AVP - Digital Marketing & Communication

• Apr 2021 - Present

AVP - Digital Marketing & Communication

• Apr 2021 - Present

Senior Manager - Digital Marketing

• Sep 2019 - Mar 2021

Few Achievements to list:• Ensured that the lead count and traffic remained constant even during the COVID crisis• Successfully identified and targeted regional websites & PR channels to increase the traffic & lead count from particular regions• Created an in-house PR channel to bring down the marketing cost by 80% and create a source of revenue to support the overall marketing cost.• Strategized and built multiple in-house assets to support the overall marketing.• Successfully proposed and executed 4 research projects to increase the overall revenue of the organization• Successfully created and managed various industry teams• Improved the Email Marketing database along with the improvement in email campaign open rates by 35% and CTR by 9%• Successfully planned & implemented the strategy to boost leads (Organic & Paid) through targeted audience• Conducting various knowledge sharing meeting/presentation program• Awarded with Employee of the year 2019

Manager - Digital Marketing

• Sep 2017 - Aug 2019

Few Achievements to list:• Increased the lead count by 550% within first 6 months• Improved the overall traffic of website through referral and social medium by 200%• Increased the direct sales and direct purchase• Structured the complete website to ensure it meets all SEO standards• Develop On-page strategies & providing structured plan document for implementation to improve UI/UX

Assistant Manager - Digital Marketing

• Apr 2016 - Jul 2017

• Increased the lead count by 200% within first 6 months• Improved the overall traffic of website through referral and social medium by 130%• Improved the Email Marketing database along with the improvement in email campaign open rates by 16% and CTR by 2%• Handling a team of 20 people, providing training and task allotments• Successfully planned & implemented the strategy to boost leads (Organic & Paid) through targeted audience• Develop Onpage strategies & providing structured plan document for implementation to improve UI/UX• Conducting various knowledge sharing meeting/presentation program

Web Marketing Analyst

• Nov 2014 - Mar 2016

• Onsite/offsite web promotion for individual reports, articles, report briefs, company website and group website to increase the web traffic and maximize conversions using applied and advanced web promotion techniques• Finalize the website content/links• Lead generation using different techniques• To creatively and inexpensively find ways to increase market share and grow online web traffic• Orchestrated development of promotion specific content required for press releases/blogs/business specific directories• Increase web exposure (and sales) globally in a relatively short period of time for all reports being published by using proven search engine optimization and search engine marketing techniques• Perform keyword research, optimization, and submission of company web properties to all major search engines• Identify appropriate categories in various web directories for submission of company web properties, scripted listings, an performed submissions and follow up when necessary• Monitor rankings and traffic, generate reports when necessary, and continually work to improve results• SEO Management, Internet Marketing, Web 2.0/3.0 Marketing, Blog Marketing, Social Media Marketing, Article Marketing, Press Releases• Managed all web promotions• Help in implementing mod rewrite, popular link building, site map indexing

SEO Executive

• Feb 2013 - Nov 2014

• Research, analyze, and apply emerging web technologies, social media communication tools, and internet marketing best-practices to customize an internet strategy to increase product awareness.• Managing bloggers both onsite and remotely for anything health related.• Managing social media campaigns and day-to-day activities. Duties include writing editorial, community-outreach efforts, promotions, etc.• Product branding and secure SERP.• Monitoring trends in social media tools and trends &Social Media Strategy• Interact with copywriter and web service manager to optimize copy and landing pages for Search Engine Marketing.• Video and info-graph promotion.• Managing all social media properties and creating interaction with the public to increase popularity of ConsumerHealthDigest.com• Competitive Analysis• Generating traffic and leads for clients through search engines, email and social media platforms.Tools Used:• Google Ad-words• Google Analytics• Google Trends• Google Webmaster• SEM Rush• cognitiveSEO• Raven Tools