Experience

Theo Förch GmbH & Co. KG

• Germany
• Wholesale
• 200 - 300 Employee

• Leiter Internationales Marketing

  • May 2022 - Present



ELCO Heating Solutions

• Germany
• Consumer Goods
• 300 - 400 Employee

• Brand Manager ELCO Division

  • Apr 2018 - Jun 2022

  As a Brand Manager for the ELCO brand inside the ARISTON Thermo group I ensure that culture and uniqueness of the brand are clearly articulated, communicated, understood and consistent across all activities af ELCO worldwide. My main task is to follow and continue the development of the brand strategy, conceptualize strategic initiatives, and execute strategies with cross-functional teams. This includes supervising brand content, integration of campaigns with brand consistency and the development of brand standards and usage guidelines. Furthermore, I manage external marketing partners such as agencies and production companies. Another key element of my everyday job is to drive internal and external projects that ensure the right perception of the brand throughout the whole organization while creating a unique image for ELCO. I am working closely with several departments, such as group marketing, solution centres, manufacturing, R&D, sales and logistics. For more than 90 years ELCO has been at the forefront of burner, condensing boiler and solar technology, installing over 1.7 million heating systems throughout Europe. Since 2001 ELCO is part of the Ariston Thermo Group - one of Europe's leading brands in the sector of heating technology with more than 7.000 employees and a turnover of 1.57 billion euro.



AIR-WOLF GmbH

• Munich Area, Germany

• Marketing Director

  • Nov 2016 - Mar 2018

  Direction of the marketing and DTP department Development and implementation of marekting strategies and campaigns Optimization and supervision of the CI and CD Public relations Email-marketing Market and target group analysis Conception, content management and development of the companies web appearances (Typo3, Magento and Magento 2 based) SEO and SEA Planning, execution and post processing of trade show appearances, road shows, congresses and other events Management and evaluation of marketing campaigns Design conception (online, print and live marketing) Conception, layout, content management, correction, and supervision of marketing material (on- and offline) Assistance in product management and development Strategic planning of product launches Technical and supervisory management of the marketing and DTP department (four employees, one trainee) Training of the staff in product and marketing matters Reporting directly to the managing director/owner



AMS Technologies AG

• Germany
• Semiconductors
• 1 - 100 Employee

• Marketing Manager

  • Feb 2015 - Oct 2016

  Functional responsibilities:Conception, planning, execution and post processing of trade shows, congresses, seminars, roadshows and incentive eventsExtension and development of the companies websites on Shopware and Typo3 basisSEO, SEM, SMMCRM database managementOther tasks:Conception, production and campaign management of catalogues, brochures and other marketing material (online/offline)Public relationsCreation and translation of press releases (German <> English)Administrative support in all marketing mattersInstruction of apprentices and trainees

• Marketing Specialist

  • May 2011 - Feb 2015



Alles im Wunderland

• Munich Area, Germany

• Owner

  • Mar 2008 - Jan 2011

  Event and Production Agency Event and Production Agency



Radio ENERGY (NRJ)

• Bulgaria
• Media Production
• 1 - 100 Employee

• Internship PR & Promotion

  • Mar 2010 - Aug 2010