Rob Sherwin

Head Of Marketing at Principal Logistics Technologies: WMS & ERP-SOP Software
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Portsmouth Area, UK

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Nina Payne

Rob and I worked together for a solid 6 month period of 2018, I mentored Rob though a wide variety of SEO and website markting tasks and tools, from migrating to HTTPS to improving Google rankings for target keywords. Throughout our project I found Rob to be communicative, inquisitive and with a great sense of humour a pleasure to work with. I've got full confidence that Rob will be continuing to make an impact in Google with continued work in 2019 and beyond.

Andy Brown

Rob’s efforts have helped to improve both market awareness and thought leadership positioning of Pace IT Systems’ bespoke and Progress OpenEdge software development services. Rob also stepped in supporting marketing and communications for the independent UK & Ireland Progress User Group which has been much appreciated by the committee.

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Experience

    • United Kingdom
    • Warehousing and Storage
    • 1 - 100 Employee
    • Head Of Marketing
      • Feb 2018 - Present

      30-year+ old Principal Logistics Technologies (Chess Logistics Technology) is a leader in the design and delivery of innovative Warehouse Management Software (WMS) and Enterprise Sales & Purchase Order Management (ERP) software suites which optimise operational performance, reduce operating costs and increase revenue for 3PL Logistics, Distribution, Wholesale and Retail warehouse operators. Focus areas: - Corporate branding - Website refresh & refocus - Website content management (CMS) & support - Communications - Contact targetting & development - Social media communications - Online Advertising - Competitor watch - Video development and more. See: https://www.principallogisticstechnologies.com/ Show less

    • Ireland
    • Warehousing and Storage
    • 1 - 100 Employee
    • Head Of Marketing
      • Dec 2020 - Present

    • United Kingdom
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Head Of Marketing
      • Jan 2022 - Present

    • United Kingdom
    • Warehousing and Storage
    • 1 - 100 Employee
    • Head Of Marketing
      • Jan 2022 - Present

    • Singapore
    • Information Technology & Services
    • 1 - 100 Employee
    • Head of Marketing
      • Feb 2018 - Present

    • United Kingdom
    • Software Development
    • 1 - 100 Employee
    • Marketing Communications Consultant (fixed-term contract)
      • Apr 2019 - Jul 2019

      Cistor, Cisco’s largest European Circular Economy partner, delivers sustainable and affordable networking solutions designed to reduce cost of ownership and embrace digital economy technology. Project - Website Messaging Refresh (Corporate, Product & Services): Cistor’s website required refocusing to place its unique strengths and offerings front-and-centre. A repurposing project was undertaken during which fresh (and/or existing) messaging was developed across the site. Attention was also given to creating a simplified and logical website visitor journey. The project was delivered on-time and provided a welcome platform for the new Sales Director and Head of Marketing to rely on in addressing their respective targets and goals. See: https://www.cistor.com/about-cistor/ Show less

    • United Kingdom
    • Software Development
    • 1 - 100 Employee
    • Head of Marketing (IT Modernisation and Business Transformation solutions)
      • Nov 2016 - Feb 2018

      Pace IT designs innovative bespoke software solutions enabling established and emerging businesses to deliver exceptional customer experience and measurable success in line with their corporate goals. Specialising in leading software technology platforms including Progress Software OpenEdge, Telerik NativeScript, React Native, Microsoft.NET, JavaScript, PHP Laravel and Angular. Pace IT designs innovative bespoke software solutions enabling established and emerging businesses to deliver exceptional customer experience and measurable success in line with their corporate goals. Specialising in leading software technology platforms including Progress Software OpenEdge, Telerik NativeScript, React Native, Microsoft.NET, JavaScript, PHP Laravel and Angular.

    • Marketing Consultant (Marketing Support/Services)
      • Feb 2012 - Nov 2016

      Focussing on a balance between BUILDING BRANDS and aiding BUSINESS DEVELOPMENT by SUPPORTING SALES TEAMS to suit current business aims: BRAND: - BRAND, SERVICE, PRODUCT ELEVATION - THOUGHT LEADERSHIP POSITION development and improvement - MESSAGE REFRESH AND VISITOR JOURNEY IMPROVEMENT (website, collaterals) - EVENT AND CONFERENCE management SALES TEAM / BUSINESS DEVELOPMENT: - SALES TOOLKITS, COMPETITIVE ANALYSIS, WIN-LOSS ANALYSIS, COLLATERALS (Slideware, Case Studies, White Papers, Competitive Analysis, Techsheets) - DEMAND GENERATION / Go-to-Market programmes / CRM SUPPORT - ROI-focused MULTICHANNEL MARKETING CAMPAIGNS and PROGRAMMES ADDITIONAL SERVICES: - OUTSOURCED MARKETING / VIRTUAL MARKETING MANAGER - TELEMARKETING / APPOINTMENT-SETTING services (via Marketing Pancea) Show less

    • United Kingdom
    • Business Consulting and Services
    • 1 - 100 Employee
    • Lead Marketing Consultant (Call Centre / Customer Communication services)
      • Jul 2013 - Dec 2015

      Ember’s CUSTOMER MANAGEMENT SERVICES go beyond the collection of raw performance data to answer questions affecting CONTACT CENTRES / CALL CENTRE and CUSTOMER MANAGEMENT business success: What drives value?; Where are my resources and efforts being wasted?; How does my brand compare to the competition? Ember’s CUSTOMER MANAGEMENT SERVICES go beyond the collection of raw performance data to answer questions affecting CONTACT CENTRES / CALL CENTRE and CUSTOMER MANAGEMENT business success: What drives value?; Where are my resources and efforts being wasted?; How does my brand compare to the competition?

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Lead Marketing Consultant (Network Management technology)
      • Dec 2012 - Jun 2013

      Nectar provides IT organisations with actionable intelligence to adapt to change, manage complexity, and transform their Avaya, Nortel and Cisco based converged networks. Nectar provides IT organisations with actionable intelligence to adapt to change, manage complexity, and transform their Avaya, Nortel and Cisco based converged networks.

    • United Kingdom
    • Software Development
    • 1 - 100 Employee
    • Head of Marketing (Call Centre /Customer Communication services)
      • Nov 2009 - Jul 2012

      ProtoCall One designs and builds innovative services enabling brands to communicate with their customers more effectively. Its innovative G-Cloud, Genesys-based contact centre solution is available to best suit business needs: in the CLOUD, ON-PREMISE, or as a MANAGED SERVICE. ProtoCall One designs and builds innovative services enabling brands to communicate with their customers more effectively. Its innovative G-Cloud, Genesys-based contact centre solution is available to best suit business needs: in the CLOUD, ON-PREMISE, or as a MANAGED SERVICE.

  • Total Solutions
    • London, United Kingdom
    • Marketing Consultant (Marketing Support/Services)
      • Nov 2003 - Jan 2010

      When operating as a freelance marketing services consultant I deliver balanced support between BUILDING THE BRAND and aiding BUSINESS DEVELOPMENT by SUPPORTING SALES TEAMS to suit current business aims: BRAND: - BRAND, SERVICE, PRODUCT ELEVATION - THOUGHT LEADERSHIP POSITION development and improvement - MESSAGING REFRESH AND VISITOR JOURNEY IMPROVEMENT (website, collaterals) - EVENT AND CONFERENCE management SALES TEAM / BUSINESS DEVELOPMENT: - SALES TOOLKITS, COMPETITIVE ANALYSIS, WIN-LOSS ANALYSIS, COLLATERALS (Slideware, Case Studies, White Papers, Competitive Analysis, Techsheets) - DEMAND GENERATION / Go-to-Market programmes / CRM SUPPORT - ROI-focused MULTICHANNEL MARKETING CAMPAIGNS and PROGRAMMES ADDITIONAL SERVICES: - OUTSOURCED MARKETING / VIRTUAL MARKETING MANAGER - TELEMARKETING / APPOINTMENT-SETTING services (via Marketing Pancea) Show less

    • United Kingdom
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Head of Marketing (Call Centre / Customer Communication services)
      • Jun 2008 - Nov 2008

    • United States
    • Software Development
    • 700 & Above Employee
    • Marketing Manager / Project Manager
      • Jun 2005 - Jul 2007

      CISCO CA SERVICES (EMERGING MARKETS): - Supported GLOBAL 1-TIER PARTNER PROGRAMME MIGRATIONS (Dimension Data, IBM, HP, Orange), ENTERPRISE and CHANNEL PARTNERS CISCO RESELLER & DISTRIBUTION (EMEA): - Managed CISCO DIRECT MARKETING RESELLER (DMR) 2-tier business segment achieving 40% growth - SIGNED NEW, AND RE-ENGAGED WITH EXISTING PARTNERS CISCO CA SERVICES (EMERGING MARKETS): - Supported GLOBAL 1-TIER PARTNER PROGRAMME MIGRATIONS (Dimension Data, IBM, HP, Orange), ENTERPRISE and CHANNEL PARTNERS CISCO RESELLER & DISTRIBUTION (EMEA): - Managed CISCO DIRECT MARKETING RESELLER (DMR) 2-tier business segment achieving 40% growth - SIGNED NEW, AND RE-ENGAGED WITH EXISTING PARTNERS

    • Telecommunications
    • 700 & Above Employee
    • Marketing Director - Global (EMEA, AsiaPAC, Central & Latin America, Canada)
      • Nov 1998 - Oct 2003

      Instigated and led global marketing services team supporting launch and communications programmes for industry's first TELEPHONY over IP (ToIP) - VOICE OVER CABLE service. Was part of the pioneering LANCity (Bay Networks) team that invented the cable modem. EMEA: - DEVELOPED AND LAUNCHED REGIONAL MARKETING AND SALES TEAM SUPPORT PROGRAMMES. - ESTABLISHED MARKETING TEAM and plan supporting $400M sales target. - Devised and launched INDUSTRY-FIRST VENTURE CAPITALIST TECHNOLOGY EDUCATION PROGRAMME to aid broadband acquisitions. Aligned Nortel as preferred supplier - this created significant sales pipeline. GLOBAL: - Provided GLOBAL MARKETING AND COMMUNICATIONS AND SALES TEAM SUPPORT and special projects assistance. - Supported POST-MERGER REALIGNMENT AND REBRANDING. - MARKETING PROGRAMMES HELPED SALES TEAMS ACHIEVE $100 MILLION REVENUE. Show less

    • United Kingdom
    • Telecommunications
    • 1 - 100 Employee
    • Marketing Programmes Manager (Telco / Operator)
      • 1997 - 1998

      - Created 'NSure Onsite' managed desktop service portfolio in conjunction with Computacenter - Created 'NSure Onsite' managed desktop service portfolio in conjunction with Computacenter

    • United States
    • Software Development
    • 700 & Above Employee
    • Senior Product Marketing Manager (Network technology)
      • Aug 1993 - Mar 1995

      - Sourced new product line for 1-tier direct IT and networking supplies catalogue providing £3 million revenue-stream into sales shortfall. - Sourced new product line for 1-tier direct IT and networking supplies catalogue providing £3 million revenue-stream into sales shortfall.

  • M-Group
    • London, United Kingdom
    • Marketing Manager / Product Marketing Manager (Network Test equipment manufacturer)
      • May 1990 - Jun 1993

      - Built start-up M-Trade brand and rolled out to global channel partners. Created collaterals, messaging and sales support programmes including in-house Comest product line launch. - Built start-up M-Trade brand and rolled out to global channel partners. Created collaterals, messaging and sales support programmes including in-house Comest product line launch.

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