Experience

Coldwell Banker Island Properties

• United States
• Real Estate
• 100 - 200 Employee

• Marketing Director

  • Jan 2022 - Present

• Sr. Marketing Manager

  • Sep 2021 - Jan 2022

  Hawaii, United States

• Digital Marketing Manager

  • Dec 2020 - Sep 2021

  Hawaii, United States



Enigma Media

• Advertising Services

• Co-founder, Digital Media & Content Strategist

  • Aug 2015 - Oct 2021

  Santa Cruz, Bolivia • Effectively perform a wide array of digital media and marketing services for clients, including digital marketing strategy, brand management and design, content marketing strategy and creation, social media management, and design services • Develop monthly marketing campaigns and content calendars for clients across multiple industries, including restaurants, retail, real estate, travel & hospitality • Align marketing strategies and creative content with specific and measurable sales… Show more • Effectively perform a wide array of digital media and marketing services for clients, including digital marketing strategy, brand management and design, content marketing strategy and creation, social media management, and design services • Develop monthly marketing campaigns and content calendars for clients across multiple industries, including restaurants, retail, real estate, travel & hospitality • Align marketing strategies and creative content with specific and measurable sales goals, determine and monitor appropriate campaign KPIs • Execute paid media campaigns, manage multiple client marketing budgets simultaneously, track ROI for specific client campaigns • Provide monthly ad reporting, deliver reports, analysis and insights to help teams optimize social media and digital marketing initiatives • Day-to-day management of client accounts and social media content creation • Communicate client needs with team of designers and content creators, edit content for extreme attention to detail and provide exceptional customer service on every project/campaign Show less



C&C Lencería

• Bolivia
• Retail
• 1 - 100 Employee

• Marketing Coordinator & Social Media Manager

  • Nov 2016 - Aug 2020

  Santa Cruz de la Sierra, Bolivia • Managed the day-to-day operations of the brand's social media accounts, interacting with customers, promoting sales, and monitoring campaign strategy with a focus on driving brand awareness • Created, designed and published all social media content for the brand’s primary acquisition and sales channels Facebook and Instagram • Launched the company's virtual store on Facebook in April 2020 which increased sales by 215% during the 15-week, total city closure due to COVID-19 • Tracked… Show more • Managed the day-to-day operations of the brand's social media accounts, interacting with customers, promoting sales, and monitoring campaign strategy with a focus on driving brand awareness • Created, designed and published all social media content for the brand’s primary acquisition and sales channels Facebook and Instagram • Launched the company's virtual store on Facebook in April 2020 which increased sales by 215% during the 15-week, total city closure due to COVID-19 • Tracked engagement and other relevant KPIs to determine campaign successes and analyze weak sales points, generated monthly stat reports • Developed online retargeting campaigns to engage existing and loyal customers • Created monthly social media content calendars and met deadlines for every campaign, published average of 60 unique monthly posts to socials • Designed all print newspaper ads for yearly sales campaigns, converted digital graphic campaign materials into functioning window displays for the company's storefronts at two locations Show less



The Bohemian Diaries

• Online Media

• Content Creator, Blogger-In-Chief

  • Sep 2012 - Jun 2020

  Creator of the award-winning travel blog The Bohemian Diaries, featuring stories, videos, photography and in-depth travel guides from South America and around the world.



Express Writers

• United States
• Advertising Services
• 1 - 100 Employee

• Editor

  • Jul 2015 - 2015

  • Remotely collaborated with a team of 60+ writers to meet deadlines and submit clean copy for client projects. • Provided SEO-focused guidance to optimize blogs, websites and articles for company clients. • Optimized blog posts by writing and editing strong meta descriptions and titles, determining acceptable keyword density rates, implementing keywords within articles, etc. • Edited all content for grammar and structure adhering to AP and company style guidelines.



Rustic Pathways

• United States
• Education Management
• 1 - 100 Employee

• Photographer, Program Guide

  • Jun 2012 - Aug 2012

  San Jose, Costa Rica • Co-led student travel and study abroad programs in Costa Rica for international teens ages 12-18. • Submitted 1,200 photographs weekly from each program to the director of photography for the purpose of promotional marketing materials. • Empowered students to engage in adventurous activities and challenge themselves mentally and physically in a new and culturally diverse environment. • Managed daily program logistics, budgets and student allowances. • Enforced company rules of… Show more • Co-led student travel and study abroad programs in Costa Rica for international teens ages 12-18. • Submitted 1,200 photographs weekly from each program to the director of photography for the purpose of promotional marketing materials. • Empowered students to engage in adventurous activities and challenge themselves mentally and physically in a new and culturally diverse environment. • Managed daily program logistics, budgets and student allowances. • Enforced company rules of behavior and safety, performed basic first aid. Show less



The Molokai Dispatch

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Managing Editor

  • May 2011 - Jan 2012

  Molokai, Hawaii Managed a team of reporters, photographers and graphic artists to produce a 10-18 page weekly newspaper. Attended and reported community meetings, events and breaking news for print and online editions of the Dispatch. Provided art direction and photo editing for layout of newspaper.

• Copy Editor, Graphic Designer/Paginator

  • Jul 2010 - Jun 2011

  Molokai, Hawaii



University of Minnesota

• United States
• Higher Education
• 700 & Above Employee

• Communications Coordinator

  • Jan 2008 - Sep 2010

  Created and maintained over 100 web pages on public website and departmental Intranet with 20,000 monthly views. I designed and authored a monthly four-page newsletter contributing all articles and photography. Responsible for editing and fact checking all published communication material and collaborated with University of Minnesota executives to produce content for website, newsletter articles and official University notices.



St. Paul Pioneer Press

• United States
• Book and Periodical Publishing
• 100 - 200 Employee

• Photographer Intern

  • Sep 2009 - Jan 2010

  I collaborated with editors and photographers to cover over 100 news and sporting events in the Twin Cities and metro area. I photographed local news, features, portraits, professional sporting events and concerts contributing photos to the Associated Press. I used intuition and photojournalism skills to produce quality prints under high stress situations.



The Minnesota Daily (MN Daily)

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Photographer

  • Jan 2009 - Jul 2009

  Photographed Big Ten athletics, portraits, news events, and in-depth photojournalism stories. I enhanced online multimedia content with audio slideshows of photos and video packages.