Senior Google Analytics Consultant

• Apr 2023 - Present

Web Analyst

• Mar 2022 - Mar 2023

Support every market worldwide with web analytics, implementations, consulting, and reporting. ▪️ Define technical requirements for site(s) tagging and Adobe analytics implementation. 🗸 Thousands of websites worldwide with up to 100 pages per website and up to 97k visits per month. ▪️ Develop digital team documentation on company tools for colleagues and new incorporations. ▪️ Help different market stakeholders to better define metrics for their projects. ▪️ Collaboration with teams across platforms to measure and provide an augmented view of performance. ▪️ Tagging implementation, validation, and reporting through Adobe Analytics and in collaboration with different agencies like Havas or Wunderman Thompson. ▪️ Extensive use and understanding of Jira and Confluence. Show less

Google Analytics and GA4 (focused on Paid Search) Lecturer

• Apr 2022 - Sep 2022

Lecturer on the Analytics subject focused on paid within the paid traffic master's degree. 🗸 Creation of all the class material on Google Analytics 3 and 4. 🗸 10 hours of classes with 20 students. 🗸 Completion of the course with a score of 9.5/10 given by the students. Lecturer on the Analytics subject focused on paid within the paid traffic master's degree. 🗸 Creation of all the class material on Google Analytics 3 and 4. 🗸 10 hours of classes with 20 students. 🗸 Completion of the course with a score of 9.5/10 given by the students.

Web & Digital Analyst

• Jan 2021 - Mar 2022

100% dedication to Affinity's project helping the marketing team to get the most out of their data. ▪️ Creation and implementation of the new channel grouping classification for the correct attribution of traffic and unification of all brands, which corrected more that 5k user sessions and improved campaign attribution. ▪️ Designed a 'fake' eCommerce measurement proposal to better understand user behavior on the website. ▪️ Assure the data quality analysis. ▪️ Reorganization and creation of the new and unified structure of the whole analytics account for all 9 brands. ▪️ Reporting and exploration of the new cookies banner repercussion for the brands. ▪️ Testing and validation of analytics implementations according to the established measurement & tagging plan. Show less

Digital Analyst & Project Manager

• Mar 2019 - Jan 2021

Metriplica is a digital measurement and data mining pioneer company in Spain. Google Partner and winner of best web analysis service. My task is to support and help our clients marketing teams to get the most out of their data, detect possible measurement errors and establish a clear strategy to make the right business decisions. In addition, we are currently working on and creating the CRO methodology process (from scratch). ▪️ Audit and data quality analysis. ▪️ Design of measurement strategies: 🗸 Kick-off meetings with clients 🗸 Strategy and analytics implementation models development. 🗸 Support in the definition of objectives and KPIs for the improvement of business results. ▪️ Implementation of data collection tools such as Google Analytics: 🗸 Review and configuration of the tool to extract maximum profitability. ▪️ Tagging management with Google Tag Manager. ▪️ Testing and validation of analytics implementations according to the established measurement plan: 🗸 Web analysis through the console and applications such as: dataslayer, adswerve, observepoint, omnibug, etc. ▪️ Design and configuration of dashboards. (Data Studio). ▪️ Continuous training in Firebase Analytics and the new Web + App properties. ▪️ Continuous training in Digital Analytics tools and processes like SQL, R & python. Show less

SEM/PPC & Social Ads Account Manager

• Dec 2017 - Mar 2019

eStudio34 is a leader SEO and SEM Positioning Agency in Barcelona. My task has been to develop our clients online advertising strategy working to achieve the highest possible profitability from their budget, ▪️ Clients objectives and KPIs definition. 🗸 Previous study of client and competition 🗸 Market benchmark and keyword research 🗸 Budget projections and strategic planning ▪️ Advertisement strategy development. 🗸 Account creation, structure, management and optimization of PPC campaigns: Google Adwords, Shopping, GDN, Facebook Ads, Bing Ads, Youtube. 🗸 Copywritting 🗸 A/B testing ▪️ Campaigns results analysis and reporting. 🗸 Evaluation and measurement of KPIs. 🗸 Creation of remarketing lists and smart lists according to each client and by objectives. 🗸 Continuous creation of new strategies to improve the profitability of campaigns. ▪️ Client management and communication. 🗸 Regular communication with clients: daily, weekly or monthly. 🗸 Preparation of weekly / monthly reports with supermetrics and Google Data Studio. Show less

PPC Account Manager

• Jan 2017 - Dec 2017

Human level is one of the most recognized SEO companies in Spain. Founded by Fernando Maciá. My task was running the agency's PPC department, ▪️ Clients objectives and KPIs definition. 🗸 Previous study of client and competition 🗸 Market benchmark and keyword research 🗸 Budget projections and strategic planning 🗸 Drafting of proposals for new clients and development of the strategy. ▪️ Advertisement strategy development. 🗸 Account creation, structure, management and optimization of PPC campaigns: Google Adwords, Shopping, GDN, Facebook Ads, Bing Ads, Youtube. 🗸 Copywritting 🗸A/B testing ▪️ Campaigns results analysis and reporting. 🗸 Evaluation, monitoring and measurement of KPIs. 🗸 Weekly/monthly reporting. ▪️ Client management and communication. 🗸 Regular communication with clients: daily, weekly or monthly. Show less

Online Marketing Specialist

• Sep 2014 - Jan 2017

- SEM Junior - Facebook Ads - Content creation - Market Analysis - Clients relationship - SEM Junior - Facebook Ads - Content creation - Market Analysis - Clients relationship

Online Marketing Specialist

• Feb 2014 - Sep 2014

- Link Building - Social Media Management - Market Analysis - Web and blog content creation - Clients and suppliers relationship - Fashion Bloggers collaborations - Link Building - Social Media Management - Market Analysis - Web and blog content creation - Clients and suppliers relationship - Fashion Bloggers collaborations

Entrepreneur

• Oct 2013 - Feb 2014

.Online marketing - Social Media management - Content creation and development - Web page administration .Online marketing - Social Media management - Content creation and development - Web page administration

Marketing Coordinator

• Jan 2012 - May 2013

Market research - Gathering, processing and analyzing information in order to complete the strategic plan of the company. · Competitive Analysis · Social Networks - Update and content creation. - Creation of marketing activities associated with Web 2.0. . Marketing Action Plan (strategic planning) - Contact with suppliers and customer tracking. - Monitoring of products and apps in the market. - Event organization and management - Development of Bussiness Case: plans and sales budgets. - Logistics and distribution management. - E-Mail Marketing and Online Marketing. · Promotion and advertising Show less

Administrative Assistant

• Sep 2009 - May 2010

Patients personal attention · Receiving calls · Clinical physiotherapists appointments organization · Learning Clinic computer system · Learning payment methods Patients personal attention · Receiving calls · Clinical physiotherapists appointments organization · Learning Clinic computer system · Learning payment methods

Event Planner

• Nov 2008 - May 2009

Voluntary internship . Scheduling events (exhibitions, plays, monologues, theater festivals and shortfilm festival). Mission: - Organization of the Seventh International Short Film Festival Radio City. - Administrative tasks Voluntary internship . Scheduling events (exhibitions, plays, monologues, theater festivals and shortfilm festival). Mission: - Organization of the Seventh International Short Film Festival Radio City. - Administrative tasks