Jan Tabak

Commercial Director a.i. at Warmteplan
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Contact Information
us****@****om
(386) 825-5501
Location
Deventer, Overijssel, Netherlands, NL

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5.0

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Patricia Schreurs

Jan is a very enthusiastic and charismatic person who brings a lot of energy into a team. I know him as a person who likes a challenge and at the same time likes a good debate about the best solutions for it. He goes for the optimal result in projects and delivered already quite some success cases for the Melkunie brand.

Hjalmar Snoep

Jan is a very thorough manager of game-development, but het understands that creativity needs a certain amount of freedom. In the years we have worked together on the Paula de Koe game-campaigns on Nickelodeon, we gained a great understanding for each others needs in order to get the best possible game campaign. In our last meeting this was called: The Jan-Tabak-Effect. We'll miss you Jan!

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Credentials

  • ALP Masterclass
    Headspring, by Financial Times & IE Business School
    May, 2021
    - Nov, 2024
  • People Management Course
    Leadership Pipeline Institute
    Dec, 2020
    - Nov, 2024

Experience

    • Netherlands
    • Wholesale Building Materials
    • 1 - 100 Employee
    • Commercial Director a.i.
      • Feb 2023 - Present

    • Netherlands
    • Construction
    • Founder and Chief Commercial Officer
      • May 2022 - Present

      CircuSol is a startup company that accelerates circularity, by connecting markets with industrial chains. CircuSol is a startup company that accelerates circularity, by connecting markets with industrial chains.

    • Netherlands
    • Dairy Product Manufacturing
    • 1 - 100 Employee
    • Customer Group Manager
      • Nov 2019 - Apr 2022

      Responsible for category development @ Jumbo, Aldi and Lidl with Brand and Private Label for Fresh Dairy, Long Life Dairy, Cheese and Butter. Commercial lead within the Arla and Lurpak Brandteams

    • Key Account Manager
      • Apr 2018 - Nov 2019

      Accountmanagement and development @ Superunie HQ, Plus, Coop and Nettorama.Within the following categories; Fresh Dairy, Long Life Dairy, Cheese and Butter.For both Brand and Private Label.Sales responsibility within the "on the go" business development team and several "concept" teams.

    • Account Manager
      • Jun 2016 - Apr 2018

      Accountmanagement and development @ Plus, Nettorama, Vomar, Hoogvliet, EMTE and MCD. Within the following categories; Fresh Dairy, Long Life Dairy, Cheese and ButterSales responsibility within the "on the go" business development team and several "concept" teams.

    • Senior Brand Manager Arla & Melkunie within Yoghurt Category
      • Jan 2015 - May 2016

      Brand responsibility:Arla skyrKey activities:Development and introduction of Arla skyrDevelopment of ATL en BTL activitiesWith the whole team, we were very proud to have achieved the following results:Levensmiddelenkrant Beste introductie 2015 binnen zuivelhttp://beheer.ondernemerspers.nl/sites/default/files/uploads/lmk21-2016_28.pdfDistrifood “Wheel of retail" binnen zuivel en “Special Wheel voor innovatie”:http://www.distrifood.nl/events/nieuws/2016/5/wheel-of-retail-2016-liveblog-10197158Foodpersonality Foodawards binnen zuivel:https://www.foodpersonality.nl/winnaars-foodawards-2016/Nominatie SAN Accent:https://sanaccent.nl/case/arla-skyr-introductie/Foodmagazine Marketing Awards:http://www.distrifood.nl/fabrikanten/artikel/2016/6/foodmagazine-marketing-awards-de-winnaars-10198365Arla sterkste stijger in merken top 100. Arla heeft over 2016 een volumegroei van 17% gerealiseerd. Deze groei is met name te danken aan de groei op Arla Skyr, waar in 2016 bijna 3 miljoen kg van is verkocht. http://www.distrifood.nl/branche-bedrijf/nieuws/2017/2/merken-top-100-marlboro-blijft-grootste-101105690 Show less

    • Brand Manager Friesche Vlag & Melkunie within Sweet Spoonable Category
      • Aug 2011 - Dec 2014

      Brand responsibility:Friesche Vlag and MelkunieKey activities:Business strategy development.Full repositioning of the Melkunie brand.Concept and product development of several introductions.Development of a TV commercial and other ATL and BTL communication. e.g. Melkunie Koekvla.

    • Germany
    • Food and Beverage Manufacturing
    • 700 & Above Employee
    • Brand Manager Chilled Desserts
      • Sep 2010 - Jul 2011

      Brand responsibility:Paula de Koe, Wolkentoetje en Choc Intens. Key activities:Development and introduction of a new brand; Choc Intens.Development of ATL en BTL activities.Responsible for development of international Paula de Koe website. Responsible for a healthy turnover increase (index 117).Dr. Oetker: Vast op koers ondanks prijsdalingen:http://www.distrifood.nl/Klanten-paginas/droetkermerkentop100.htm

    • Jr. Brand Manager Chilled Desserts
      • Jul 2009 - Aug 2010

      Brand responsibility:Paula de Koe, Wolkentoetje en Fruitmousse. Key activities:Assist in yearly marketingplan development.Development and introduction of line extensions of Paula de Koe (Yoghurt) and Wolkentoetje.Development of ATL en BTL communication and activation. Responsible for a strong turnover increase (index 128).

    • Jr. Brand Manager Frozen Food
      • Jan 2009 - Jun 2009

      Brand responsibility:Casa di Mama, Big Americans en Culinaria.Key activities:Business tracking.Development and introduction of 2 line extensions of Casa di Mama en Culinaria. Development of BTL communication.

    • International Management Trainee
      • Oct 2007 - Dec 2008

      Key activities:Package development (Marketing).Study on forward buying behaviour of retailers (Trade Marketing).Selling new concepts to retailers (Sales).Building a framework in order to analyse and compare market performance of the pizza brands in country X with media pressure of those brands in country X. (Headoffice in Germany).Skills:To recognise powers between departments within 1 organisation and between headoffice and satelliteoffices. Building a strong network of people. Show less

    • Netherlands
    • Food and Beverage Services
    • 300 - 400 Employee
    • Master Thesis Student
      • Oct 2006 - Aug 2007

      Providing insights in Word Of Mouth Marketing for Grolsch in Canada (Toronto) Providing insights in Word Of Mouth Marketing for Grolsch in Canada (Toronto)

Education

  • University of Groningen
    Master's Degree, Management and Business, Marketing
    2000 - 2007
  • Universidade Federal de São Paulo
    Master's Degree, International Economics
    2005 - 2006
  • R.S.G. Magister Alvinus
    VWO
    1995 - 2000

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