Ekaterina Baybus

Head of E-commerce at INULA
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Contact Information
us****@****om
(386) 825-5501
Location
Paris, Île-de-France, France, FR
Languages
  • English Native or bilingual proficiency
  • French Professional working proficiency
  • Russian Native or bilingual proficiency
  • Spanish Elementary proficiency
Skills

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Ioana Erhan

Ekaterina is highly reliable and results driven. She has closed major commercial partnerships at Amazon, always striving to achieve multual benefits for both parties. She is dedicated, patient, resilient and definitely a hard-worker. It was a pleasure working with Ekaterina, who is an excellent team player!

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Credentials

  • IAB Digital Marketing and Media Foundations Certification
    Google
    Jul, 2019
    - Nov, 2024
  • MASTER OF BUSINESS ADMINISTRATION
    INSEAD

Experience

  • INULA
    • Belgium
    • Retail Health and Personal Care Products
    • 1 - 100 Employee
    • Head of E-commerce
      • Nov 2019 - Present

      Responsible for building digital strategy and e-commerce business for Inula Group for Europe & China Heading a team of 3 people to manage our group business on key pureplayers (Amazon EU5 & USA, Tmall) & online pharmacy platforms (Shop Apotheke, Newpharma, Atida, etc) Responsible for opening e-com presence in new EU markets and new business opportunities Responsible for building digital strategy and e-commerce business for Inula Group for Europe & China Heading a team of 3 people to manage our group business on key pureplayers (Amazon EU5 & USA, Tmall) & online pharmacy platforms (Shop Apotheke, Newpharma, Atida, etc) Responsible for opening e-com presence in new EU markets and new business opportunities

  • INSEAD BUSINESS ANGELS FRANCE
    • Paris Area, France
    • Member of Selection Comitee
      • Mar 2018 - Present

      The INSEAD Business Angels - Alumni (France) is a non-profit Paris-based organisation affiliated to the INSEAD Alumni Association France. Since it’s creation in 2012 INSEAD BAs invested in more than 30 projects and pitch sessions for the new start ups are held bi-monthly. The INSEAD Business Angels - Alumni (France) is a non-profit Paris-based organisation affiliated to the INSEAD Alumni Association France. Since it’s creation in 2012 INSEAD BAs invested in more than 30 projects and pitch sessions for the new start ups are held bi-monthly.

  • Yestransfer
    • France
    • Financial Services
    • 1 - 100 Employee
    • Board Member
      • Apr 2019 - Apr 2020

      Yestransfer offers instant money transfer services between France and Africa. Blockchain technology ensures security of the transaction and allows customers to benefit from only 1% of commission fees. Learn more at: https://yestransfer.co/ Yestransfer offers instant money transfer services between France and Africa. Blockchain technology ensures security of the transaction and allows customers to benefit from only 1% of commission fees. Learn more at: https://yestransfer.co/

  • Amazon
    • United States
    • Software Development
    • 700 & Above Employee
    • Senior Vendor Manager, Beauty Products
      • Mar 2017 - Jun 2019

      Launching parapharmacy store on amazon.fr Owning P&L for top accounts Leading strategic negotiations Driving continuous improvement of financial and operational metrics for top vendors Launching parapharmacy store on amazon.fr Owning P&L for top accounts Leading strategic negotiations Driving continuous improvement of financial and operational metrics for top vendors

  • Boston Consulting Group (BCG)
    • United States
    • Business Consulting and Services
    • 700 & Above Employee
    • Summer Consultant
      • Jul 2016 - Sep 2016

      Revenue management optimisation for one of the largest transportation companies in Europe Revenue management optimisation for one of the largest transportation companies in Europe

  • Amadeus
    • Spain
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Senior Sales Manager
      • Jun 2012 - Dec 2015

      Senior Negotiator for the largest airline accounts in the region; Project management: supervision of the implementation of complex IT solutions; Product management strategy for the region Senior Negotiator for the largest airline accounts in the region; Project management: supervision of the implementation of complex IT solutions; Product management strategy for the region

  • British Midland International
    • United Kingdom
    • Aviation and Aerospace Component Manufacturing
    • 200 - 300 Employee
    • Commercial Director Russia and CIS
      • Nov 2010 - Jun 2012

      Remote Team Management (20 people located in 6 countries) Full P&L responsibility Post merger integration of bmi staff into Lufthansa organisation Remote Team Management (20 people located in 6 countries) Full P&L responsibility Post merger integration of bmi staff into Lufthansa organisation

  • Lufthansa
    • Germany
    • Airlines and Aviation
    • 700 & Above Employee
    • Senior Key Account Manager
      • Sep 2008 - Dec 2010

      Managed top 10 corporate travel management companies and top 30 corporate clients. Responsible for reaching budgeted sales targets, relationship management and business development with a selection of premium customers (LH private jets)

    • New Business Manager
      • May 2007 - Sep 2008

      Responsible for bringing on board new small and meduim corporate customers (enrollment into LH corporate Star Alliance programe); Relationship management with the new customers.

Education

  • INSEAD
    Master of Business Administration (MBA), General Management and Corporate Finance, Entreprenership
    2016 - 2016
  • Saint Petersburg State University
    Master's degree, Political and Economical Geography
    2003 - 2008
  • Baltic University of Ecology, Politics and Law (BUEPL)
    Sustainable Development
    2005 - 2006

Community

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