Ayse Burcu Aytekin

Data Analyst at Medialyzer
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Toronto Area, Canada, CA
Languages
  • English Professional working proficiency
  • French Full professional proficiency
  • Turkish Native or bilingual proficiency

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Svetlana Ratnikova

The enthusiasm that Ayse Burcu brings with her is contagious. She is pleasant, energetic and gives her 100% to whatever she is tasked with. She would make a great addition to any team! It is a privilege being her mentor.

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Credentials

  • Anaplan Certified Model Builder
    Anaplan
    Oct, 2022
    - Nov, 2024
  • Anaplan Model Building Level 1
    Anaplan
    Aug, 2022
    - Nov, 2024
  • The Anaplan Way
    Anaplan
    Aug, 2022
    - Nov, 2024
  • CRM Certification
    Salesforce
    Mar, 2021
    - Nov, 2024
  • Microsoft Excel 2019 Introduction
    Pearson
    Nov, 2020
    - Nov, 2024
  • Ethical Conduct of Research Ethics
    Government of Canada
    Sep, 2020
    - Nov, 2024
  • Social Media Marketing Certification Course Certificate
    HubSpot Academy
    Jan, 2021
    - Nov, 2024
  • Google Ads Search Certification
    Google Digital Academy (Skillshop)
    Apr, 2021
    - Nov, 2024
  • Google Analytics Individual Qualification
    Google Digital Academy (Skillshop)
    Apr, 2021
    - Nov, 2024

Experience

  • Medialyzer
    • Türkiye
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Data Analyst
      • Nov 2020 - Present

      Analyzing data and interpreting the results in order to measure performance of the TV ads; helping companies to develop marketing performances. Designing Anaplan models, UX pages and interactive dashboards. Configuring and maintaining Anaplan lists, modules, dashboards and actions. Analyzing data and interpreting the results in order to measure performance of the TV ads; helping companies to develop marketing performances. Designing Anaplan models, UX pages and interactive dashboards. Configuring and maintaining Anaplan lists, modules, dashboards and actions.

  • Freelance
    • Data Analyst / Digital Marketing Consultant
      • Jan 2016 - Apr 2023

      • Preparing reports by analyzing Google Analytics and Google ads data • Analyzing marketing research survey results by preparing graphs and charts on Excel • Helping to develop marketing campaign strategies • Preparing reports by analyzing Google Analytics and Google ads data • Analyzing marketing research survey results by preparing graphs and charts on Excel • Helping to develop marketing campaign strategies

  • RTG Group Inc.
    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • Social Impact Challenge (SIC) Team Member
      • Jul 2021 - Sep 2021

      Working as a team member of the Social Impact Challenge (SIC) Program launched by RTG Group. SIC is a program based on 17 Sustainable Development Goals which adds value and impacts both culture and retention rate of the corporations. Working as a team member of the Social Impact Challenge (SIC) Program launched by RTG Group. SIC is a program based on 17 Sustainable Development Goals which adds value and impacts both culture and retention rate of the corporations.

  • IWB Immigrant Women in Business
    • Canada
    • Non-profit Organizations
    • 1 - 100 Employee
    • Marketing Communications Voluenteer
      • Jun 2021 - Sep 2021

      • Managing social media accounts (LinkedIn and Facebook) • Creating contents to advertise the non-profit organization and its events on social media platforms • Managing social media accounts (LinkedIn and Facebook) • Creating contents to advertise the non-profit organization and its events on social media platforms

  • BKR International
    • United States
    • Accounting
    • 1 - 100 Employee
    • Auditor
      • May 2004 - Oct 2007

      Worked as an auditor at BKR International which is a multinational financial audit company operates in 80 countries over 500 offices. • Assigned to many audit engagements for various leading companies in different sectors. • Took active role in the preparation of financial statements in accordance with International Financial Reporting Standards (IFRS). • Supported specific foreign client to understand the income difference between IFRS and GAAP, raising the comparability and transparency of investment for potential overseas investors. • Provided feedback/input to audit planning. • Created client financial statements and audit reports. Show less

Education

  • Humber College
    Postgraduate Degree, Marketing/Marketing Management, General
    2020 - 2021
  • Galatasaray Üniversitesi
    Master's degree, MBA
  • Galatasaray Üniversitesi
    Bachelor of Arts - BA, Economics

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