Experience

Driven Media Group

• United States
• Advertising Services
• 1 - 100 Employee

• Sr. Digital Media Specialist

  • Jun 2023 - Present

  Cockeysville, Maryland, United States ● Managed the entire lifecycle of 250 monthly advertisements across 66 clients, including creation, publication, expenditure, A/B testing, and continuous monitoring, while overseeing an ad budget of approximately $94,000. ● Streamlined and automated pacing processes for monthly Facebook ads in collaboration with team members, resulting in efficient campaign budgeting and optimal performance. ● Oversaw tracking of pacing for over 100 daily budget catalog ads on Facebook, with a total… Show more ● Managed the entire lifecycle of 250 monthly advertisements across 66 clients, including creation, publication, expenditure, A/B testing, and continuous monitoring, while overseeing an ad budget of approximately $94,000. ● Streamlined and automated pacing processes for monthly Facebook ads in collaboration with team members, resulting in efficient campaign budgeting and optimal performance. ● Oversaw tracking of pacing for over 100 daily budget catalog ads on Facebook, with a total budget of approximately $100,000. ● Led comprehensive onboarding processes for new clients, including setup of Facebook ads, pages, pixels, catalogs, and integration of third-party inventory feeds. ● Implemented quality control measures, reviewing and vetting ads to ensure accuracy ● Collaborated with Meta Marketing Pros to evaluate and optimize ad performance ● Conducted thorough optimization and monitoring of Google Search, Display, and Video ads for agency clients

• Digital Marketing Strategist

  • Jun 2022 - Jul 2023

  Cockeysville, Maryland, United States



Apartment Radon Consultants, LLC (ARC)

• Website Development, Graphic Design and SEO Optimization

  • Jun 2023 - Oct 2023

  Baltimore, Maryland, United States Improved website's average Google ranking by 32% and lowered bounce rates by 37% by creating an engaging, SEO-optimized Squarespace website with 12 pages. Strategically integrated descriptions, keywords, and local SEO techniques. Set up Google Analytics and Search Console for tracking purposes. Designed our company logo and branding visuals using Canva and Adobe tools, curated LinkedIn content for effective social media outreach, and established a social media content strategy.



Towson University Dept. of Electronic Media and Film (EMF)

• United States
• Higher Education
• 1 - 100 Employee

• Communication and Outreach Assistant

  • Feb 2022 - Dec 2022

  Baltimore, Maryland, United States Proficiently utilized MailChimp for crafting and reliably disseminating bi-weekly newsletters. Managed content compilation across multiple emails, ensuring timely follow-ups as required. Curated supplementary content elements, including images, links, event details, and contact information. Skillfully designed graphics using Canva, Photoshop, and Indesign. Conducted survey interviews and crafted Spotlight articles, contributing engaging and informative content to the newsletter.



Premier Planning Group

• United States
• Financial Services
• 1 - 100 Employee

• Head of Customer Service and Digital Marketing

  • May 2021 - Jun 2022

  Annapolis, Maryland, United States ● Implemented a required minimum distribution process for a substantial client portfolio of more than 400 individuals, resulting in the streamlined processing of over $5 million in distributions/re-investments and marked enhancements in operational efficiency. ● Collaborated with brokerage firms, investment companies, and financial advisors to assess asset liquidity, develop strategic plans for future RMD distributions, evaluate withdrawal options, and optimize tax withholding… Show more ● Implemented a required minimum distribution process for a substantial client portfolio of more than 400 individuals, resulting in the streamlined processing of over $5 million in distributions/re-investments and marked enhancements in operational efficiency. ● Collaborated with brokerage firms, investment companies, and financial advisors to assess asset liquidity, develop strategic plans for future RMD distributions, evaluate withdrawal options, and optimize tax withholding strategies. ● Devised strategic planning methodologies and successfully implemented a systematic framework for data collection, record maintenance, monitoring, and proactive conflict reporting to advisors. ● Managed and tracked service requests across 1400+ accounts, encompassing vital responsibilities such as required minimum distributions, beneficiary adjustments, account transfers, banking directives, investor communications, and redemptions. ● Supervised and authorized updates to digital marketing strategy in collaboration with a financial advisor marketing firm, including implementing a monthly blog, executing email campaigns, increasing social media engagement, and ensuring website compliance. ● Proactively identified investment opportunities and communicated findings to advisors. Show less



Jacob William Advisory

• United States
• Financial Services
• 1 - 100 Employee

• Marketing Coordinator

  • Dec 2020 - May 2021

  Timonium, Maryland, United States ● Strategically crafted tailored marketing campaigns for four advisors and the firm, aligning resources with goals and enabling seamless multichannel distribution. ● Produced diverse client communications through professional tools, encompassing social media, website, emails, newsletters, CRM marketing, and event promotion while ensuring compliance with guidelines. ● Orchestrated and executed a range of virtual webinars and in-person events. ● Implemented digital tools to enhance… Show more ● Strategically crafted tailored marketing campaigns for four advisors and the firm, aligning resources with goals and enabling seamless multichannel distribution. ● Produced diverse client communications through professional tools, encompassing social media, website, emails, newsletters, CRM marketing, and event promotion while ensuring compliance with guidelines. ● Orchestrated and executed a range of virtual webinars and in-person events. ● Implemented digital tools to enhance office operations and client experience, optimizing scheduling, virtual meetings, event management, project organization, and marketing. ● Project manager during the transition to Salesforce Financial Cloud CRM, serving as a power user, providing training, and optimizing workflows through automated reporting and marketing features. ● Collaborated with the national partner's marketing department to review and align content with objectives and compliance, ensuring final approval. ● Developed guidelines for office procedures and standardized best practices to boost efficiency and consistency.

• Director of Client Relations

  • Aug 2017 - Dec 2020

  Timonium, Maryland, United States



Lefenfeld, LLC

• Social Media Manager

  • Sep 2018 - Nov 2019

  Baltimore, Maryland, United States For La Cuchara, Minnow & Hot Dry ● Developed and executed a dynamic social content strategy for Instagram and Facebook, showcasing menu items and events for La Cuchara, Minnow and Hot Dry restaurants ● Created captivating visual content, including photography and video editing, along with event-specific graphics. ● Utilized creative tools like Photoshop, VSCO, Canva, and Animoto for visually appealing content. ● Collaborated with the chef and management to promote unique menu… Show more For La Cuchara, Minnow & Hot Dry ● Developed and executed a dynamic social content strategy for Instagram and Facebook, showcasing menu items and events for La Cuchara, Minnow and Hot Dry restaurants ● Created captivating visual content, including photography and video editing, along with event-specific graphics. ● Utilized creative tools like Photoshop, VSCO, Canva, and Animoto for visually appealing content. ● Collaborated with the chef and management to promote unique menu offerings. ● Analyzed performance metrics to optimize posting times and content, increasing engagement and reach. ● Actively engaged with the online community by responding to comments and messages. ● Leveraged user-generated content to amplify promotions and generate excitement. Show less



Cobella Salon

• General Manager

  • Sep 2011 - Apr 2017

  Owings Mills, MD -Conducted market research to curate a portfolio of salon-exclusive products aligned with client preferences. -Crafted client-facing collateral, including service details, pricing, stylist profiles, after-care guidelines, and product information. -Skillfully recommended products and services to enhance the client experience and boost salon profitability. -Managed social media platforms, creating content to promote stylists, services, products, events, and announcements. -Provided… Show more -Conducted market research to curate a portfolio of salon-exclusive products aligned with client preferences. -Crafted client-facing collateral, including service details, pricing, stylist profiles, after-care guidelines, and product information. -Skillfully recommended products and services to enhance the client experience and boost salon profitability. -Managed social media platforms, creating content to promote stylists, services, products, events, and announcements. -Provided comprehensive training to staff on salon policies, products, and customer relationship management. -Maintained profitability within budgetary constraints, overseeing financial operations using QuickBooks for payroll and tax calculations. -Ensured strict adherence to safety and regulatory standards, maintaining a safe salon environment. Show less