Anh Braddock, MBA
Senior Director of Web & Digital Marketing at Columbia College- Claim this Profile
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Vietnamese Native or bilingual proficiency
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English Full professional proficiency
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Bio
Angela Dahman
I absolutely loved working with Anh at Mizzou. She brings a positive attitude and enthusiasm to work every day, which energizes those who are lucky enough to work with her. Among her many talents, Anh is great at analyzing large amounts of data and distilling that information into easy-to-read reports. Anh's marketing expertise complimented my communications background; I learned a lot from her, and would love to work with her again in the future!
Mark Boyd
While working in the Division of Student Affairs, Anh mentored me in all things digital content and account management. She is an expert in the digital marketing industry with a passion for student development and marketing strategy. She strives to meet her clients' goals, apply essential problem-solving techniques and grow as a digital marketing professional.
Angela Dahman
I absolutely loved working with Anh at Mizzou. She brings a positive attitude and enthusiasm to work every day, which energizes those who are lucky enough to work with her. Among her many talents, Anh is great at analyzing large amounts of data and distilling that information into easy-to-read reports. Anh's marketing expertise complimented my communications background; I learned a lot from her, and would love to work with her again in the future!
Mark Boyd
While working in the Division of Student Affairs, Anh mentored me in all things digital content and account management. She is an expert in the digital marketing industry with a passion for student development and marketing strategy. She strives to meet her clients' goals, apply essential problem-solving techniques and grow as a digital marketing professional.
Angela Dahman
I absolutely loved working with Anh at Mizzou. She brings a positive attitude and enthusiasm to work every day, which energizes those who are lucky enough to work with her. Among her many talents, Anh is great at analyzing large amounts of data and distilling that information into easy-to-read reports. Anh's marketing expertise complimented my communications background; I learned a lot from her, and would love to work with her again in the future!
Mark Boyd
While working in the Division of Student Affairs, Anh mentored me in all things digital content and account management. She is an expert in the digital marketing industry with a passion for student development and marketing strategy. She strives to meet her clients' goals, apply essential problem-solving techniques and grow as a digital marketing professional.
Angela Dahman
I absolutely loved working with Anh at Mizzou. She brings a positive attitude and enthusiasm to work every day, which energizes those who are lucky enough to work with her. Among her many talents, Anh is great at analyzing large amounts of data and distilling that information into easy-to-read reports. Anh's marketing expertise complimented my communications background; I learned a lot from her, and would love to work with her again in the future!
Mark Boyd
While working in the Division of Student Affairs, Anh mentored me in all things digital content and account management. She is an expert in the digital marketing industry with a passion for student development and marketing strategy. She strives to meet her clients' goals, apply essential problem-solving techniques and grow as a digital marketing professional.
Credentials
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Google Ads Measurement Certification
GoogleDec, 2019- Oct, 2024 -
Google Ads Search Cetification
GoogleDec, 2019- Oct, 2024 -
Google Analytics Individual Qualification
GoogleDec, 2019- Oct, 2024 -
Shopping Ads Certification
GoogleDec, 2019- Oct, 2024 -
4C Digital & Social Foundations
4C InsightsAug, 2016- Oct, 2024 -
DoubleClick Bid Manager
GoogleAug, 2016- Oct, 2024 -
Trading Academy - Programmatic Certification
The Trade Desk, Inc.
Experience
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Columbia College
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United States
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Higher Education
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700 & Above Employee
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Senior Director of Web & Digital Marketing
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Mar 2023 - Present
- Successfully lead several nationwide searches for partners to conduct a Brand Study; a new Content Management System; and an Agency of Record.- Act as the main liaison with those partners to manage each project and ensure they all meet the set deadlines and goals.- Provide directions collaborate with the Agency of Record to set digital strategy for the college.- Collaborate with various internal teams and the Content Management System to implement and migrate content for a new website.- Analyze various internal and external data pools to determine the best markets and tactics for recruitment and marketing strategy for the college. Show less
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Director of Web and Digital Marketing
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Nov 2020 - Mar 2023
- Manage and set strategies for the college’s digital marketing effort across channels (search, social, display, native, video, DOOH), with annual budget ranging from $3-5 millions.- Provide directions and strategies on effective marketing opportunities for the college's 40+ locations nationwide.- Direct processes and build plans for shaping website content, structure and design to leverage the college’s Content Management System to drive enrollments.- Work closely with content marketing team to incorporate key messages within website to improve the college’s website rankings on search engines.- Set protocol, process and reporting requirements for Web & SEO initiatives.- Supervises a staff of four to shape website content, optimize SEO strategies, streamline end user experience, manage and measure the implementation of digital marketing strategies. Show less
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FoodCorps
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United States
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Non-profit Organizations
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200 - 300 Employee
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Digital Marketing Consultant
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Aug 2022 - Present
- Strategize, manage, and execute digital advertising campaigns on various platforms including Meta, Google, LinkedIn, and TikTok. - Optimize audience targeting and ad placement through rigorous A/B testing, resulting in the largest application pool for FoodCorps, underscoring the impact of digital marketing efforts on organizational growth and mission. - Provide strategic advice on landing page testing, enabling FoodCorps to enhance user experience and increase conversion rates. This optimization contributed to a more seamless and user-friendly online journey for our audience. Show less
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University of Missouri-Columbia
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United States
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Higher Education
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700 & Above Employee
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Marketing Manager
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Feb 2020 - Nov 2020
- Elevated brand image for Campus Dining Services and four UM system bookstores with effective digital marketing campaigns via social media and search strategies.- Executed search strategy and achieved 100% increase in ROAS on Google Ads for The Mizzou Store for the second year.- Increased social media engagement rate by 150% for Campus Dining Services and elevated the brand within Mizzou through a series of highly engaging Live Cooking Shows.- Implemented a new project management system for the team and trained team members on how to efficiently utilize the system.- Managed 30+ marketing projects monthly for various departments within the division, such as four UM system bookstores, Campus Dining Services and Mizzou Botanic Gardens.- Worked closely with multiple departmental leadership to achieve various organizational goals.- Supervised and managed work efficiency for a team of five FTE by identifying resources required to meet project goals and objectives with realistic timelines and checkpoints.- Adjust job assignments and schedules to keep pace with dynamic business needs, factoring in processes, employee knowledge, and demands. Show less
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Digital Marketing Strategist
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May 2018 - Jan 2020
- Managed 50+ projects monthly for Residential Life, Dean of Students, Fraternity and Sorority Life, and UM Stores under constant pressure of simultaneous project milestones and deliverable deadlines.- Leveraged digital marketing strategies to generate sales and increase brand awareness for various departments.- Completely revamped the search strategy and achieved 2,220% ROAS on Google Ads for The Mizzou Store on the first year.- Increased the number of returning students who sign contracts to live with Residential Life after freshman year and filled the capacity of all residence halls.- Increased the number of applications for Fraternity and Sorority Life and assisted in exceeding the members goal for the year.- Developed engaging content for various departmental social media accounts through regular analysis of trends and competitors.- Optimized web content with emphasis on SEO strategies and end-user experience through various website audit for Fraternity and Sorority Life, Residential Life, Health & Well-being departments.- Managed and trained a team of 5-10 (both full time and student employees) about digital marketing strategies and social media management. Show less
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Coegi
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United States
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Advertising Services
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1 - 100 Employee
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Social/Programmatic Specialist
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Aug 2016 - May 2018
- Monitored and optimized the performance of 100+ campaigns across all social platforms, Google Ads, The Trade Desk and other programmatic platforms, each campaign ranged from $5,000 to $50,000. Clients portfolio included: Body Armor Sports Drink, Say Insurance, Caterpillar Inc., HSHS Medical Group, Wienerschnitzel, Central Bank of Missouri, University of Missouri, Ryerson University, etc… - Leveraged tracking data and consumer segmentation on platforms or via third party vendor such as Live Ramp to deliver relevant ad experience to the right audiences and optimized for campaign goals. - Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans. - Created a manual on how to set up and manage campaigns on Facebook Ads Manager and led company-wide training on the platform. - Trained and mentored 3-5 new personnel hired to fulfill various roles. Show less
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KOMU 8 & Mid-Missouri CW
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United States
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Broadcast Media Production and Distribution
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100 - 200 Employee
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Digital Marketing Specialist
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Nov 2014 - Jul 2016
- Designed layout and prepared finished art on the main webpage and KOMU Facebook, using Adobe Flash, Photoshop, Illustration, exhibits and displays, instructional materials, media presentation, etc. - Consulted with clients and other account executives on the planning, illustration, printing and viewing of arts layouts for marketing campaigns. - Assisted in the preparation of individual material and project operating budgets. - Managed the sales inventory system for the department. - Designed art productions and manage Facebook contests for clients on the station's social media. Show less
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True Media
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United States
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Advertising Services
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100 - 200 Employee
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Media Buying/Planning Intern
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Aug 2013 - Dec 2013
- Assist media buyers and media planners in executing and implementing media strategies for various clients. - Research and deliver basic analysis on appropriate media vehicles for different clients. - Assist media buyers and media planners in executing and implementing media strategies for various clients. - Research and deliver basic analysis on appropriate media vehicles for different clients.
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Arch Events Inc.
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Greater St. Louis Area
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Campaign Manager
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Jun 2012 - Dec 2012
- Interview and train three to four new hires with marketing systems, making sure they meet their goals, and lead them toward a successful campaign and future leaders. - Manage several campaigns on high-end products from set up to tear down and everything in between. - Promote various high-end products to customers through face-to-face, direct marketing methods. - Work with other associates toward a successful marketing campaign for each products by raising brand awareness and creating word of mouth. Show less
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Education
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Columbia College
Bachelor of Science, Marketing and International Business -
Columbia College
Master of Business Administration (MBA), 4.0
Community
