Associate

• Sep 2022 - Present

Digital MasterMinds è il primo «think tank» italiano nato per condurre la trasformazione digitale delle aziende e delle organizzazioni attraverso un network di Leader del digital e dell’innovazione. Digital MasterMinds è il primo «think tank» italiano nato per condurre la trasformazione digitale delle aziende e delle organizzazioni attraverso un network di Leader del digital e dell’innovazione.

Media and Marketing Manager

• Jul 2022 - Present

• Responsible for optimizing digital presence cross channel and driving demand generation (B2C and B2B). • Developed and implemented integrated offline and online media campaigns to launch the brand in the Italian market. • Design with internal and external partners content and brand media strategies. • Collaborate closely with headquarter and cross-functional teams. • Utilize digital marketing channels and CRM to attract and nurture prospects. • Refine strategies and optimize targeting based on data-driven insights and market research. • Monitor and analyze campaign metrics for performance evaluation. • Provide comprehensive reports and actionable recommendations for continuous improvement. • Integrate innovative approaches into strategies to stay ahead of the competition. Show less

Global Head of growth hacking and lead generation

• Mar 2022 - Jun 2022

DescrizioneI successfully launched EarPros, an unbranded lead generator for Amplifon, in 10 countries (cross-regionally EMEA, US and APAC), taking full responsibility for the P&L. The project involved end-to-end accountability for performance, managing the entire framework. I led a team of 5 resources, strategically structured to address diverse needs: country-specific accounting, asset creation for lead acquisition, media campaign management, marketing automation, discovery and innovation with new partners or features, and SEO. Additionally, I ensured alignment with supporting teams such as IT, Business Intelligence, and Development. I also established joint business plans with key market players. Results: reached additional 30 million users, on average 4 years younger than the users reached by the Amplifon brand. Show less

Digital Lead Generation and Content Manager - Global

• Oct 2020 - Apr 2022

Digital Marketing Strategy Manager - Global

• Sep 2019 - Sep 2020

Spearhead various complex/core project that includes overseeing P&L and digital lead generation ecosystem within 10 countries worth €M yearly to ensure organizational success. Lead Content Factory by driving production of 3.000 assets yearly for 12 countries globally. Oversee efficient and effective utilization of digital advertising media budget. Direct cross-functional team while maintaining role creative and media agency lead. Developed strong relationships with global partners at Facebook, Google and Leadsbridge-Activeprospect creating global agreements. • Effectively managed Amplifon and Gaes digital strategy consolidation after Gaes acquisition. • Launched internal media buying unit (Center of Excellence) centralizing successfully media buying for US and EMEA countries generating high level of efficiency in one year for lead generation. • Selected as talent for internal career growth acceleration program. • Achieved successful completion of several agency pitches. • Implementation and global launch of the DAM (Sprinklr). • Team manager of highly skilled internal professionals and external consultants. Show less

Digital Performance Senior Marketing Specialist - Global

• Oct 2018 - Aug 2019

Digital Media Specialist - Global and Local Brands

• May 2016 - Oct 2018

As the Digital Media Specialist for Global & Local Brands, I ensured brand consistency and proposed solutions to increase revenue through advanced digital marketing initiatives. In addition, I analysed client needs, to effectively direct digital media strategies, curate content deliverables and lead targeted marketing campaigns while partnering with leading Creative and Digital Media agencies. I collaborated with teams to execute campaign plans and oversaw internal stakeholder management for cross-functional projects while fostering robust partnerships with Facebook, Google, Spotify, Amazon to promote brand advancement success. Key Accomplishments Include: • Established and implemented first digital framework for digital performance evaluation. • Launched and activated various global projects such as DMP (Salesforce) and tech stack defining a perfect data strategy. • Developed digital strategy for the launch of Ichnusa brand in mainland and Heineken 0.0. • Scaled up The Sub e-commerce generating double digits revenue increase. • Achieved first position in global ranking for Mobile First Perfect Execution (Facebook audit). • Launched Digital Asset Management Platform to simplify categorizing and naming assets in order to generate common analysis between cross-countries. • Attained extensive expertise related to offline channels developing a unique integrated strategy to maximise campaign ROI. Show less

Performance Digital Media Specialist

• Mar 2013 - May 2016

Managed digital portfolio for major clients such as Geox, Telecom/Tim, Toyota/Lexus, Henkel that included devising, optimizing, employing and executing campaign strategy definitions. Delivered creative content for websites and digital platforms while controlling annual digital advertising media budget, maximising resources, and managing multi-channel campaigns for SEO, SEM, Social, and Display Programmatic. Key Accomplishments Include: • Generated double digital agency revenue in 2015 and 2016. • Managed e-commerce campaign increasing the ROI of the clients. • Expanded team growth from 3 to 11 people. • Designed innovative ad formats before official launch of leads ads social. Show less

Offline and Online Junior Media Planner

• Jun 2012 - Dec 2012

Clients area: support the planning for international clients Givenchy Couture (NY) & Parfume (Paris), Marc Jacobs and Donna Karan. Load off/on line media plans in AdBox; send reservations to the advertising sales agencies. Service area: check documentation of the advertising campaigns for all Carat Luxury clients (LVMH Group 22 brands). Analytical area: advertising ranking investments and benchmark analysis, online advertising campaign reports. Clients area: support the planning for international clients Givenchy Couture (NY) & Parfume (Paris), Marc Jacobs and Donna Karan. Load off/on line media plans in AdBox; send reservations to the advertising sales agencies. Service area: check documentation of the advertising campaigns for all Carat Luxury clients (LVMH Group 22 brands). Analytical area: advertising ranking investments and benchmark analysis, online advertising campaign reports.

Rilevatore

• Mar 2012 - Jun 2012

Quali-quantitative market research activities concerning the consumers' behaviour and users experience of services in order to obtain relevant information relating to specific verticals (bank and telco). Clients: Banca Popolare dell'Emilia Romagna, Telecom Italia Quali-quantitative market research activities concerning the consumers' behaviour and users experience of services in order to obtain relevant information relating to specific verticals (bank and telco). Clients: Banca Popolare dell'Emilia Romagna, Telecom Italia