Victoria Celis
Social Media Manager at Not Your Mother's Haircare- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Isabelle Arroyo-Acevedo
Victoria is truly an innovative, energetic, and ambitious leader and the Campus Activities Board is lucky to have her on the team! Whenever she is given a project, Victoria completes the work efficiently, creatively, and in a high quality manner. She manages her time well, and takes the initiative with her own job responsibilities, while also offering to assist others on the team. Victoria also has a great ability to stay up to date with trends and research effective marketing strategies which has immensely helped our team reach and engage our target audience. Additionally, Victoria leads with care, takes the time to get to know her team members, and constantly seeks feedback to ensure that she's being the most effective leader she can be. I highly recommend Victoria, with no reservations, to employers, as she is a sharp, coachable, and inspirational young professional.
Erica Spitzley
Victoria is a delight to have on our team! She is always willing to help with urgent tasks and manages time appropriately between all designated responsibilities. She volunteers ideas to the team that are innovative and helpful, and is a self starter which is something we truly appreciate. Her skillset is a great asset to our social media team, and her energetic spirit is inspiring!
Isabelle Arroyo-Acevedo
Victoria is truly an innovative, energetic, and ambitious leader and the Campus Activities Board is lucky to have her on the team! Whenever she is given a project, Victoria completes the work efficiently, creatively, and in a high quality manner. She manages her time well, and takes the initiative with her own job responsibilities, while also offering to assist others on the team. Victoria also has a great ability to stay up to date with trends and research effective marketing strategies which has immensely helped our team reach and engage our target audience. Additionally, Victoria leads with care, takes the time to get to know her team members, and constantly seeks feedback to ensure that she's being the most effective leader she can be. I highly recommend Victoria, with no reservations, to employers, as she is a sharp, coachable, and inspirational young professional.
Erica Spitzley
Victoria is a delight to have on our team! She is always willing to help with urgent tasks and manages time appropriately between all designated responsibilities. She volunteers ideas to the team that are innovative and helpful, and is a self starter which is something we truly appreciate. Her skillset is a great asset to our social media team, and her energetic spirit is inspiring!
Isabelle Arroyo-Acevedo
Victoria is truly an innovative, energetic, and ambitious leader and the Campus Activities Board is lucky to have her on the team! Whenever she is given a project, Victoria completes the work efficiently, creatively, and in a high quality manner. She manages her time well, and takes the initiative with her own job responsibilities, while also offering to assist others on the team. Victoria also has a great ability to stay up to date with trends and research effective marketing strategies which has immensely helped our team reach and engage our target audience. Additionally, Victoria leads with care, takes the time to get to know her team members, and constantly seeks feedback to ensure that she's being the most effective leader she can be. I highly recommend Victoria, with no reservations, to employers, as she is a sharp, coachable, and inspirational young professional.
Erica Spitzley
Victoria is a delight to have on our team! She is always willing to help with urgent tasks and manages time appropriately between all designated responsibilities. She volunteers ideas to the team that are innovative and helpful, and is a self starter which is something we truly appreciate. Her skillset is a great asset to our social media team, and her energetic spirit is inspiring!
Isabelle Arroyo-Acevedo
Victoria is truly an innovative, energetic, and ambitious leader and the Campus Activities Board is lucky to have her on the team! Whenever she is given a project, Victoria completes the work efficiently, creatively, and in a high quality manner. She manages her time well, and takes the initiative with her own job responsibilities, while also offering to assist others on the team. Victoria also has a great ability to stay up to date with trends and research effective marketing strategies which has immensely helped our team reach and engage our target audience. Additionally, Victoria leads with care, takes the time to get to know her team members, and constantly seeks feedback to ensure that she's being the most effective leader she can be. I highly recommend Victoria, with no reservations, to employers, as she is a sharp, coachable, and inspirational young professional.
Erica Spitzley
Victoria is a delight to have on our team! She is always willing to help with urgent tasks and manages time appropriately between all designated responsibilities. She volunteers ideas to the team that are innovative and helpful, and is a self starter which is something we truly appreciate. Her skillset is a great asset to our social media team, and her energetic spirit is inspiring!
Experience
-
Not Your Mother's Haircare
-
United States
-
Consumer Goods
-
1 - 100 Employee
-
Social Media Manager
-
Feb 2023 - Present
-
-
Social Media & PR Marketing Coordinator
-
Aug 2021 - Feb 2023
- Own and schedule the content calendar and strategy for all active social platforms (Instagram, Facebook, Twitter, and Tiktok @notyourmothers)- Curate engaging, memorable UGC that drives brand awareness and increases follower engagement using both in-house & outside sourcing.- Brief influencers and creative team to ensure all digital content is relevant and aligns with the brand voice and values.- Conceptualize and build channel-appropriate brand and influencer campaigns to support the overall brand marketing strategy, mission, and goals.- Drive brand recognition across all platforms by creating on-brand content, writing caption copy, and sourcing content from influencers with an on-brand personal style.- Identify, nurture, and build relationships with key influencers/brand ambassadors.- Develop innovative tactics and implement metrics to measure the success of digital, influencer, and organic campaigns.- Stay on top of industry trends and incorporate them into the brand strategy. - Assist the Director of Social Media to help develop the brand's community and drive further awareness and engagement.- Define community management KPI's and monitor FAQ management.- Monitor and report on competitive activity and trends in the beauty and haircare industry.- Manage and monitor PR agenda and mentions.
-
-
Social Media Marketing Intern
-
Jan 2021 - Aug 2021
- Responding to comments and DM's in a timely and appropriate manner.- Engaging with the community on each social platform (Instagram, Facebook, Twitter).- Social listening both active and passively across all social platforms, monitor consumer insights, pain points, and asks.- Monitor and report back on competitive activity and trends in the haircare, beauty, and wellness space. - Highlight new platforms or tools in the social space.- Create and keep product factsheets current and up to date.- Coordinate shipments to influencers and other key recipients, log, and provide tracking details.
-
-
-
University of South Florida
-
United States
-
Higher Education
-
700 & Above Employee
-
Vice President of Marketing
-
May 2019 - Aug 2021
- Lead the marketing department through branch and one-on-one meetings toelevate the overall brand of the Campus Activities Board.- Supervise two Marketing Coordinators and four Graphic Designers in theirresponsibilities and professional development.- Promote over 75 large scale events like concerts, comedy shows, lectures andweekly programming opportunities to the whole university community.- Standardized the management process for the promotion of events throughsocial media, grass roots marketing, graphics, and promotional items.- Created and implemented a marketing campaign that increased overallstudent engagement by 52% on social media platforms.- Research and survey the student body to get insights and make marketingdecisions backed up by relevant data.- Manage the Instagram and Facebook platforms by creating and following aposting schedule as well as providing customer service experience.
-
-
Event Planner
-
Aug 2018 - Apr 2019
- Planned and executed all of the logistics for 1,000 person student events during Homecoming and USF Week.- Allocated a $12,000 budget for decorations, catering, and novelties to provide creative and innovative programs for students.- Negotiated & communicated with multiple vendors on a weekly basis.
-
-
-
College Fashionista
-
United States
-
Internet Publishing
-
1 - 100 Employee
-
Style Guru
-
Dec 2017 - Dec 2020
- Assisted in overall Content creation from scheduled photoshoots, video creation, and post-production edits. - Created promotional material for social media, email, and website collateral. Digital and print. Used in both organic and paid media placements. - Assisted in overall Content creation from scheduled photoshoots, video creation, and post-production edits. - Created promotional material for social media, email, and website collateral. Digital and print. Used in both organic and paid media placements.
-
-
-
22Squared
-
United States
-
Advertising Services
-
300 - 400 Employee
-
Project Management Intern
-
Jun 2019 - Jul 2019
- Created schedules and timelines for different jobs and campaigns across print, digital and social media platforms for Publix, Southeast Toyota, and Advent Health clients. - Served as the liaison between account management and the creative team. - Collaborated with creatives on the ideation and concepting processes to assure client expectations were met in a timely manner. - Created schedules and timelines for different jobs and campaigns across print, digital and social media platforms for Publix, Southeast Toyota, and Advent Health clients. - Served as the liaison between account management and the creative team. - Collaborated with creatives on the ideation and concepting processes to assure client expectations were met in a timely manner.
-
-
-
Checkers & Rally’s Drive-In Restaurants
-
United States
-
Restaurants
-
700 & Above Employee
-
Marketing Intern
-
Jan 2019 - May 2019
- Evaluated marketing research and analytics to distinguish industry trends and insights of the competitive activity of the company. - Identified key consumer insights and assisted in the ideation to develop new products and promotional concepts for focus groups. - Generated planograms for Checker’s stores across the country. - Evaluated marketing research and analytics to distinguish industry trends and insights of the competitive activity of the company. - Identified key consumer insights and assisted in the ideation to develop new products and promotional concepts for focus groups. - Generated planograms for Checker’s stores across the country.
-
-
-
Her Campus Media
-
United States
-
Internet Publishing
-
500 - 600 Employee
-
Social Media Coordinator
-
Dec 2017 - May 2018
-
-
Education
-
2017 - 2021
University of South Florida
Bachelor's degree, Business Advertising
Community
