participant screeners, discussion guides, and focus group exercises. • Creation of client proposals and budget parameters for qualitative and quantitative projects. Show less Qualitative and quantitative research for full-service marketing research firm. • Conducted qualitative studies via In-Depth-Interviews and focus groups. • Performed quantitative projects for a variety of clients through online, phone, and intercept surveys. • Analyzed data and crafted research reports in Word and PowerPoint to provide business insights. • Ensured quality control of survey data and participant qualifications from data collection providers. • Management of… Show more Qualitative and quantitative research for full-service marketing research firm. • Conducted qualitative studies via In-Depth-Interviews and focus groups. • Performed quantitative projects for a variety of clients through online, phone, and intercept surveys. • Analyzed data and crafted research reports in Word and PowerPoint to provide business insights. • Ensured quality control of survey data and participant qualifications from data collection providers. • Management of multiple vendors and simultaneous projects. • Developed of timelines, participant screeners, discussion guides, and focus group exercises. • Creation of client proposals and budget parameters for qualitative and quantitative projects. Show less
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Stephanie Newby
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Seattle, WA
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Consultant
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Jun 2009 - Apr 2010
My offerings included: Market Research, Qualitative Consumer Research, PPT Creation/Editing, Report Writing/Editing. I contracted with Nottingham-Spirk and Zuko, LLC on various client projects. • Consumer research; phone interviews, surveys, topline reports. • Continued management of and content contribution to NS Innovative Research blog. • New business prospecting. My offerings included: Market Research, Qualitative Consumer Research, PPT Creation/Editing, Report Writing/Editing. I contracted with Nottingham-Spirk and Zuko, LLC on various client projects. • Consumer research; phone interviews, surveys, topline reports. • Continued management of and content contribution to NS Innovative Research blog. • New business prospecting.
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Nottingham Spirk
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United States
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Design Services
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1 - 100 Employee
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Consumer Research and Program Developer
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Jun 2008 - May 2009
Qualitative consumer research and marketing program development for premier design company focused on ideation and innovation. • Developed respondent recruitment screeners, focus group discussion guides, and surveys. • Analyzed data to produce topline and full reports. • Presented research findings, marketing plans, and project updates to clients. • Facilitated new product and brand development including naming, packaging, and design. • Managed product sourcing including… Show more Qualitative consumer research and marketing program development for premier design company focused on ideation and innovation. • Developed respondent recruitment screeners, focus group discussion guides, and surveys. • Analyzed data to produce topline and full reports. • Presented research findings, marketing plans, and project updates to clients. • Facilitated new product and brand development including naming, packaging, and design. • Managed product sourcing including budgeting and packaging for client projects. • Informed and coordinated design and merchandising of pop-up stores. • Created Nottingham-Spirk Innovative Research blog, contributing content and written articles. Show less Qualitative consumer research and marketing program development for premier design company focused on ideation and innovation. • Developed respondent recruitment screeners, focus group discussion guides, and surveys. • Analyzed data to produce topline and full reports. • Presented research findings, marketing plans, and project updates to clients. • Facilitated new product and brand development including naming, packaging, and design. • Managed product sourcing including… Show more Qualitative consumer research and marketing program development for premier design company focused on ideation and innovation. • Developed respondent recruitment screeners, focus group discussion guides, and surveys. • Analyzed data to produce topline and full reports. • Presented research findings, marketing plans, and project updates to clients. • Facilitated new product and brand development including naming, packaging, and design. • Managed product sourcing including budgeting and packaging for client projects. • Informed and coordinated design and merchandising of pop-up stores. • Created Nottingham-Spirk Innovative Research blog, contributing content and written articles. Show less
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Hines
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United States
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Real Estate
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700 & Above Employee
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Administrative Assistant
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Sep 2006 - May 2008
Full range office support for commercial property management portfolio of 120 tenants over 6 buildings in 2 cities. • Produced weekly business operations tracking logs with status updates for management personnel. • Maintained and verified tenant, vendor, and portfolio operations data for efficiency and audits. • Responsible for building portfolio budget of office supplies, tenant and management relations, and parking revenues. • Managed daily tenant communications to resolve… Show more Full range office support for commercial property management portfolio of 120 tenants over 6 buildings in 2 cities. • Produced weekly business operations tracking logs with status updates for management personnel. • Maintained and verified tenant, vendor, and portfolio operations data for efficiency and audits. • Responsible for building portfolio budget of office supplies, tenant and management relations, and parking revenues. • Managed daily tenant communications to resolve issues and distribute information for portfolio. • Routed, distributed, circulated and responded to all leasing, office, and vendor correspondence. Show less Full range office support for commercial property management portfolio of 120 tenants over 6 buildings in 2 cities. • Produced weekly business operations tracking logs with status updates for management personnel. • Maintained and verified tenant, vendor, and portfolio operations data for efficiency and audits. • Responsible for building portfolio budget of office supplies, tenant and management relations, and parking revenues. • Managed daily tenant communications to resolve… Show more Full range office support for commercial property management portfolio of 120 tenants over 6 buildings in 2 cities. • Produced weekly business operations tracking logs with status updates for management personnel. • Maintained and verified tenant, vendor, and portfolio operations data for efficiency and audits. • Responsible for building portfolio budget of office supplies, tenant and management relations, and parking revenues. • Managed daily tenant communications to resolve issues and distribute information for portfolio. • Routed, distributed, circulated and responded to all leasing, office, and vendor correspondence. Show less
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State Farm
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United States
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Insurance
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700 & Above Employee
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Executive Assistant/Team Leader
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Apr 2005 - Jul 2006
Dee Fitzgerald State Farm Insurance in Port Orchard, Washington: Lead insurance product marketer and salesperson; overall “go-to” person for agency. • Researched, produced, organized and implemented marketing procedures for 4 Product Lines: Commercial Business (external sales); Medicare Supplement, Multi-line Household, Young Driver Auto (internal sales). • Managed consumer service relationships by continually updating insured’s accounts and initiated action summaries to better… Show more Dee Fitzgerald State Farm Insurance in Port Orchard, Washington: Lead insurance product marketer and salesperson; overall “go-to” person for agency. • Researched, produced, organized and implemented marketing procedures for 4 Product Lines: Commercial Business (external sales); Medicare Supplement, Multi-line Household, Young Driver Auto (internal sales). • Managed consumer service relationships by continually updating insured’s accounts and initiated action summaries to better actualize insured’s needs and cultivate insured/Agency relationship. • Supervised and coached 5 employees; tracking performance history, workload, and sales production. • Led 4 employees through their training/skill development and audited completion of corporate and state training classes and exams. • Developed, applied and maintained Agent Appointment Tracking Log for monitoring Agent appointment frequency, number of sales and type of product, to correlate with quarterly and annual Agency and Corporate goals. • Interim office and staff management due to consistently delivering results and building owner’s trust. • Initiated, created, reviewed and updated office procedures for efficiency resulting in less employee training time and less customer wait time.
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Auto Specialist
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May 2004 - Mar 2005
Dee Fitzgerald State Farm Insurance in Port Orchard, Washington: Auto insurance sales and marketing for agency
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Federated Department Stores
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United States
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Retail
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100 - 200 Employee
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Sales Associate
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Sep 2001 - Apr 2004
Bon-Macy's - Full and part time sales associate with experience in virtually every department within the store
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Sales Associate
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Nov 2000 - Aug 2001
The Bon Marche - Part time sales associate
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Education
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2001 - 2004
Western Washington University
BA, Major: Cultural Anthropology, Minor: Sociology -
2017 - 2018
University of Washington
Certificate in Nonprofit Management, Professional & Continuing Education -
2000 - 2001
Tacoma Community College
AAS, Anthropology, Sociology -
1999 - 2000
Linfield University
N/A, Music- Voice Performance, English
Community
