Sophie Syed
APAC Onboarding Lead at Aspire- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English Native or bilingual proficiency
-
French Professional working proficiency
-
Assamese Native or bilingual proficiency
Topline Score
Bio
Sruthi Srikanth
I worked directly with Sophie at Aspire. Considering this was one of my first jobs - it was a lovely experience to have someone as supportive as her. She always pushed me to do better and was there with me every step of the way to guide me. We always took the approach of looking back at weekly achievements and shortcomings, putting things together for improvements. It was wonderful working with someone who was always invested in my growth. She was a wonderful Manager and colleague and I had a great time working with her.
Derek Pun
I had the absolute pleasure and privilege to manage Sophie throughout her journey at HubSpot Singapore from September of 2018 to November of 2021. Sophie was a remarkable employee who’s been instrumental to the success of HubSpot’s APAC Customer Onboarding Team today. Her customer-first, creative, and growth mindset is second to none. Sophie is one of the most self-aware individuals I’ve ever come across. She overcomes fear by confronting it. As a Senior Customer Onboarding Specialist, Sophie has enabled numerous customers, partners, and colleagues around the globe to grow better, together. One of Sophie’s proudest moments was her receiving HubSpot HEART Awards (Q3 of 2021), given out to HubSpot employees who exemplify HEART (Humble, Empathetic, Adaptable, Remarkable, and Transparent) in all they do. Sophie, thank you for all you do and I know you’ll continue to do well wherever you go. All the best!
Sruthi Srikanth
I worked directly with Sophie at Aspire. Considering this was one of my first jobs - it was a lovely experience to have someone as supportive as her. She always pushed me to do better and was there with me every step of the way to guide me. We always took the approach of looking back at weekly achievements and shortcomings, putting things together for improvements. It was wonderful working with someone who was always invested in my growth. She was a wonderful Manager and colleague and I had a great time working with her.
Derek Pun
I had the absolute pleasure and privilege to manage Sophie throughout her journey at HubSpot Singapore from September of 2018 to November of 2021. Sophie was a remarkable employee who’s been instrumental to the success of HubSpot’s APAC Customer Onboarding Team today. Her customer-first, creative, and growth mindset is second to none. Sophie is one of the most self-aware individuals I’ve ever come across. She overcomes fear by confronting it. As a Senior Customer Onboarding Specialist, Sophie has enabled numerous customers, partners, and colleagues around the globe to grow better, together. One of Sophie’s proudest moments was her receiving HubSpot HEART Awards (Q3 of 2021), given out to HubSpot employees who exemplify HEART (Humble, Empathetic, Adaptable, Remarkable, and Transparent) in all they do. Sophie, thank you for all you do and I know you’ll continue to do well wherever you go. All the best!
Sruthi Srikanth
I worked directly with Sophie at Aspire. Considering this was one of my first jobs - it was a lovely experience to have someone as supportive as her. She always pushed me to do better and was there with me every step of the way to guide me. We always took the approach of looking back at weekly achievements and shortcomings, putting things together for improvements. It was wonderful working with someone who was always invested in my growth. She was a wonderful Manager and colleague and I had a great time working with her.
Derek Pun
I had the absolute pleasure and privilege to manage Sophie throughout her journey at HubSpot Singapore from September of 2018 to November of 2021. Sophie was a remarkable employee who’s been instrumental to the success of HubSpot’s APAC Customer Onboarding Team today. Her customer-first, creative, and growth mindset is second to none. Sophie is one of the most self-aware individuals I’ve ever come across. She overcomes fear by confronting it. As a Senior Customer Onboarding Specialist, Sophie has enabled numerous customers, partners, and colleagues around the globe to grow better, together. One of Sophie’s proudest moments was her receiving HubSpot HEART Awards (Q3 of 2021), given out to HubSpot employees who exemplify HEART (Humble, Empathetic, Adaptable, Remarkable, and Transparent) in all they do. Sophie, thank you for all you do and I know you’ll continue to do well wherever you go. All the best!
Sruthi Srikanth
I worked directly with Sophie at Aspire. Considering this was one of my first jobs - it was a lovely experience to have someone as supportive as her. She always pushed me to do better and was there with me every step of the way to guide me. We always took the approach of looking back at weekly achievements and shortcomings, putting things together for improvements. It was wonderful working with someone who was always invested in my growth. She was a wonderful Manager and colleague and I had a great time working with her.
Derek Pun
I had the absolute pleasure and privilege to manage Sophie throughout her journey at HubSpot Singapore from September of 2018 to November of 2021. Sophie was a remarkable employee who’s been instrumental to the success of HubSpot’s APAC Customer Onboarding Team today. Her customer-first, creative, and growth mindset is second to none. Sophie is one of the most self-aware individuals I’ve ever come across. She overcomes fear by confronting it. As a Senior Customer Onboarding Specialist, Sophie has enabled numerous customers, partners, and colleagues around the globe to grow better, together. One of Sophie’s proudest moments was her receiving HubSpot HEART Awards (Q3 of 2021), given out to HubSpot employees who exemplify HEART (Humble, Empathetic, Adaptable, Remarkable, and Transparent) in all they do. Sophie, thank you for all you do and I know you’ll continue to do well wherever you go. All the best!
Experience
-
Aspire
-
Singapore
-
Financial Services
-
200 - 300 Employee
-
APAC Onboarding Lead
-
Jan 2022 - Present
At Aspire, I lead a team of 4-7 onboarding managers/analysts who serve our global customer base. These customers span variety of sources: self serve via our website, assisted by sales, and via our partners. In addition to human-led onboarding, I have also designed and executed the end to end processes to onboard our 'no touch' customers. CUSTOMER EXPERIENCE STRATEGY - Created and executed global scaled onboarding processes using data to identify how to prioritise customers (constantly iterating and working on frameworks for customer segmentation closely with our business intelligence team) - Mapped out and proposed different customer onboarding journeys based on variables (such as geography / access to features) - Proposed and executed a product/feature activation metric to observe customer activation - Set up surveys to capture customer feedback throughout the customer journey from sign up / sales to account opening, and successful activation of the account - Proposed customer enablement materials based on insights and feedback: onboarding kits, various help/FAQ articles, in-app/in-product notifications - Set up automated welcome email campaigns for all new customers, and templatised customer communications to push activation of accounts TEAM - Hiring, managing, coaching and developing a team of motivated individuals to provide stellar onboarding services to Aspire's customers - Used automation to scale and maximise the efforts of my team as a HubSpot Super User (CRM, Marketing, Automation, Service tools) - Training my team on how to use HubSpot software - Designed onboarding team metrics as well as goals/incentives - Implementing structure for day-to-day processes and reporting for monthly/quarterly performance Show less
-
-
Education
-
2009 - 2013
University of Virginia
Bachelor of Arts (B.A.) -
2001 - 2009
UWC South East Asia
International Baccalaureate (IB) -
1995 - 2001
Dover Court Prepatory School
Community
