Experience

England & Wales Cricket Board (ECB)

• United Kingdom
• Spectator Sports
• 300 - 400 Employee

• Senior Marketing Manager

  • Oct 2022 - Present

  I lead a team to develop the marketing strategies and plan to support both domestic and recreational cricket. On the professional side, I’m responsible for brand, marketing and ticket sales across men’s and women’s competitions. I lead the marketing, creative and media strategies that support the 19 First Class Counties to acquire and retain attendance each season. On the recreational side I drive the ECB’s Participation & Growth marketing strategy, driving people to play, volunteer and engage in cricket. Show less



BT Group

• United Kingdom
• Telecommunications
• 700 & Above Employee

• Senior Marketing Manager - BT Sport Residential and Commercial

  • Dec 2021 - Oct 2022

  Worked across both commercial and residential markets. Responsible for both Brand and Demand Generation activity with a combined budget of £6m annual production and media spend. - Launched The Ashes: Resulting in an incremental £7.5m in revenue by driving record-breaking weekly sales of BT Sport Monthly Pass.- Demand generation: Delivered sales performance +26% ahead of target - Fury vs Whyte: Leading the marketing activity for the biggest all British heavyweight title clash in 29 years Show less

• Senior Marketing Manager - BT Sport

  • Jun 2020 - Dec 2021

  I I led the BT Sport commercial marketing strategy, managing an agile squad of design, creative, digital, and strategic resource to deliver compelling, customer insight-driven marketing campaigns. This included full production and media budget ownership of £1.8 million for both brand and demand generation to deliver £90m profit annually to the business. - Led the COVID-19 recovery programme: To help our pub and club customers survive, driving a +35 improvement in customer NPS, leading to pre-COVID-19 profit recovery by October 2021 and +£12 incremental profit back to the business by March 2022. - Launched an industry-first digital support scheme: To help customers navigate an ever-changing online landscape and drive more customers through their doors, helping reduce churn by 75% whilst also increasing ARPU by £1m per year.- Took a pub team to Wembley: Drove a record 1,500 team entries for the BT Sport Pub Cup, giving local pub teams the opportunity to play at Premier League facilities and Wembley Stadium.EE PhoneSmart: As a side project, I led the creation of the award winning PhoneSmart Licence, the world's first phone licence for young children driving closeness to the EE brand. Show less

• Senior Marketing Manager - New Opportunities

  • Jul 2019 - Jun 2020

  Responsible for driving new opportunities for BT Consumer’s volume growth – be that new markets, new audiences, new products or distribution channels. This involved identifying opportunities, securing business buy in, developing the plans and bringing them to market.

• Senior Customer Marketing Manager - Mobile

  • Jul 2018 - Jul 2019

  Responsible for the end to end communications for BT Mobile's 800k SIM Only and Family SIM base. This involved everything from on-boarding new customers, upselling them to a higher value plan, re-contracting them and ensuring they are getting the maximum value out of their service. My main goal was to reduce customer churn through driving re-contracts in high risk cohorts and I was held accountable for customers leaving Mobile. I defined the marketing retention strategy and worked closely with Sales channels, Product and Commercial to ensure that we delivered against this strategy and all opportunities were maximised. Show less

• Marketing Manager - Mobile - Demand Generation

  • Aug 2016 - Jun 2018

  Responsible for delivering ATL acquisition campaigns to drive demand for BT Mobile. Employing a relentless test and learn approach with a £16m annual budget as BT successfully re-entered the mobile market. During this stint, we dominated the SIM Only market and were the fastest growing mobile network in the UK.



Openreach

• United Kingdom
• Telecommunications
• 700 & Above Employee

• Project Manager

  • Sep 2015 - Aug 2016

  My role was reducing the volume of customer delays on Ethernet orders when either traffic management or civils work was required. Working predominantly on process improvement, I improved supplier quality and the speed of work through proactive engagement with external suppliers and operational teams. Key Achievements: ► I reduced the volume of civil job submissions rejected by suppliers by 35%. Achieved through improving the flexibility of the process and refining the quality of job submission. ► Embedded change within our operational team to ensure that where possible they used our internal civils resource to reduce cost and speed up process. Through engagement and tool creation we saw a 20% uplift. Show less



Clements Marketing

• United Kingdom
• Advertising Services

• Marketing Executive

  • Jul 2014 - Oct 2014

  ► Created Clement Marketing’s networking strategy focussed on strengthening business relationships within local community driving multiple leads for our sales team. ► Built and implemented a marketing strategy and EM campaign to our clients focussing on engaging ways in which they could improve their online advertising. ► Created Clement Marketing’s networking strategy focussed on strengthening business relationships within local community driving multiple leads for our sales team. ► Built and implemented a marketing strategy and EM campaign to our clients focussing on engaging ways in which they could improve their online advertising.