Blair Severn

Chairman, Chief Executive Officer and Co-Founder at enabling ideas®
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(386) 825-5501
Location
Vaughan, Ontario, Canada, CA

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5.0

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Geordie Allen

Blair is the best there is at designing and building strategic growth for businesses. His professional community, enabling ideas®, brings together the best of the best, and it takes a sharp business-sense like Blair’s to make it all come together. Over the years, Blair has come to know the CRESCENT team intimately, and project after project, we look forward to working with him and his community of experts. Blair and the Azure enterprise he represents are assets to any business looking to expand their professional network and gain insight into Blair’s pool of marketing knowledge. Blair is an articulate, receptive, and detail-oriented person who approaches each project with enthusiasm, energy, and drive. Our entire team looks forward to building the working relationship we’ve established with him.

Brian Miles

I have worked with Blair on the RAC Board both as a member of the Executive and as Secretary Treasurer reporting to Blair during his tenure as Chair. Blair is an active participant, has a vast, deep, current knowledge of the retail industry. His approach is very strategic and his execution is practical and methodical. He is thoughtful, very thorough, has excellent insite, is a good listener and is a pleasure to work with. He has been an anchor for the RAC Board and Executive and has contibuted greatly to our growth and success. I recommend Blair to anyone looking for a highly qualified and effective business strategist and consultant who delivers results.

Joel Colombo

I had the pleasure of attending an amazing business strategy session recently put on by Azure at Niagara-on-the-Lake. Blair has one of the most interesting takes on strategic business development and discovery that I have ever had a chance to experience. The program was filled with detail and knowledge that could be taken in bite-size chunks and combined to create true and lasting "Ah-Ha" moments in my business development. If you ever get a chance to engage Blair in a professional setting, it would be worth it. Any CEO or management team that is truly looking for ideas on thinking outside of the box, hitting new markets, or just creating growth above your current levels... The business strategy program he offers was just excellent. period.

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Experience

    • Canada
    • Business Consulting and Services
    • 1 - 100 Employee
    • Chairman, Chief Executive Officer and Co-Founder
      • 2004 - Present

      Enabling ideas® is an accomplished management consultancy and solutions design firm. Clients call on us to launch new ideas into market and to revitalize their businesses. As Chairman and CEO, I am accountable for leading and shaping our organization and our service model. I personally hand-pick our complement of Expert Partners and Master Expert Fractional Executives that form our Teams and deliver and implement client solutions.You have a business issue. We have the solution. Whether your company is dealing with a single pressing issue or complex transformation, enabling ideas® has seen it, solved it, built it. Show less

    • Managing Partner, Client Solutions and Fractional Teams
      • 2004 - Present

      As head of client solutions and fractional teams, I oversee the design of client solutions and delivery teams. I also personally entrench in Client leadership teams as a Fractional Executive to facilitate scaling up, fill gaps and provide CEO's and Business Owners operational and execution leadership support.

    • Chief Strategy Officer - Fractional Client Retentions
      • 2004 - Present

      > November 2007 - May 2009 - Whirlpool (Maytag Stores Canada)Design the retail channel strategy and transform the corporate marketing and sales.> February 2006 - January 2007 - TransactOne (Software)Design the growth strategy and transform business development initiatives for scaling up. > May 2005 - November 2005 - Colour Revolution (Consumer products)- Design the strategic and business plans for financing to launch this new startup.

    • Chief Marketing Officer - Fractional Client Retentions
      • 2004 - Present

      > April 2021 - Present - Cacoeli Group (Investment & Asset Management)Design the brand strategy, transform the brand identity and set up marketing operations for scaling up.> May 2017 - February 2018 - Bluesun Inc (Financial Services Software)- Design the product offering and marketing strategy for positioning to be acquired.> April 2007 - September 2007 - Milano Systems (Software)- Design the U.S. expansion strategy and plan and set up marketing operations.> September 2004 - March 2005 - iNetworkUSA (Online Platform)- Design the brand strategy and set up the brand identity for the launch of this new startup. Show less

    • Chief Operating Officer - Fractional Client Retentions
      • 2004 - Present

      > May 2012 - Nov 2015 - Quarry Integrated Communications (Marketing Agency)- Design the business strategy and transform the operations to reenergize growth and ROI.> March 2007 - Jan 2010 - inVu Drapery & BB Bargoons (Manufacturing & Retail) Design the business strategy and transform marketing, sales and operations for an executive buy-out.> October 2005 - July 2006 - Mondo Condo Media (TV Digital, Events) - Design the business strategy and set up the operations of this new startup. Show less

    • Chief Financial Officer - Fractional Client Retentions
      • 2004 - Present

      > October 2017 - February 2020 - Joy Kuebler Landscape Architects Design a financial strategy, transform the balance sheet to revitalize financial performance.

    • Chief Development and Training Officer - Fractional Client Retentions
      • 2004 - Present

      > October 2017 - April 2019 - Casio (Canada)Design the development program and transform the Sales Management Team capabilities.> October 2014 - June 2016 - University at Buffalo, Center for Entrepreneurial LeadershipDesign the advanced program and instruct a cohort of entrepreneurs in scaling up their businesses. > March 2010 - October 2011 - University at Buffalo, Center for Entrepreneurial LeadershipDesign the core program and instruct a cohort of entrepreneurs in management best practices. Show less

    • Canada
    • Business Consulting and Services
    • President and Co-Founder
      • 2004 - Present

      Azure Corporation, the parent company to enabling ideas®, began as an elite boutique strategy consultancy but with a disruptive twist. A vision for more robust, complete and seamlessly delivered solutions than what you get from your conventional management consultancy - lots of advice about what clients 'should do' but rarely much help with the 'do' part. Starting with a pilot group of best-in-class partnering service providers we set out building the capabilities to provide multi-field collaborative solution teams interlacing the strategy work with implementation and execution. Propelled by our success, we expanded our affiliate Partner program of providers adding capabilities to deliver solutions for U.S clients as well as in Canada. In 2011 we launched enabling ideas®. Along with my Co-Founder, together we lead the company and its various enterprises. Show less

    • Canada
    • Financial Services
    • 700 & Above Employee
    • Strategy Compliance Officer and Strategy Analyst to the Board, Office of Strategic Management
      • 2003 - 2004

      A member of the Chairman and CEO's Strategy Governance Team, I oversaw compliance with the corporation's strategy development and submission process to the Board of Directors. In this role I conducted 'high value issue' analysis, strategic explorations and financial evaluations, for the Chairman and the Board of Directors. I counselled Line of Business Presidents and their Leadership Teams on Strategy submissions to the Chairman and Board of Directors. I led consulting project engagement teams overseeing external Management Consultancies and internal Corporate, Financial Strategy, Economic and Research departments.Notable with my role and contribution was leading the engagement team for the submission and acceptance of the strategy and business case advancing the corporation's multi-billion dollar IT infrastructure. Show less

    • Senior Manager and Executive Advisor, Office of Strategic Management
      • 2001 - 2003

    • United States
    • Computers and Electronics Manufacturing
    • 700 & Above Employee
    • National Marketing Manager
      • 1996 - 2001

      A member of Canada's Consumer Retail Leadership Team, I directed the national marketing for Sony's 100 corporate stores and e-commerce businesses, known as the Sony store and Maison Sony. In this role I built and led a national team of brand, marketing, design, communications and media partners in executing a multi-million dollar national budget. Notable with my role and contribution was was being charged with and leading the design and launch across Canada of a new store concept. With the success of our Canadian roll-out, our format was adopted by Sony Corporation internationally, further rolling out our store model throughout the United States and South America. Show less

  • Consumers Gas
    • Ontario, Canada
    • Head of Consumer Retail Marketing, Merchandising, Sales and Operations
      • 1991 - 1996

      A member of the company's Corporate Marketing Leadership Team, I was director of consumer products merchandising including managing the company's 24 store chain of corporate stores. In this role I led the marketing, merchandising, sales operations, real estate and logistics teams. Notable with my role and contribution was being charged with making the business case and then leading the transformation of separating consumer products merchandising from the corporation into an independent Strategic Business Unit. With this I oversaw the design and build of a new central logistics facility and the design and roll out across the chain of a new retail concept. Show less

    • Director Marketing and Head of Retail Sales, Leasing and Operations
      • 1986 - 1991

      As second generation growing up through the ranks, I led the marketing and communications for this multi-company office furniture sales and service family group of businesses, including; (i) a full service business unit of high end product lines for the corporate channel, (ii) a retail business unit of budget product lines for the SME channel and (iii) a rental and leasing business unit. In this role I also managed the sales, administration, operations and logistics teams for the retail and rental and leasing business units. Show less

Education

  • University of Toronto - Rotman School of Management
    MBA, Corporate Finance and Investment Banking
    1999 - 2001
  • York University
    HBAS, Marketing
    1992 - 1996
  • Brock University
    BA, Business - Sociology
    1982 - 1986
  • Crescent School
    1979 - 1982

Community

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