Andrew Esposito

Director of Product Marketing at Usaopoly (The Op)
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Contact Information
us****@****om
(386) 825-5501
Location
Scottsdale, Arizona, United States, US
Languages
  • English Native or bilingual proficiency
  • Spanish Limited working proficiency
  • Japanese Elementary proficiency
Skills

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Bio

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Credentials

  • Google Analytics Individual Qualification
    Google
    May, 2019
    - Nov, 2024
  • AFCA Member
    American Football Coaches Association
    Dec, 2013
    - Nov, 2024
  • NFHS Complete Certification (Concussion, Heart Acclimation, Coaching)
    National Federation of State High School Associations
    Aug, 2012
    - Nov, 2024
  • Level One Fingerprint Clearance Card (Arizona)
    State of Arizona
    Sep, 2015
    - Nov, 2024
  • American Red Cross CPR/AED and Emergency First Aid certified
    American Red Cross
    Aug, 2016
    - Nov, 2024

Experience

  • Usaopoly (The Op)
    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Director of Product Marketing
      • May 2023 - Present

      • Manage marketing service team to support in-house marketing-related initiatives.• Develop product strategy to support current and new products, features, enhancements, processes, and programming targeted to achieve maximum ROI, durability, targeted profitable revenue growth, market share, customer satisfaction, and retention rates.• Lead product & process development, product management, product strategy road-mapping, and life-cycle planning, and prioritizes projects based on available resources, impact on KPIs, and alignment with business strategies.• Monitor, analyze, and leverage market research, industry trends, and customer insights.• Work with Licensors on Product Marketing Efforts (Disney, Marvel, Warner Bros. Etc). Show less

    • Social Media Marketing Manager
      • Oct 2021 - Apr 2023

      • Responsible for All of The Op Games’ Social Media Marketing Efforts. • Maintained/Grew The Op’s Social Channels (TikTok 1k - 35k in one year) • Worked with the Production Team on Social Media Marketing Plans to Support all Products.

  • BizIQ - Smart Growth Marketing
    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Senior Manager of Social Media
      • Jun 2020 - Jun 2023

      BizIQ is an industry leader in local and small business internet marketing services. Social media management, PPC, organic SEO, and much more. Led the Organic and Paid Social Media Teams at BizIQ. • Helped Grow Our Book of Business by implementing new products. • Grew the Social Media Team. Worked with recruiting to handle interviewing, hiring, and onboarding new team members. • Developed/Implemented all processes for the Social Media Marketing Team (From Onboarding to Fulfillment). Show less

  • Find Your Influence, Inc
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Director Of Sales Marketing
      • Jul 2019 - Jun 2020

      Find Your Influence is the leading SaaS-based influencer marketing solution built by marketers for marketers. FYI leverages proprietary technology for discovering influencers, managing campaigns, and tracking metrics. In an ever-evolving digital marketplace, FYI manages relationships with brands and pairs them with the right influencers to deliver guaranteed results. • Worked in partnership with the Sales, Marketing, and Client Success Teams. • Handled RFP and Proposal process for all prospective clients. • 70% lift in proposals created by implementing a new proposal process leveraging productivity and creativity. • Helped manage our Paid Media Support team, working to optimize ad spend to maximize results. • Worked with dozens of Fortune 500 companies including Walmart, CVS, Intel, Viacom CBS, Kraft Heinz, Netflix, General Mills, Kellogg, MGM, and many more. Show less

  • Phoenix College
    • United States
    • Higher Education
    • 500 - 600 Employee
    • Director Of Marketing And Public Relations
      • Oct 2018 - Jul 2019

      • Direct-to-Consumer leader responsible for customer marketing and customer engagement strategy across all educational departments, delivering high-value ROI, and improvements on campaigns. • Manage & create content for all Phoenix College Social Media Accounts (FB, Twitter, LI, IG, Nextdoor, Snapchat) and handle all paid media campaigns. • Review and organize VOC data for program responsiveness and optimization. • 45% lift in attendance at thought leadership events by implementing a digital and social media strategy. • Improving Web for natural search optimization resulting in a 25% lift in Request for Information (RFI). • Operational improvements resulting in a 20% increase in productivity. • Generating a 10% - 40% response rate per campaign. • Creating and monitoring email campaigns using Constant Contact software • Execute various marketing activities: newsletters, direct mail/email, on-hold messaging, digital, and community event lead generation. • Improve collaboration with cross-functional teams by making sure they are aligned to goals. This is accomplished by sharing strategy, leveraging early buy-in from both leadership and front line, and sharing cadence of campaigns with stakeholders and customer service teams. • Successfully manage outsourced Creative Agency in the timely and cost-effective creation of messaging and tactics (includes writing Creative Briefs, developing message matrix and content calendars, and coordinating e-mail strategy). Show less

  • DAS Technology
    • United States
    • Technology, Information and Internet
    • 100 - 200 Employee
    • Digital Performance Manager
      • Oct 2017 - Oct 2018

      • Helped to manage the performance of Digital Air Strike's Consumer Engagement team. • Worked to ensure employees' pay is up-to-date and accurate. • Managed a team of 15 (direct report) employees, who saw multiple months of 0% churn over the course of my tenure. • Developed relationships with OEM Clients (Toyota, GM, Cadillac) • Helped launch a newly acquired automated chat software / helped with the on-boarding of new employees. • Responsible for launching/co-launching department and company-wide social and marketing strategy for multiple industries (automotive, retail, industrial, leisure/entertainment, etc.), including presenting strategies to board members/executive staff of various nationwide corporations and chains. • Responsible for devising, creating and launching copy/social posting strategy for the copywriter team, as well as the entire department. These strategies resulted in error rates that were consistently below 1% monthly. • Responsible for implementing a social posting strategy that was used for all of our clients regarding social posting, review responses and Google tiles, as well as following up with the team to make sure these strategies were accomplished appropriately. • Lead monthly department meetings, weekly copywriter meetings, supplemental training, and team one on ones on both weekly and monthly bases. • Lead multiple time studies across multiple positions across the department to measure productivity and to help find areas where the team could be more efficient. • Responsible for running multiple audits across the department to both manage team performance, assure that client expectations were being met, and to test new efficiencies and launches of new department procedures. • Regularly handled and problem-solved for any urgent client matters that came in, including devising strategies to help save clients and keep them signed within the company. Show less

  • DAS Technology
    • United States
    • Technology, Information and Internet
    • 100 - 200 Employee
    • Copywriter II
      • Aug 2015 - Aug 2017

      • Created custom, engaging content for 200+ accounts weekly • Communicated with Account Managers for specific dealer requests • Searched for OEM content, local events, etc., and post to an internal Message Library. • Created custom, engaging content for 200+ accounts weekly • Communicated with Account Managers for specific dealer requests • Searched for OEM content, local events, etc., and post to an internal Message Library.

  • Victory Point, LLC
    • Leasing Non-residential Real Estate
    • Senior Editor
      • Jan 2015 - Jun 2017

      • Coordinated with a team and covered daily news on www.vpdaily.com • Wrote, edited and fact checked reviews and features in WordPress CMS. • Worked with staff to maintain style and consistency for Victory Point. • Co-hosted weekly podcast, "The Victory Point Podcast." • Coordinated with a team and covered daily news on www.vpdaily.com • Wrote, edited and fact checked reviews and features in WordPress CMS. • Worked with staff to maintain style and consistency for Victory Point. • Co-hosted weekly podcast, "The Victory Point Podcast."

  • Wilmington College (OH)
    • United States
    • Higher Education
    • 200 - 300 Employee
    • Assistant Football Coach - Offensive Line / Tight Ends
      • Aug 2015 - Aug 2015

      • Assistant Offensive Line / Tight Ends Coach (2015) • Acted as video coordinator by breaking down, uploading, intercutting team film in HUDL software. • Managed student workers -- Filming, Academics, Equipment • Recruited quality prospective student-athletes and ensured timely submission of their academic records for admissions • Assistant Offensive Line / Tight Ends Coach (2015) • Acted as video coordinator by breaking down, uploading, intercutting team film in HUDL software. • Managed student workers -- Filming, Academics, Equipment • Recruited quality prospective student-athletes and ensured timely submission of their academic records for admissions

  • Rhodes College
    • United States
    • Higher Education
    • 400 - 500 Employee
    • Assistant Football Coach - Offensive Line / Tight Ends
      • Aug 2013 - Dec 2014

      • Supported the Head Coach by coaching, recruiting, and monitoring student-athletes • Defensive Line Coach (2013) – Led the SAA in sacks, SAA Conference champions • Assistant Offensive Line / Tight Ends Coach (2014) • Analyzed, interpreted, and scouted game film to adjust tactics for that week • Assisted Special Teams Coordinator by handling game day responsibilities as well as the scout team. • Adhered to policies, rules, and regulations of affiliated national, regional, and state intercollegiate athletic associations. • Helped facilitate Rhodes College Football's social media presence. Show less

  • Pixel Enemy
    • Technology, Information and Internet
    • News/Reviews Editor
      • May 2012 - Nov 2013

      • Researched and reported on daily game industry/event news as they broke • Coordinated and assigned news stories to a staff of ten. • Secured early review code from publishers and developers • Co-hosted and edited the weekly podcast - “Let’s Get Pixelated” • Helped manage, produce, organize - Pixel Enemy’s YouTube • Researched and reported on daily game industry/event news as they broke • Coordinated and assigned news stories to a staff of ten. • Secured early review code from publishers and developers • Co-hosted and edited the weekly podcast - “Let’s Get Pixelated” • Helped manage, produce, organize - Pixel Enemy’s YouTube

  • Pinnacle High School
    • Phoenix, Arizona
    • Varsity Football Coach
      • May 2012 - Dec 2012

      Assistant Offensive Coordinator/TE Coach/Video Coordinator - Assisted the Offensive Coordinator in a variety of ways including calling plays, running practice, helping to formulate game plans, etc. - Coached Tight Ends. - Helped coach Varsity Offensive Line. - Used HUDL coaching software to upload all game/practice film, broke it down and analyzed it with players before practice. Assistant Offensive Coordinator/TE Coach/Video Coordinator - Assisted the Offensive Coordinator in a variety of ways including calling plays, running practice, helping to formulate game plans, etc. - Coached Tight Ends. - Helped coach Varsity Offensive Line. - Used HUDL coaching software to upload all game/practice film, broke it down and analyzed it with players before practice.

  • What Culture LTD
    • United Kingdom
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Gaming Editor
      • Jan 2012 - Nov 2012

      - Gaming Editor at What Culture - Helped maintain What Culture's Social Media networks. - Gaming Editor at What Culture - Helped maintain What Culture's Social Media networks.

  • The Gamer Studio
    • Media Production
    • 1 - 100 Employee
    • Head News Writer
      • Nov 2011 - Nov 2012

      -- I was the lead writer for the news section of The Gamer Studio. -- I Lead a staff of 10 + writers. I helped guid them to maintain deadlines and push out quality articles every day. -- I was the lead writer for the news section of The Gamer Studio. -- I Lead a staff of 10 + writers. I helped guid them to maintain deadlines and push out quality articles every day.

  • Gaming Irresponsibly
    • Features/Reviews Writer
      • Sep 2010 - Aug 2011

      I wrote Feature articles and reviewed the newest video games and hardware. I wrote Feature articles and reviewed the newest video games and hardware.

Education

  • University of Arizona
    Bachelor of Arts (BA), English
    2008 - 2012

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