Director of Growth & Marketing

• Mar 2022 - Present

Associate Director, Media Buying

• Aug 2021 - Mar 2022

Manager, Media Buying

• Oct 2020 - Mar 2022

Senior Media Analyst

• Jul 2019 - Sep 2020

VaynerMedia is a digital agency that helps Fortune 500 companies tell their stories.Senior Media Analyst focused on digital media buying across:- Facebook/Instagram- YouTube- Twitter- Google Ads: Search, Shopping, Display, Discovery, Shopping, and App Campaigns- TikTok- Apple Search- SA360- Spotify Ads- Direct media buys

Digital Marketing Specialist

• Mar 2017 - Jun 2019

American Cruise Lines, the largest U.S. cruise company, operates the newest fleet of riverboats and small cruise ships on more than 35 itineraries around the country. Responsibilities: • Search engine marketing (Google Adwords, Bing Ads)• Display network marketing (Google Adwords)• Marketing automation (Net-Results)• Email marketing (Constant Contact)• KPI reporting (Google Analytics)• Travel agent digital marketing and media buying• Facebook and Instagram Paid Ads Show less

Marketing Assistant

• Sep 2016 - Mar 2017

• Direct mail advertising• Print advertising• Project management• Vendor management• Media buying• Customer survey creation and implementation (Cvent)• Office administration

Marketing Associate

• May 2015 - May 2016

Developed and implemented marketing strategies for 3-5 B2B and B2C clients. Managed day-to-day deliverables and client communication. Supervised interns and other associates on client accounts. Responsibilities: • Marketing automation (Marketo, MailChimp, Klaviyo) • Email marketing • Social media • Messaging • Branding • Website project management • Sell sheets and collateral • Copy writing • Analytics/performance tracking • Trade shows • Market research • Competitor analysis • Vendor/partner management Show less

Resident Assistant

• Jan 2013 - May 2015

• Create and maintain an inclusive community for 80 undergraduate students • Develop close, positive relationships with students in my building • Facilitate conflict resolution between students and staff members • Develop creative programs and group activities for students in my building • Communicate and collaborate effectively with fellow staff members • Create and maintain an inclusive community for 80 undergraduate students • Develop close, positive relationships with students in my building • Facilitate conflict resolution between students and staff members • Develop creative programs and group activities for students in my building • Communicate and collaborate effectively with fellow staff members

Process Improvement Intern - Internal Communications

• May 2014 - Aug 2014

• Created a communications plan for the Process Improvement team • Researched and implemented strategies for communicating across departments • Assisted the Process Improvement team with various Lean Six Sigma projects • Conducted and presented analysis of customer focus groups to employees and Senior VP • Created a communications plan for the Process Improvement team • Researched and implemented strategies for communicating across departments • Assisted the Process Improvement team with various Lean Six Sigma projects • Conducted and presented analysis of customer focus groups to employees and Senior VP

Deposit Operations Intern

• Jun 2012 - Aug 2013

• Data Entry using Microsoft Excel • Data Entry using Microsoft Excel