Josh Axelrad

Research Analyst at Westwood One
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Contact Information
us****@****om
(386) 825-5501
Location
JE
Skills

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Denya ChinQuee, MBA

I had the pleasure of working with Josh for over 5 years at Univision. Josh's attention to detail made him a trusted partner and his willingness to lend a hand made him a great teammate.

Mem M. Mansaray

Working with Josh has been more than a pleasure. Josh is very smart, insightful, resourceful and very detailed oriented. Josh’s knowledge of television and expertise in research proved valuable when we collaborated on industry and competitive analysis for client presentations.

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Experience

  • Westwood One
    • United States
    • Broadcast Media Production and Distribution
    • 200 - 300 Employee
    • Research Analyst
      • Apr 2019 - Present

  • iSpot.tv
    • United States
    • Advertising Services
    • 200 - 300 Employee
    • Manager, Insights and Analytics
      • Oct 2017 - Sep 2018

      • Used SaaS product to provide Customer Success and Sales with insights to attract/maintain brand and network clients. Insights included Media Measurement (viewership, attention metrics, spend/CPMs) and Multi-touch Attribution (did viewers watch the show/visit website/make a purchase after viewing the commercial). • Utilized extensive tv experience in helping product team improve/enhance platform for network clients. • Used SaaS product to provide Customer Success and Sales with insights to attract/maintain brand and network clients. Insights included Media Measurement (viewership, attention metrics, spend/CPMs) and Multi-touch Attribution (did viewers watch the show/visit website/make a purchase after viewing the commercial). • Utilized extensive tv experience in helping product team improve/enhance platform for network clients.

  • BBC Studios
    • United Kingdom
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Freelance Senior Research Analyst
      • May 2017 - Jun 2017

      Contracted 4 weeks to assist with various reports: ratings analyses, brand survey, etc. Contracted 4 weeks to assist with various reports: ratings analyses, brand survey, etc.

  • Univision
    • United States
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Research Manager
      • Jun 2011 - Nov 2016

      Created and revised programming estimates (including potential acquisitions), ensuring that Sales and Finance best met their budgeting goals and liability to clients was minimized. Provided ratings analysis (including weekly PR releases) of Univision and competitive landscape to inform team of how viewers are watching programs and commercials. Created and revised programming estimates (including potential acquisitions), ensuring that Sales and Finance best met their budgeting goals and liability to clients was minimized. Provided ratings analysis (including weekly PR releases) of Univision and competitive landscape to inform team of how viewers are watching programs and commercials.

  • Oxygen Media
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Research Specialist (Consulting Position)
      • Mar 2011 - Jun 2011

      Created compelling sales presentations highlighting viewers’ purchasing behavior, helping to attract advertisers. Created compelling sales presentations highlighting viewers’ purchasing behavior, helping to attract advertisers.

  • TV GUIDE NETWORK (LIONSGATE)
    • Research Manager
      • Dec 2005 - Dec 2010

      Viewership analysis for ad sales, marketing, and PR helped attract clients through TVGN’s transformation from listings to full-fledged programming. Also, quickly revised sales estimates helped maximize TVGN revenue/minimizing liability to clients. Collaborated with Online and Magazine Departments to measure effectiveness of cross-platform advertising campaign, showing clients that cross-platform increased audience. Viewership analysis for ad sales, marketing, and PR helped attract clients through TVGN’s transformation from listings to full-fledged programming. Also, quickly revised sales estimates helped maximize TVGN revenue/minimizing liability to clients. Collaborated with Online and Magazine Departments to measure effectiveness of cross-platform advertising campaign, showing clients that cross-platform increased audience.

  • MGM
    • Entertainment Providers
    • 700 & Above Employee
    • Research Manager
      • Dec 2001 - Sep 2005

      Provided ratings analyses that attracted advertisers to various genres. Also negotiated makegood telecasts to accommodate for pre-empted shows, which saved viewership and revenue. Provided ratings analyses that attracted advertisers to various genres. Also negotiated makegood telecasts to accommodate for pre-empted shows, which saved viewership and revenue.

  • Fremantle
    • Media Production
    • 700 & Above Employee
    • Research Supervisor
      • Jul 2000 - Oct 2001

      Generated competitive ratings analyses of syndicated, network, and cable programming. Ongoing reports kept domestic/international staff abreast of how we fared in the marketplace. Generated competitive ratings analyses of syndicated, network, and cable programming. Ongoing reports kept domestic/international staff abreast of how we fared in the marketplace.

  • TELEREP, COX COMMUNICATIONS
    • Research Analyst
      • Dec 1998 - Jul 2000

      Analyzed Nielsen ratings for markets Honolulu, Medford, and Memphis. Analyzed Nielsen ratings for markets Honolulu, Medford, and Memphis.

Education

  • Franklin & Marshall College
    Bachelor of Arts, Business Management
  • New York University

Community

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