Experience

CoinDesk

• United States
• Media Production
• 100 - 200 Employee

• Product Owner: Web3 Loyalty and Engagement R&D, DESK Token

  • Aug 2021 - Sep 2023

  Recruited to lead the CoinDesk development of an event and media social token: DESK. • Formed DESK/Consensus strategy and vision with Product Executives and the C-Suite, • Conceptualized and implemented new DESK use-case for CoinDesk Media, account to improve the delight, useability, and mutual value of the token outside of live events. Early results from the first 6 months were undeniably positive: o 42M+ reward claims o 300K+ account holders o 57K wallet… Show more Recruited to lead the CoinDesk development of an event and media social token: DESK. • Formed DESK/Consensus strategy and vision with Product Executives and the C-Suite, • Conceptualized and implemented new DESK use-case for CoinDesk Media, account to improve the delight, useability, and mutual value of the token outside of live events. Early results from the first 6 months were undeniably positive: o 42M+ reward claims o 300K+ account holders o 57K wallet holders o Content with DESK rewards received 2x pageviews. o DESK users produced 10x pageviews compared to non-DESK users. • Led and managed two internal teams: o 8 persons team to develop a Polygon mainnet, social token accessible to the everyday consumer (Designer, Product Manager, Platform Engineers, Solidity Developers/Blockchain Engineers.) o 11 persons cross-departmental, implementation team to weave DESK into the Consensus festival and create a tokenized event experience. (Customer support, Commercial, Events Programming & Operations, Marketing, etc.) • Collaborated with and managed 5+ industry and commercial partners to develop an ecosystem for DESK users to redeem for value, underpinning incentive: o full NFT and physical goods marketplace o gas-free transactions o non-transferable, identification NFTs • Led identifying and overcome usability and experience issues blocking adoption: 5+ user surveys, 10+ qualitative tests, conducted & synthesized 10+ qualitative user interviews • Formed user success and product promotion strategy • Led initiative to use AI to audit smart contract for security vulnerabilities Show less Recruited to lead the CoinDesk development of an event and media social token: DESK. • Formed DESK/Consensus strategy and vision with Product Executives and the C-Suite, • Conceptualized and implemented new DESK use-case for CoinDesk Media, account to improve the delight, useability, and mutual value of the token outside of live events. Early results from the first 6 months were undeniably positive: o 42M+ reward claims o 300K+ account holders o 57K wallet… Show more Recruited to lead the CoinDesk development of an event and media social token: DESK. • Formed DESK/Consensus strategy and vision with Product Executives and the C-Suite, • Conceptualized and implemented new DESK use-case for CoinDesk Media, account to improve the delight, useability, and mutual value of the token outside of live events. Early results from the first 6 months were undeniably positive: o 42M+ reward claims o 300K+ account holders o 57K wallet holders o Content with DESK rewards received 2x pageviews. o DESK users produced 10x pageviews compared to non-DESK users. • Led and managed two internal teams: o 8 persons team to develop a Polygon mainnet, social token accessible to the everyday consumer (Designer, Product Manager, Platform Engineers, Solidity Developers/Blockchain Engineers.) o 11 persons cross-departmental, implementation team to weave DESK into the Consensus festival and create a tokenized event experience. (Customer support, Commercial, Events Programming & Operations, Marketing, etc.) • Collaborated with and managed 5+ industry and commercial partners to develop an ecosystem for DESK users to redeem for value, underpinning incentive: o full NFT and physical goods marketplace o gas-free transactions o non-transferable, identification NFTs • Led identifying and overcome usability and experience issues blocking adoption: 5+ user surveys, 10+ qualitative tests, conducted & synthesized 10+ qualitative user interviews • Formed user success and product promotion strategy • Led initiative to use AI to audit smart contract for security vulnerabilities Show less



Voice

• United States
• Internet Marketplace Platforms
• 1 - 100 Employee

• UX Designer, Researcher, & Writer / Brand & Content Strategist

  • Jul 2019 - Aug 2021

  When Voice became a subsidiary of Block.one, I moved with the new company to New York, where I worked with a bootstrap, upstart team consisting of the CEO, CMO, and V.P. of Engineering to rebrand and reimagine Voice as a tokenized, news-media platform before eventually pivoting to a carbon-negative, free-to-mint NFT platform when the tech was gaining popularity in early 2021 For both the news-media and NFT platform under the brand Voice, I: •Developed brand, marketing, and product… Show more When Voice became a subsidiary of Block.one, I moved with the new company to New York, where I worked with a bootstrap, upstart team consisting of the CEO, CMO, and V.P. of Engineering to rebrand and reimagine Voice as a tokenized, news-media platform before eventually pivoting to a carbon-negative, free-to-mint NFT platform when the tech was gaining popularity in early 2021 For both the news-media and NFT platform under the brand Voice, I: •Developed brand, marketing, and product vision with leadership •Conducted, designed, and synthesized all user research: o 5+ user surveys o 15+ prototypes o 30+ qualitative interview scripts o 50+ quantitative tests created •Conducted 10+ competitive analysis case studies and product research •Led design team in exploring potential feature •Acting Design Manager for 9+ months after the V.P. of Design departure •Created 15+ on-platform, user-generated content campaigns •Wrote creative for 5+ social media, advertising, and email campaigns •Ghost wrote all product announcements, working hand-in-hand with the CEO Show less When Voice became a subsidiary of Block.one, I moved with the new company to New York, where I worked with a bootstrap, upstart team consisting of the CEO, CMO, and V.P. of Engineering to rebrand and reimagine Voice as a tokenized, news-media platform before eventually pivoting to a carbon-negative, free-to-mint NFT platform when the tech was gaining popularity in early 2021 For both the news-media and NFT platform under the brand Voice, I: •Developed brand, marketing, and product… Show more When Voice became a subsidiary of Block.one, I moved with the new company to New York, where I worked with a bootstrap, upstart team consisting of the CEO, CMO, and V.P. of Engineering to rebrand and reimagine Voice as a tokenized, news-media platform before eventually pivoting to a carbon-negative, free-to-mint NFT platform when the tech was gaining popularity in early 2021 For both the news-media and NFT platform under the brand Voice, I: •Developed brand, marketing, and product vision with leadership •Conducted, designed, and synthesized all user research: o 5+ user surveys o 15+ prototypes o 30+ qualitative interview scripts o 50+ quantitative tests created •Conducted 10+ competitive analysis case studies and product research •Led design team in exploring potential feature •Acting Design Manager for 9+ months after the V.P. of Design departure •Created 15+ on-platform, user-generated content campaigns •Wrote creative for 5+ social media, advertising, and email campaigns •Ghost wrote all product announcements, working hand-in-hand with the CEO Show less



B1

• Cayman Islands
• Technology, Information and Internet
• 1 - 100 Employee

• UX Writer / UX Designer

  • Jul 2019 - Mar 2020

  At Block.one, I worked directly on several crypto-focused products, including custom wallets, trading platforms, but especially Voice: a blockchain social media solution built on the EOSIO blockchain. •Formed the user persona and adoption-focused, UX strategies • Led 2 user surveys to understand user needs and impressions • Worked with a Design team to adopt the current design system to enhance usability of product feature flows • Managed language touchpoints to ensure cohesive… Show more At Block.one, I worked directly on several crypto-focused products, including custom wallets, trading platforms, but especially Voice: a blockchain social media solution built on the EOSIO blockchain. •Formed the user persona and adoption-focused, UX strategies • Led 2 user surveys to understand user needs and impressions • Worked with a Design team to adopt the current design system to enhance usability of product feature flows • Managed language touchpoints to ensure cohesive product narratives • Collaborated with designers, engineers, product managers, attorneys, and marketing directors to ensure compliance and continuity of brand • Advocated for the user Show less At Block.one, I worked directly on several crypto-focused products, including custom wallets, trading platforms, but especially Voice: a blockchain social media solution built on the EOSIO blockchain. •Formed the user persona and adoption-focused, UX strategies • Led 2 user surveys to understand user needs and impressions • Worked with a Design team to adopt the current design system to enhance usability of product feature flows • Managed language touchpoints to ensure cohesive… Show more At Block.one, I worked directly on several crypto-focused products, including custom wallets, trading platforms, but especially Voice: a blockchain social media solution built on the EOSIO blockchain. •Formed the user persona and adoption-focused, UX strategies • Led 2 user surveys to understand user needs and impressions • Worked with a Design team to adopt the current design system to enhance usability of product feature flows • Managed language touchpoints to ensure cohesive product narratives • Collaborated with designers, engineers, product managers, attorneys, and marketing directors to ensure compliance and continuity of brand • Advocated for the user Show less



Hollins University

• United States
• Higher Education
• 200 - 300 Employee

• Teaching Fellow

  • Feb 2018 - Dec 2018

  At Hollins University, I was responsible for teaching introductory Creative Writing. • Created syllabus and curated reading list to implement a student-centric pedagogical approach • Conducted encouragement-based workshops where students learned to critique their own work and the work of others with insight and compassion • Lead engaging lectures on the craft of creative writing, using pop-culture and contemporary music to demonstrate the effectiveness of technique • Fostered an… Show more At Hollins University, I was responsible for teaching introductory Creative Writing. • Created syllabus and curated reading list to implement a student-centric pedagogical approach • Conducted encouragement-based workshops where students learned to critique their own work and the work of others with insight and compassion • Lead engaging lectures on the craft of creative writing, using pop-culture and contemporary music to demonstrate the effectiveness of technique • Fostered an inclusive and encouraging environment for creative expression Show less At Hollins University, I was responsible for teaching introductory Creative Writing. • Created syllabus and curated reading list to implement a student-centric pedagogical approach • Conducted encouragement-based workshops where students learned to critique their own work and the work of others with insight and compassion • Lead engaging lectures on the craft of creative writing, using pop-culture and contemporary music to demonstrate the effectiveness of technique • Fostered an… Show more At Hollins University, I was responsible for teaching introductory Creative Writing. • Created syllabus and curated reading list to implement a student-centric pedagogical approach • Conducted encouragement-based workshops where students learned to critique their own work and the work of others with insight and compassion • Lead engaging lectures on the craft of creative writing, using pop-culture and contemporary music to demonstrate the effectiveness of technique • Fostered an inclusive and encouraging environment for creative expression Show less



Maryville University of Saint Louis

• United States
• Higher Education
• 700 & Above Employee

• Editor In Chief

  • Aug 2015 - May 2016

  At Maryville University, I was responsible for the management and release of the university's literary and visual arts magazine: Magnolia. • Organized and directed editorial/design staff • Made final approval of all accepted prose, poetry, and visual art submissions • Served as Creative Director for the aesthetics of multiple issues • Worked directly with printers, developing deadlines, selecting typeface and paper materials, approving all proofs, and arranging delivery for 10,000… Show more At Maryville University, I was responsible for the management and release of the university's literary and visual arts magazine: Magnolia. • Organized and directed editorial/design staff • Made final approval of all accepted prose, poetry, and visual art submissions • Served as Creative Director for the aesthetics of multiple issues • Worked directly with printers, developing deadlines, selecting typeface and paper materials, approving all proofs, and arranging delivery for 10,000 copies • Led weekly organizational meetings • Oversaw all promotional material • Developed, organized, and implemented release galas for each magazine issue Show less At Maryville University, I was responsible for the management and release of the university's literary and visual arts magazine: Magnolia. • Organized and directed editorial/design staff • Made final approval of all accepted prose, poetry, and visual art submissions • Served as Creative Director for the aesthetics of multiple issues • Worked directly with printers, developing deadlines, selecting typeface and paper materials, approving all proofs, and arranging delivery for 10,000… Show more At Maryville University, I was responsible for the management and release of the university's literary and visual arts magazine: Magnolia. • Organized and directed editorial/design staff • Made final approval of all accepted prose, poetry, and visual art submissions • Served as Creative Director for the aesthetics of multiple issues • Worked directly with printers, developing deadlines, selecting typeface and paper materials, approving all proofs, and arranging delivery for 10,000 copies • Led weekly organizational meetings • Oversaw all promotional material • Developed, organized, and implemented release galas for each magazine issue Show less