Experience

Johannes Leonardo

• United States
• Advertising Services
• 100 - 200 Employee

• Strategy Director

  • Sep 2023 - 4 months

  New York, New York, United States



Droga5

• United States
• Advertising Services
• 400 - 500 Employee

• Strategy Director

  • Jul 2021 - Aug 2023

  New York, New York, United States • Drove strategic thinking for Facebook’s shift to their new Meta brand, including their first metaverse campaign (Amani) and yet-to-be-launched brand purpose work • Initiated and sold incremental projects for Essentia Water, including value research to combat recessionary pressure • Led all strategic development for Essentia Water, including the 2023 campaign and development of the brand’s first-ever brand mnemonic



McCann New York

• United States
• Advertising Services
• 300 - 400 Employee

• Strategy Director

  • May 2017 - Jul 2021

  • Oversaw strategic development for Lysol US comms in 2020 • Led strategy for the 2019 Grand Prix for Good winner at Cannes Lions: “Generation Lockdown” from March for Our Lives • Drove strategy for the Verizon Fios account: brand positioning, comms strategy, pricing innovation, and new product positioning resulting in best business results in years • Heavily involved in research and development of new pricing approaches and other Verizon innovations • Led various projects for… Show more • Oversaw strategic development for Lysol US comms in 2020 • Led strategy for the 2019 Grand Prix for Good winner at Cannes Lions: “Generation Lockdown” from March for Our Lives • Drove strategy for the Verizon Fios account: brand positioning, comms strategy, pricing innovation, and new product positioning resulting in best business results in years • Heavily involved in research and development of new pricing approaches and other Verizon innovations • Led various projects for Mastercard ranging from partnership initiatives to internal employee experience strategy • Developed strategy for new business efforts and pro bono initiatives including a global 2018 campaign for UNICEF

• Senior Strategist

  • May 2015 - May 2017



Red Peak

• Taiwan
• Design Services
• 1 - 100 Employee

• Senior Strategist

  • Jun 2014 - May 2015

  • Developed the global agency pitch brief used by Acer in their search for their next global AOR, while also consulting on agency selection • Led strategic development for Carnegie Hall’s 125th anniversary season • Authored agency think pieces featured in PSFK and Ad Age



McCann Worldgroup

• Advertising Services
• 700 & Above Employee

• Senior Strategist

  • Jun 2010 - Jun 2014

  • Served a lead role in the Army’s FY15 Annual Marketing Plan, including: business brief & client workshop development, program messaging guidance, and program development with agency partners • Played a key role the strategic development of the winning pitch for the US Postal Service, followed by day-to-day strategic work upon winning • Assisted with winning pitches for Lockheed Martin, Joe’s Crab Shack, and the American Frozen Food Institute • Awarded twice by McCann; in 2011 for… Show more • Served a lead role in the Army’s FY15 Annual Marketing Plan, including: business brief & client workshop development, program messaging guidance, and program development with agency partners • Played a key role the strategic development of the winning pitch for the US Postal Service, followed by day-to-day strategic work upon winning • Assisted with winning pitches for Lockheed Martin, Joe’s Crab Shack, and the American Frozen Food Institute • Awarded twice by McCann; in 2011 for "Outstanding Individual Performance" and again in 2014 as the agency’s “Star of the Month” • Challenged briefing process for Nikon’s creative campaigns, leading to the development of a larger brand portfolio strategy • Led winning team on mock internal agency pitch for Burger King Show less



StrawberryFrog

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Social & Digital Strategist

  • Oct 2009 - Jun 2010

  • Led social strategy & management for Stacy's Pita Chips and Propel Water, resulting in a 353% lift in engagement for Stacy's and a 470% lift for Propel • Completed competitive analysis & strategic recos in automotive, insurance, coffee, soft drink, mobile app markets and more • Played key role in development of the agency's "Pampers 2015" presentation about the future of the brand



Gamer 2.0

• Publisher & CMO

  • Aug 2007 - Mar 2010

• Managing Editor

  • Oct 2001 - Jul 2007



Micromarketing by Greg Verdino

• Research Assistant

  • Oct 2009 - Dec 2009

  • Discovered and researched relevant case studies for the book Micromarketing by Greg Verdino



Betterfly (Acquired)

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• Marketing Consultant

  • Aug 2009 - Nov 2009



Conversation

• Advertising Services
• 1 - 100 Employee

• Intern, Business Development and Marketing Strategy

  • Aug 2009 - Nov 2009



Flying Point Digital - Acquired by Stella Rising

• United States
• Advertising Services
• 1 - 100 Employee

• Media Coordinator

  • Aug 2007 - Jun 2009



Netscape

• United States
• Software Development
• 1 - 100 Employee

• Netscape Scout

  • Mar 2007 - Jan 2009



TasteSpace

• Marketing Intern

  • Jul 2007 - Aug 2007