Field Marketing Manager South East Asia

• Aug 2021 - Present

Assistant Marketing Manager

• May 2018 - Aug 2021

• Digital marketing- Develop and manage marketing campaigns that proliferate the brand and its services on social media platforms like LinkedIn, Twitter, etc. Achieved a 200% increase in the number of followers on LinkedIn within 7 months, increasing the engagement rate above industry standard. • Email marketing- Manage database, design and run Account-Based email campaigns to generate business leads. Achieved an open rate and CTR above industry benchmarks • Design and manage corporate website, drive traffic through different sources and optimize the website using Google Analytics and make it search-friendly through SEO and SEM. • Video marketing- Conceptualized corporate AV, documented the script basis positioning and executed the shoot. Introduced and designed animated videos in FSC to showcase the service capabilities • Plan new service launch, customer events, industry events, and other ATL/BTL activities. Participated in awards and won 17+ industry awards for FSC in a year • Create brand visibility through advertisements on billboards, airports, vehicles and other offline mediums • Manage PR and handle corporate communication in order to increase brand visibility and establish FSC as a thought leader. Draft articles for newspapers, industry magazines, press releases, and media questionnaires. Published 20+ articles in reputed industry magazines. • Prepare marketing collaterals like brochures, customer case studies, presentations, sector-specific pitch documents, etc. Designed 15+ customer case studies and 2 corporate brochures in FSC • Gather consumer insights through customer seminars and analyse industry trends using research reports • Pioneered and successfully running an internal monthly e-newsletter, Aalekhya. Providing communication solutions to various department inside the organization viz value proposition documents • Vendor management- Coordinate with vendors for the smooth execution of tasks. Onboarded 6-8 vendors for various activities Show less

Intern

• Apr 2017 - May 2017

Title: Defining New Business Model for Consulting Business Highlights: • Designing an outcome based pricing model for consulting engagements in manufacturing sector • Studying latest trends in operations in manufacturing sector • Finding solutions of optimizing costs of manufacturing Title: Defining New Business Model for Consulting Business Highlights: • Designing an outcome based pricing model for consulting engagements in manufacturing sector • Studying latest trends in operations in manufacturing sector • Finding solutions of optimizing costs of manufacturing

Senior Sales Engineer

• Jul 2013 - Aug 2015

• Managed direct sales activities pertaining to electrical and automation products • Negotiated and finalized deals (Techno commercial) for smooth execution of sales and order processing • Organized promotional activities to Analyse and Review the market response and requirements • Managed the Customer Relationship Management platform to retain clients for generating continued and repeated business • Coordinated pre and after sales service, channel management, ensure technical /service/logistics support to retain customers Show less