Sitara Panikar
Global Head Of Marketing at S-Biomedic- Claim this Profile
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English Native or bilingual proficiency
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Deutsch Limited working proficiency
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Hindi Native or bilingual proficiency
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Marathi Native or bilingual proficiency
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Malayalam Professional working proficiency
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Tamil Elementary proficiency
Topline Score
Bio
Anju Jayaram She/Her
I really admire the energy and passion Sitara brings to her work. She has an eye for detail and understands the business at an intrinsic level which has won her many accolades. In 2019 she won the Women In Corporate Awards 2019 for her work as a leading marketing professional. I wish her well on her journey as a coach and mentor.
LinkedIn User
With a contagious let's-make-it-happen attitude, Sitara is a brilliant & determined colleague I worked with at Beiersdorf. She believes, there's always a solution to the toughest of topics- be it at work or in her personal life. With her optimism and long-term vision for the pain therapy business, she worked passionately with her R&D team in the last 5 years to bring to life a unique pipeline strategy. Sitara makes it a point to work closely with her countries capitalizing on important business opportunities. Be it travelling to a country for a product launch or boosting new product lines with customized support from H.Q - if Sitara believes in a business opportunity, she will make sure to walk through the finish line with her team. And, yes - she loves passionately selling her projects to all stake holders & the management team. Her strong background in life sciences, biotechnology, pharmacology, sales & strong business acumen makes her a valuable asset to the Beiersdorf healthcare team. Above all, Sitara has a special charm that makes her a convincing leader and beloved colleague!
Anju Jayaram She/Her
I really admire the energy and passion Sitara brings to her work. She has an eye for detail and understands the business at an intrinsic level which has won her many accolades. In 2019 she won the Women In Corporate Awards 2019 for her work as a leading marketing professional. I wish her well on her journey as a coach and mentor.
LinkedIn User
With a contagious let's-make-it-happen attitude, Sitara is a brilliant & determined colleague I worked with at Beiersdorf. She believes, there's always a solution to the toughest of topics- be it at work or in her personal life. With her optimism and long-term vision for the pain therapy business, she worked passionately with her R&D team in the last 5 years to bring to life a unique pipeline strategy. Sitara makes it a point to work closely with her countries capitalizing on important business opportunities. Be it travelling to a country for a product launch or boosting new product lines with customized support from H.Q - if Sitara believes in a business opportunity, she will make sure to walk through the finish line with her team. And, yes - she loves passionately selling her projects to all stake holders & the management team. Her strong background in life sciences, biotechnology, pharmacology, sales & strong business acumen makes her a valuable asset to the Beiersdorf healthcare team. Above all, Sitara has a special charm that makes her a convincing leader and beloved colleague!
Anju Jayaram She/Her
I really admire the energy and passion Sitara brings to her work. She has an eye for detail and understands the business at an intrinsic level which has won her many accolades. In 2019 she won the Women In Corporate Awards 2019 for her work as a leading marketing professional. I wish her well on her journey as a coach and mentor.
LinkedIn User
With a contagious let's-make-it-happen attitude, Sitara is a brilliant & determined colleague I worked with at Beiersdorf. She believes, there's always a solution to the toughest of topics- be it at work or in her personal life. With her optimism and long-term vision for the pain therapy business, she worked passionately with her R&D team in the last 5 years to bring to life a unique pipeline strategy. Sitara makes it a point to work closely with her countries capitalizing on important business opportunities. Be it travelling to a country for a product launch or boosting new product lines with customized support from H.Q - if Sitara believes in a business opportunity, she will make sure to walk through the finish line with her team. And, yes - she loves passionately selling her projects to all stake holders & the management team. Her strong background in life sciences, biotechnology, pharmacology, sales & strong business acumen makes her a valuable asset to the Beiersdorf healthcare team. Above all, Sitara has a special charm that makes her a convincing leader and beloved colleague!
Anju Jayaram She/Her
I really admire the energy and passion Sitara brings to her work. She has an eye for detail and understands the business at an intrinsic level which has won her many accolades. In 2019 she won the Women In Corporate Awards 2019 for her work as a leading marketing professional. I wish her well on her journey as a coach and mentor.
LinkedIn User
With a contagious let's-make-it-happen attitude, Sitara is a brilliant & determined colleague I worked with at Beiersdorf. She believes, there's always a solution to the toughest of topics- be it at work or in her personal life. With her optimism and long-term vision for the pain therapy business, she worked passionately with her R&D team in the last 5 years to bring to life a unique pipeline strategy. Sitara makes it a point to work closely with her countries capitalizing on important business opportunities. Be it travelling to a country for a product launch or boosting new product lines with customized support from H.Q - if Sitara believes in a business opportunity, she will make sure to walk through the finish line with her team. And, yes - she loves passionately selling her projects to all stake holders & the management team. Her strong background in life sciences, biotechnology, pharmacology, sales & strong business acumen makes her a valuable asset to the Beiersdorf healthcare team. Above all, Sitara has a special charm that makes her a convincing leader and beloved colleague!
Credentials
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Empathy and Emotional Intelligence at Work
University of California, BerkeleyNov, 2020- Nov, 2024 -
Managing Your Mental Health During COVID-19
University of TorontoNov, 2020- Nov, 2024 -
Introduction to Food and Health
Stanford UniversityJun, 2020- Nov, 2024 -
Digital Marketing, Social Media & E-commerce
The Wharton SchoolNov, 2017- Nov, 2024
Experience
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S-Biomedic NV
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Belgium
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Biotechnology Research
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1 - 100 Employee
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Global Head Of Marketing
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Aug 2020 - Present
1. Brand & Product development2. Digital Marketing, Ecomm & CRM 3. OEM sourcing and distribution 4. Pipeline development 5. Forecasting and RTM strategy 1. Brand & Product development2. Digital Marketing, Ecomm & CRM 3. OEM sourcing and distribution 4. Pipeline development 5. Forecasting and RTM strategy
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LifeDojo
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United States
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Wellness and Fitness Services
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1 - 100 Employee
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Health Coach
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May 2020 - Present
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Marketing Strategy & Insights Consultant
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May 2020 - Jul 2020
Supporting start ups and educational platforms to seize the unseen Covid opportunity by strengthening Digital skills and driving a strong acumen for talent management. Supporting start ups and educational platforms to seize the unseen Covid opportunity by strengthening Digital skills and driving a strong acumen for talent management.
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Beiersdorf
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Germany
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Personal Care Product Manufacturing
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700 & Above Employee
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Commercial Excellence & Marketing Director
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Jan 2020 - Apr 2020
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Commercial Excellence & Marketing Director
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May 2018 - Dec 2019
1. In charge of developing and implementing strategies to strengthen the company’s market presence , build brand equity & drive growth within the wound care business.2. Set up a strong marketing/ commercial team for drive stronger brand activations in the market3. Create unique promotional events/ activities to drive brand recognition, claim identification and drive POS4. Responsible for managing production queries for portfolio management, new launches & inventory management with main 3PM in Goa (S&OP)5. Drive innovations through Project GATEs and ensure successful implementation on time.
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Business Development Manager - Nivea India
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Feb 2018 - Apr 2018
Special project - Exploring General Trade, Pharmacy & Modern Trade channels for newer business opportunities within Nivea and Healthcare in India (Acquiring new customers, supporting the sales team on-field, visiting key business partners to understand current challenges & help resolve them)
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Senior IBM (PAIN & SPORTS) - Hansaplast, Elastoplast, ABC, Lion, Curitas - brands
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Apr 2014 - Jan 2018
Current Portfolio: Pain Therapy & Sports(which includes anti-inflammatory heat plasters, creams, medical device- heat patches, Medical Braces & Sports Medical Devices).Key responsibilities:1) Develop a competent global pipeline & strategic expansion plan 2) Build internal and external stakeholder relationships, and proactive capitalisation of direct and indirect opportunities for revenue growth 3) Collaborate closely with R&D to develop patented product concepts to boost the topical pain therapy business.
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International Brand Manager (PAIN THERAPY) - Hansaplast, Elastoplast, ABC, Lion, Curitas -brands
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Mar 2013 - Mar 2014
Portfolio: Pain Therapy (includes anti-inflammatory heat plasters, creams, medical device- heat patches, Medical Braces, Sports Medical Devices) and Condoms
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Part-time Educational Trainer and Counsellor
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Jan 2006 - Jan 2019
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Novartis
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Switzerland
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Pharmaceutical Manufacturing
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700 & Above Employee
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Product Manager- PAIN (Voveran/ Voltaren) , DERMA (Daskil/ Lamisil), CALCIUM (Citromacalvit)
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Jan 2010 - Jul 2012
Marketing: 1) Managed the Rx portfolio (Orthopaedics - Pain, Gynaecology, and Dermatology) across all aspects of planning and execution of strategic marketing and sales goals. 2) Spearheaded the successful launch of the company’s first oral antibiotic, as an integral part of the ‘Customer First’ initiative, in collaboration with Sandoz.Sales : 1) Led and managed a dedicated ‘task force’ team, with a directive to aggressively expand Rx category sales across the country.2) Regular field trips every month to motivate and help boost performance of regional sale teams. 3) Worked together with ABMs and RBMs to win major Hospital accounts for the business.
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Panacea Biotec
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India
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Pharmaceutical Manufacturing
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100 - 200 Employee
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Brand Manager - PAIN (Nimulid, WillGO), ARTHRITIS (Kondro), OSTEOPOROSIS
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Mar 2008 - Jan 2010
Started my career in sales as a Task force member covering Orthopaedics and Rheumatologists across Mumbai, followed by my next stinct in marketing after 8 months. During my sales stinct, I was responsible for KOL management, daily sales orders, conducting BMD camps and monthly closing for the Nimusulide and Glucosamine range.Later was promoted to brand management :1)Responsible for marketing & sales of the Anti-Arthritis, Calcium, and Oral NSAID portfolio 2) In charge of special Task Force (All India) servicing Key accounts & KOLs.
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Panacea Biotec
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India
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Pharmaceutical Manufacturing
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100 - 200 Employee
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Sales Management Trainee - CARDIOLOGY DIVISION
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Sep 2007 - Oct 2007
Sales Experience - Diabetic supplements (FitLiv) 》 Visiting 200 Cardiologists, General Physicians, Gynaecologists for the promotion and sales of FITLIV Diabetic supplements. Sales Experience - Diabetic supplements (FitLiv) 》 Visiting 200 Cardiologists, General Physicians, Gynaecologists for the promotion and sales of FITLIV Diabetic supplements.
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Panacea Biotec
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India
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Pharmaceutical Manufacturing
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100 - 200 Employee
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Summer Internship - NEPHROLOGY DIVISION
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May 2007 - Jun 2007
1. Study of treatment approaches for 'Lupus Nephritis' & assess the use of MMF (Mycophenolate mofetil ) for the same. 2. Study the perception of Panacea Biotec in the Nephrology market 1. Study of treatment approaches for 'Lupus Nephritis' & assess the use of MMF (Mycophenolate mofetil ) for the same. 2. Study the perception of Panacea Biotec in the Nephrology market
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Sandoz
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Switzerland
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Pharmaceutical Manufacturing
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700 & Above Employee
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Summer Trainee
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Nov 2004 - Nov 2004
Training on basic lab skillsStudy preparation of chemical solutions and reagentsTraining on use of HPLC & GC machines to analyse readings Training on basic lab skillsStudy preparation of chemical solutions and reagentsTraining on use of HPLC & GC machines to analyse readings
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Education
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2011 - 2011
XLRI Jamshedpur
Business Communication -
2006 - 2008
SIES College of Management Studies - India
Master of Business Administration, Marketing - with super specialisation in Biotechnology -
2003 - 2006
University of Mumbai
Bachelor of Applied Science, Zoology -
2003 - 2006
University of Mumbai
Advanced Diploma (Dual degree), Biotechnology
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