Experience

Laver Cup

• Spectator Sports
• 1 - 100 Employee

• PR & Media

  • 2018 - Present



Consultant

• Sports PR, Communications & Sponsorship Consultant

  • 2015 - Present

  London, UK Provide senior PR, communications and sponsorship consultancy services to clients including Tennis Australia, Australian Open, Wimbledon and The Laver Cup. Services include: PR & Media: Strategy & execution; Media & stakeholder relations; Reputation & crises management; Agency management; Media Operations; Talent representation and management; Social media strategy & implementation Broadcast: Production & content creation; Content distribution; Chief of Staff; Sponsorship:… Show more Provide senior PR, communications and sponsorship consultancy services to clients including Tennis Australia, Australian Open, Wimbledon and The Laver Cup. Services include: PR & Media: Strategy & execution; Media & stakeholder relations; Reputation & crises management; Agency management; Media Operations; Talent representation and management; Social media strategy & implementation Broadcast: Production & content creation; Content distribution; Chief of Staff; Sponsorship: Strategy; Rights delivery; Brand activation; Partner relations Event Management: Budgeting; Logistics; Team management; Show less



WTA

• United States
• Spectator Sports
• 300 - 400 Employee

• Vice President, Partnerships & Marketing Solutions

  • Mar 2014 - Aug 2015

  London, United Kingdom Oversaw strategy, rights delivery & brand activation for multi-million dollar portfolio of global WTA partners including Sony Ericsson, BNP Paribas, SAP, Xerox, Rolex, Jetstar & Dubai Duty Free. Alongside SVP Comms & VP Digital, spearheaded the WTA's Integrated Marketing Team, designed to transform the marketing organisation into a digital & mobile centric content organisation to better serve its fans, partners, players & tournament members.

• Senior Director, Sponsorship Marketing

  • Dec 2011 - Mar 2014

  London



Progressive Sports and Entertainment Ltd

• Spectator Sports

• Senior Account Director - Sponsorship & PR

  • Feb 2008 - Dec 2011

  London, United Kingdom Barclays – ATP World Tour Finals. Responsible for strategic planning, execution & evaluation of Barclays’ sponsorship activation programme & PR/Media Delivery. iShares – 2008 iShares Cup Sailing Series. Led team responsible for developing & executing European sponsorship leverage program for iShares Cup, European Race Circuit for Extreme 40 catamarans. Role included hospitality & event management, driving PR & Media exposure for brand across Europe, talent & event management. Winner of… Show more Barclays – ATP World Tour Finals. Responsible for strategic planning, execution & evaluation of Barclays’ sponsorship activation programme & PR/Media Delivery. iShares – 2008 iShares Cup Sailing Series. Led team responsible for developing & executing European sponsorship leverage program for iShares Cup, European Race Circuit for Extreme 40 catamarans. Role included hospitality & event management, driving PR & Media exposure for brand across Europe, talent & event management. Winner of 2008 European Sponsorship Award in B2B category for the account. Show less



Freelance

• PR, Media & Broadcast Consultant

  • May 1999 - Dec 2008

  Freelance PR, Media & Broadcast consultant for clients across a variety of sports (football, tennis, sailing, golf, F1) and consumer products. Sports clients included: - IMG (Tim Henman's Kids at Heart charity events) - TWI (Melbourne Commonwealth Games) - Superset Tennis (Wembley Arena, London) - International Tennis Federation (Athens Olympics) - Lawn Tennis Association (Wimbledon, Davis Cup) - French Tennis Federation (French Open) - Tennis Australia (Australian… Show more Freelance PR, Media & Broadcast consultant for clients across a variety of sports (football, tennis, sailing, golf, F1) and consumer products. Sports clients included: - IMG (Tim Henman's Kids at Heart charity events) - TWI (Melbourne Commonwealth Games) - Superset Tennis (Wembley Arena, London) - International Tennis Federation (Athens Olympics) - Lawn Tennis Association (Wimbledon, Davis Cup) - French Tennis Federation (French Open) - Tennis Australia (Australian Open) - Fulham Football Club - MEC Sponsorship (Sony Ericsson's sponsorship of WTA Tour) - Hill & Knowlton - Quintus Group Consumer brand clients included: - Dyson - Dixons - Beringer Blass Wine - Shandwick Welbeck (Nestle) - Burson Marsteller (Healthcare) - Paragon Golin/Harris (BT) - Starfish Communications (Wilkinson Sword) Broadcast Work: TV Producer for German agency U.COM at over 40 ATP & WTA tournaments around the world. Responsible for production & distribution of international newsfeeds & magazine show content. Role included conducting player interviews, overseeing edit, writing scripts, recording voice-overs, satellite bookings, liaison with broadcasters, overseeing uplink TWI, Melbourne, 2006 Commonwealth Games: Chief Broadcast liaison officer - Badminton BBC Television Sport: Floor Manager, GB v Aus Davis Cup Tie, Sydney Show less



Octagon

• United States
• Advertising Services
• 700 & Above Employee

• Senior Account Director

  • 2005 - 2007

  Melbourne & Sydney, Australia Oversaw iShares Celebrity Sailing Challenge held in Sydney Harbour to celebrate launch of iShares business in Australian market. Role included event management, celebrity liaison, media & PR, sponsor & team management. Senior Account Director for Ericsson event management business including corporate golf days, business seminars, conferences & family days. Managed all event activation surrounding Ericsson’s involvement in the Volvo Ocean Race 05/06 – Melbourne stopover. Senior… Show more Oversaw iShares Celebrity Sailing Challenge held in Sydney Harbour to celebrate launch of iShares business in Australian market. Role included event management, celebrity liaison, media & PR, sponsor & team management. Senior Account Director for Ericsson event management business including corporate golf days, business seminars, conferences & family days. Managed all event activation surrounding Ericsson’s involvement in the Volvo Ocean Race 05/06 – Melbourne stopover. Senior Event Manager for Australian Safari – the southern hemisphere’s ‘Paris to Dakar Rally’. Oversaw PR & TV Production delivery, imagery, merchandising, website, sponsorship, official functions, accommodation & travel for 300 competitors, media & officials. Show less



LTA

• United Kingdom
• Spectator Sports
• 300 - 400 Employee

• Press Officer

  • 1994 - 1999

  London, United Kingdom Responsible for all media liaison, operations & PR agency management, including managing LTA Press Offices at Wimbledon, Davis Cup & at UK based ATP/WTA events.