Experience

IT Revolution

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Director Of Brand Marketing

  • May 2019 - Present

  Managing the the forward facing IT Revolution brand and overarching marketing strategy for DevOps Enterprise Summit. Managing the the forward facing IT Revolution brand and overarching marketing strategy for DevOps Enterprise Summit.



Self Employed

• United States
• 700 & Above Employee

• Growth Specialist

  • Sep 2014 - May 2019

  I've worked with 50+ clients since 2014. My primary service has been Facebook Advertising, and responsibilities have included every aspect of the Facebook advertising funnel— landing page creation, copywriting, graphic design, and everything involved in running successful Facebook advertising campaigns. I've expanded into Twitter ads, Instagram ads, and Google Display ads. Monthly ad budgets managed have ranged from $1k-35k/month. Clients have included notable entrepreneurs, thought leaders, startups, nonprofits, industry-leading events, and one of the top-visited blogs on the internet. Show less



Functional Nutrition Alliance

• United States
• Higher Education
• 1 - 100 Employee

• Marketing Specialist

  • Feb 2013 - Sep 2014

  • Manager for company Social Media properties •• Two Facebook accounts (5,700+ / 4,600+ followers) •••• 3,866.44% growth / 136.85% growth •• Twitter (1300+ followers) •• LinkedIn (1200+ followers) •• Pinterest (1200+ followers) •• Regular posting on all properties (assisting in content creation) •• Managing Facebook contests/campaigns to drive course enrollment •• Responsible for producing meta-data associated with company web pages • SEM Manager (Facebook advertising) ** Latest campaign had 792.42% ROI over 14 days **** $2669.14 spent and $23,820 earned •• Driving traffic to sales pages & lead-capture pages •• Growing mailing list with program-specific leads •• Penetrating untapped target markets to increase customer-base • Administrator for email marketing solutions •• Implementing technology & strategy for email marketing campaigns •• Experienced with opt-in forms, lead-capture pages, mailing list management, & drip campaigns •• Ability to operate any email marketing software •• Gathering metrics to influence future campaigns • Manager of customer service •• Lead responder (resolved 2k+ inquiries to-date) •• Vastly reduced support inquiries by spearheading the creation of an FAQ document • Lead tech support for teleconferences (Maestro Conference / Instant Teleseminar) •• Setting up calls •• Pulling participants aside to resolve issues •• Managing conductor dashboard during calls • Graphic design / copywriting / video production for promotional pieces Show less



12DGoJB

• Portland, Oregon Area

• Co-founder

  • Jun 2012 - Jan 2013

  Project aimed at testing the capabilities of Pandora Internet Radio's flagship algorithm, The Music Genome Project. Given enough time and careful manipulation, can one radio station jump to an entirely different genre? For example, can a Slipknot station play a Justin Bieber song? • Produced content for regular blog posts (writing, photos, video). • Transitioned project into print literature production. • Organized one of the most successful exhibition booths at Wordstock 2012. • Attracted coverage in Willamette Week Online (2x) & The Oregonian (print & online). • Filled Circa 33's event space beyond capacity for the 12DGoJB Christmas Party. • Inspired the creation of a shadow-puppet show (see below). Show less



Wordstock

• Non-profit Organizations

• Marketing Intern

  • Feb 2012 - Nov 2012

  • Created graphics & copy for W+K approved advertisement (published in print) • Created and developed "Dramatic Readings of Missed Connections" – a full-day event at the Wordstock Festival featuring local improv troupe, The Unscriptables • Performed at the Wordstock Festival • Lead creator of the "Red Chair District" featuring erotic novelists, SheBop, 12DGoJB, & the Dramatic Readings of Missed Connections stage • Implemented overarching marketing strategies for festival • Transitioned company over from archaic email marketing platform to Vertical Response • Managed email marketing efforts • Managed social media • Wrote copy for publications and internal use • Redesigned/reprogrammed webpage Show less