Content Manager

• Jan 2022 - Present

Copywriter

• Jul 2021 - Jan 2022

Content Writer

• Dec 2020 - Jun 2021

Creating SEO focused copy that put the user first via headings, subheadings and short paragraphs. Optimising on-page content through keyword research using tools such as SEMRush and Google Ads. Writing optimised meta titles and descriptions to entice target users onto a page which include adding keywords, USPs and CTAs. Reviewed the lengths of titles and descriptions on SERP snippet generator tools such as SISTRIX and Seobility.

Web Content Writer

• May 2021 - Jul 2021

Created content for the company's website to help clients learn more about boosting their business growth as well as obtaining financial advice. Managed WordPress to upload content, configure plugins such as Yeost SEO, create new pages and fix website issues such as the contact page form. Utilised campaigns on Facebook to increase the reach of posts and brand awareness. Used graphic design platform Photopea to create posters for social media posts. Created content for the company's website to help clients learn more about boosting their business growth as well as obtaining financial advice. Managed WordPress to upload content, configure plugins such as Yeost SEO, create new pages and fix website issues such as the contact page form. Utilised campaigns on Facebook to increase the reach of posts and brand awareness. Used graphic design platform Photopea to create posters for social media posts.

Bar and Promotions Staff

• Oct 2019 - Jun 2020

Trained in promotional duties, drinks preparation and service, till operation, cash handling and customer service, stock rotation, stocking and product knowledge. Used various methods to promote events such as handing out flyers, engaging with students, putting posters up, and carrying out market research as required. Increased ticket sales through these methods. Gained praise from management for excellent, efficient customer service and teamworking skills while operating Box Office, cleaning the bar and replenishing stock. Show less

Marketing Assistant

• Jul 2018 - Sep 2019

Responsible for a wide range of duties, mainly involving integrated marketing in a B2B company. This included digital marketing, content marketing and direct marketing. Achieved page 1 Google rankings using SEO to promote blog posts, case studies and events. Used a bespoke CMS on Wordpress to create and publish blogs, case studies and events. Managed multiple social media channels such as Google, Twitter and LinkedIn. Increased inquiries by 50% regarding services offered and events available by leading digital marketing campaigns on Twitter, LinkedIn and Facebook via Hootsuite and Buffer. Innovated and led a successful strategy across social, paid and organic channels that generated leads and sales of offices to rent, resulting in an occupancy rate of 99% from 80% in 6 months. Increased followers and engagement on various social media channels through marketing campaigns. Created monthly reports to report to senior staff about online activities, highlighting the increased statistics and improvements to make. Gained experience in website development and coding, event management, public relations and client relationship management. Identified and captured potential clients through lead generation websites. Developed communication skills in a B2B company, showing professionalism and tact when dealing with clients and colleagues. Show less

Hospitality

• Aug 2016 - Jul 2018

Trained in customer service, product knowledge, food and drinks preparation, till operation and stock rotation. Worked in extremely fast-paced and large-scale VIP and non-VIP events, having tight time pressures and had to adjust priorities constantly to provide an efficient service. Praised by the manager for customer service skills and friendly, yet professional, manner. Trusted with handling cash and card payments. Trained in customer service, product knowledge, food and drinks preparation, till operation and stock rotation. Worked in extremely fast-paced and large-scale VIP and non-VIP events, having tight time pressures and had to adjust priorities constantly to provide an efficient service. Praised by the manager for customer service skills and friendly, yet professional, manner. Trusted with handling cash and card payments.

Vice President of Asian Society

• May 2017 - May 2018

Created and maintained different social media channels, such as Facebook and Twitter to promote various events and announcements. Also promoted events via the student union to maximise awareness of events. Analysed the popularity of a post and used similar factors when promoting events we had. For example, seeing that students engaged with posters and pictures more than written posts. Coordinated and delegated tasks to other executive members for charity and fundraising events whilst still giving support. Show less

Blog Writer

• Feb 2017 - Feb 2018

One of the writers for the Literature, Film and Theatre Studies department blog. Used strong writing and editing skills to create content to engage student’s and increase their awareness of procrastination through creative techniques. Also created posts about my passion for my degree to target students at the University of Essex to promote services the university provides.

Digital Marketing Insight Experience

• Jul 2017 - Jul 2017

One week experience in the company from 3rd - 7th July 2017. Optimised client’s online presence using PPC and SEO by analysing previous marketing reports and strategising a plan to improve the client’s sales figures. Used strong writing skills to write daily blog posts about the company, promoting their strong values and fun working environment. Interviewed staff about their job role whilst gaining knowledge of the digital marketing sector from industry experts. Acquired Google Analytics training to see how trends and data on a company’s website can be analysed and recorded to help a business improve their online presence. Gained an introduction to digital marketing, SEO and PPC. Discussed with staff about developing their own website to improve user interaction. Vocalised opinions and thoughts on the creative layout of each webpage. Engaged in meetings with Footprint Digital’s clients who needed help in optimising their online presence, paying attention to their business objectives and ethics. Show less

Business Development Team

• Sep 2016 - Oct 2016

• Attended weekly meetings to give feedback and discuss tasks to be completed the following week. • Liaised with the digital marketing team leader on how to develop and improve the company’s online presence. Discussed and prepared a social media strategy to create profiles across all social media platforms, such as Google+, Instagram and Pinterest. • Attended weekly meetings to give feedback and discuss tasks to be completed the following week. • Liaised with the digital marketing team leader on how to develop and improve the company’s online presence. Discussed and prepared a social media strategy to create profiles across all social media platforms, such as Google+, Instagram and Pinterest.