Experience

SocialEyes Communications

• Canada
• Advertising Services
• 1 - 100 Employee

• Digital Account Manager

  • Jun 2022 - Present



HumWell

• Pakistan
• Wellness and Fitness Services
• 1 - 100 Employee

• Marketing Lead

  • Mar 2022 - Jun 2022

  ● Led the yearly marketing, advertising, and communication function of the organization● Create SMART goals for overall teams● Overlooked all marketing channels to liaise with the short and long-terms goals of the organization● Hired, developed and guided a team of 4 to develop and implement a synergized platform strategy to leverage and strengthen the brand image● Involved in the business planning function, for effective traffic forecasting and resource planning● onboarded and managed external partners and agencies



Multinet Pakistan (Private) Limited

• Pakistan
• Telecommunications
• 500 - 600 Employee

• Marketing Strategist

  • Oct 2020 - Mar 2022

  ● Targeted consumers by developing and implementing a multi-channel, comprehensive marketing strategy● Optimized business strategy to acquire new customers & launch diverse product offerings● Delivered on corporate objectives by harmonizing efforts and coordination between marketing, sales and IT departments● Developed creative presentations, trend reports, kitted assets, and product data sheets● Led key communication development including marketing copies, visuals, videos, email newsletters and other collateral● Built and strengthened strategic relationships with vendors, advertising agencies and leading Industry partners



IODIGITAL

• Ecuador
• Advertising Services
• 1 - 100 Employee

• Senior Account Manager/Senior Project Manager

  • Jan 2019 - Sep 2020

  ● Cultivated productive relationships with potential businesses and consulted to uncover business needs and offer available solutions● Prepared and delivered pitch presentations to potential clients with 70% win ratio● Perfected business development methodologies with the leadership team and prepared junior business development team for pitch and sales presentations● Converted social media and online marketing campaign results into actionable insights for current clients to create upselling opportunities and provide business insights for a better ROI● Developed social media content calendars for 6 brands● Wrote 10+ SEO optimized blogs on monthly basis for the brands assigned● Worked with creative, advertising and optimization teams to deliver high performing ads for advertising clients● Actively managed and developed content for the agency's own social media outlet (earned platforms)



Helium Private Limited

• Pakistan
• Advertising Services
• 100 - 200 Employee

• Account Manager/Digital Manager/Project Manager

  • Aug 2017 - Dec 2018

  ● Designed and implemented digital, web and social strategies to support clients business needs. Delivered upon pre aligned KPIs and objectives● Created marketing calendars for social media and crafted strategies and execution plans for multiple product launches and to support brand objective campaigns● Liaison with clients on a day to day base to understand project needs, take feedback and maneuver course correction for business success● Hired, trained and developed a team of more than five individuals for account management and strategy functions● Analyzed and reported digital campaign performance with focus on constant optimization, and to form effective future strategies● Increased audience engagement by focusing on best practices for each individual platform, averaging an engagement rate of 20% for each content piece● Improved page content, keyword relevancy, and branding to achieve search engine optimization goals for clients