odi mardiansyah

Brand Manager at PT SANTOS JAYA ABADI (Kapal Api Global)
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Contact Information
us****@****om
(386) 825-5501
Location
Banten, Indonesia, ID
Languages
  • English Limited working proficiency
  • Indonesian Professional working proficiency
Skills

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Bio

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Credentials

  • Powerful marketing communication through social media
    MARKPLUS, INC.
    Nov, 2015
    - Oct, 2024
  • Selling with digital
    MARKPLUS, INC.
    Oct, 2015
    - Oct, 2024
  • TOEIC
    LB LIA English Course
    Dec, 2013
    - Oct, 2024

Experience

  • PT SANTOS JAYA ABADI (Kapal Api Global)
    • Indonesia
    • Food and Beverage Services
    • 100 - 200 Employee
    • Brand Manager
      • Jan 2023 - Present

  • PT Ichi Tan Indonesia
    • Tangerang, Banten, Indonesia
    • Brand Manager
      • Jan 2022 - Jan 2023

      Handling 2 categories (Coffee & Isotonic). - Create annual plan & supervise for the brand activities (Trade promo, ATL, BTL & Digital). - Analyze sales, distribution and promotional activities. - Monitoring SPD (sales per day) in National Key Account. - Maintaining awareness of each brands. - Work closely with RND team to create innovative product. - Collaborate with several brand from cross categories to create activation. Handling 2 categories (Coffee & Isotonic). - Create annual plan & supervise for the brand activities (Trade promo, ATL, BTL & Digital). - Analyze sales, distribution and promotional activities. - Monitoring SPD (sales per day) in National Key Account. - Maintaining awareness of each brands. - Work closely with RND team to create innovative product. - Collaborate with several brand from cross categories to create activation.

  • PT URC Indonesia
    • Food & Beverages
    • 100 - 200 Employee
    • Assistant Brand Manager Marketing
      • Jul 2019 - Dec 2021

      2019 - 2020: - Chocolate Category (Cloud 9) 2020 - 2021: - Snack Category (Chiz King, Poppins, Roller Coaster) Key Responsibilities: • Developing marketing strategy and integrated marketing campaigns. • Implement brand activity plan. • Developing New Product Launching (product concept, trend market analysis, competitor, etc). • Collaborate with advertising agency, media agency, event organizers to develop campaigns & promotion programs to support brand strategy. • Managing budget A&P & monitoring P&L for each brand. Show less

  • PT Kaldu Sari Nabati Indonesia
    • Indonesia
    • Manufacturing
    • 700 & Above Employee
    • Assistant Brand Manager
      • Mar 2016 - 2019

  • Sailboat Records
    • Greater Jakarta Area, Indonesia
    • Marketing
      • Sep 2013 - Mar 2017

      Reporting Sales, Dealing with Band, Production merchandise. Reporting Sales, Dealing with Band, Production merchandise.

  • PT Agel Langgeng - Kapal Api Group
    • Manufacturing
    • 100 - 200 Employee
    • Brand Executive
      • Apr 2014 - 2016

      Developing brand concept and strategic for marketing program planning. Coordinate, support and ensure agencies and all sales team to execute marketing activities that inline with brief of brand strategy. Monthly report and budget controlling for ATL&BTL programs. Monitoring market trend for candy and biscuits Creating ideas of promotion programs for existing & new products. Develop programs to meet needs of both consumers and retail customers. Analyze markets for business trends and market insights. Develop and implement brand strategies and marketing programs to meet business growth and profit objectives. Show less

  • We.hum Collective
    • Creative Director
      • Sep 2011 - 2015

      Brainstorming event concept, Managing event. Brainstorming event concept, Managing event.

  • PT. Seabreez Indonesia
    • jl. lodan jakarta utara
    • Marketing Support (internship)
      • Apr 2013 - Jun 2013

Education

  • Universitas Mercubuana
    Bachelor of Commerce (B.Com.), Advertising
    2009 - 2013

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