Experience

Somerpointe Resorts

• United States
• Hospitality
• 1 - 100 Employee

• Director of Digital Marketing

  • Jul 2020 - Present



Crave Interactive Ltd

• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee

• Director of Marketing

  • Jun 2016 - Apr 2020

  Spearheaded the initial design and implementation of this startup’s marketing function. Primary visionary behind go-to-market strategy and builder of the value proposition. Mine sales leads through multiple marketing channels, funneling information through a robust CRM system.• Increased inbound sales leads generated via digital channels by an average of 30% YOY as well as an average 200% YOY increase in number of hotel rooms for product installation by implementing a new CRM system and refining our sales+marketing processes..• Responsible for the development of the company website as well as all digital content and physical marketing materials.• Responsible for producing company communications, including writing and distribution of press releases.• Developed all digital marketing assets as well as campaign management across email, social medial, paid search and display channels.



ID.me

• United States
• Software Development
• 500 - 600 Employee

• Director of Interactive Marketing

  • May 2014 - Jun 2015

  Merged efforts of a cross-functioning team in the areas of content, B2C, B2B, social media, brand, digital and email marketing. Deployed consumer marketing strategy using targeted emails to a database of more than 400,000 and social content to more than 3 million followers to drive positive performance indicators. Built the value proposition of the organization to use as a B2B sales tool. Responsible for hiring marketing staff and training/developing employees around all processes.• Reduced per-user costs by bringing all digital marketing in-house.• Built and managed social media community of more than 3 million followers.• Increased traffic blog and eCommerce channels 15% month-over-month.



ARIA Resort & Casino

• United States
• Hospitality
• 700 & Above Employee

• Social Media Specialist

  • Feb 2013 - May 2014

  Leveraged non-traditional marketing channels to increase brand awareness. Facilitated the world's largest Facebook page for a single hotel, hitting significant growth targets. Developed marketing strategy around implementation of emerging forms of digital media and paid social media inclusion. Collaborated with public relations and public affairs departments to align messages on social media. Wrote communications pieces for public dissemination.• Grew social media follows by 200k within one year.• Shepherded casino into new era of social media marketing.



US Army

• United States
• Armed Forces
• 700 & Above Employee

• Psychological Operations Specialist

  • Mar 2005 - Mar 2013

  PSYOP Soldiers complete extensive training and education in influence theory, human dynamics, psychology, sociology, language, culture, and politics. They are expected to operate successfully in austere environments, executing national strategic and theater-level policies and decisions with limited supervision. They are expected to interact with U.S. ambassadors, senior country team members, and host nation ministerial-level officials on a daily basis• Developed project planning and management skills and perfected in-depth studies of target audiences. Increased marketing capabilities by performing detailed data analysis.• Provided thorough research and robust recommendations for enhanced communications with foreign populations. • Mined information needs of target populations to formulate media and communications strategies with the highest levels of influence. • Acted as subject matter expert and participated in an experimental battle-space special unit integration pilot program that was ultimately integrated across wide-spread U.S. Army forward units.• Managed $15M+ annual budget allocated for civil reconstruction and psychological operations efforts during combat deployment.



CharityUSA

• Social Media Consultant

  • Apr 2010 - Feb 2013

  Maximized in-depth analytics to form strategies around user engagement and sentiment for all social media posts. Assisted in the accomplishment of marketing goals by honing in on objectives and carving out roles for social media interaction across numerous accounts totaling more than 8 million followers.• Delivered in-depth community engagement & analytics reports.• Served as subject matter expert for military content development.• Developed & trained content creators in on-going "Best Practices" for the rapidly evolving social media space.



E! Networks

• United States
• Entertainment Providers
• 400 - 500 Employee

• Production Coordinator

  • Jun 2006 - Jan 2007

  • Worked closely with segment producers to schedule all crew, equipment, and locations. Solving operational set problems as needed. Operated Teleprompters for shoots.• Organized post-production scheduling for all departments internally by working closely with production manager as well as booking freelance editors, and Voice-Over talent.• Managed / reconciled purchase order logs, prepared expense and petty cash reports, and assisted with all personnel paperwork in addition to regular office duties.



Mosaic Hotel Beverly Hills

• Front Office Manager

  • Apr 2004 - Jun 2006

  As the Front Desk Manager, I oversaw all front-desk & bell related staff, procedures, financial transactions, and administrative duties in order to ensure the highest standards of a 4-Star property were met and exceeded daily. As the Front Desk Manager, I oversaw all front-desk & bell related staff, procedures, financial transactions, and administrative duties in order to ensure the highest standards of a 4-Star property were met and exceeded daily.



Stormcrow Entertainment / PlanetBB Entertainment

• Motion Graphics Artist/ Web Master/ Production Assistant

  • Feb 2004 - Jun 2006

  • Worked closely with director, producers and editor to design, animate and integrate motion graphic artifacts for the award-winning feature film documentary Ringers: Lord of the Fans.• Maintained film’s website functionality, accessibility and script programming while coordinating with producers and director to post weekly website updates for the film, including photo galleries, press releases, and mass email bulletins. • Worked closely with director, producers and editor to design, animate and integrate motion graphic artifacts for the award-winning feature film documentary Ringers: Lord of the Fans.• Maintained film’s website functionality, accessibility and script programming while coordinating with producers and director to post weekly website updates for the film, including photo galleries, press releases, and mass email bulletins.