Daffa Ismail

Performance Marketing at ethix.id
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Contact Information
us****@****om
(386) 825-5501
Location
Bekasi, West Java, Indonesia, ID
Languages
  • English Limited working proficiency
  • Indonesian Native or bilingual proficiency

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Credentials

  • TOEIC (Score: 525)
    ETS Educational Testing Service Canada, Inc
    Jan, 2016
    - Nov, 2024
  • RevoU Mini Course
    RevoU

Experience

  • ethix.id
    • Indonesia
    • Transportation, Logistics, Supply Chain and Storage
    • 1 - 100 Employee
    • Performance Marketing
      • Jun 2023 - Present

      Responsible for: • Handling Google Ads (SEM and Display) • Handling Meta Ads (Lead Gen and Sales Campaign) • Utilize Blast Marketing (Mailchimp, Brevo) Responsible for: • Handling Google Ads (SEM and Display) • Handling Meta Ads (Lead Gen and Sales Campaign) • Utilize Blast Marketing (Mailchimp, Brevo)

  • Fyst Apparel
    • Bekasi, West Java, Indonesia
    • Performance Marketing
      • Feb 2022 - Dec 2022

      • Conceptualized and managed Google Ads campaigns with an average ROAS results 10.4 in the last quarter of 2022. • Expanded business to the digital platform by creating a new website and managing social media. • Increased social media followers and likes by executing promotional strategies in the community. • Conceptualized and managed Google Ads campaigns with an average ROAS results 10.4 in the last quarter of 2022. • Expanded business to the digital platform by creating a new website and managing social media. • Increased social media followers and likes by executing promotional strategies in the community.

  • Universitas Nasional (UNAS)
    • Higher Education
    • 100 - 200 Employee
    • Web Developer
      • May 2021 - Dec 2021

      • Developed and implemented new marketing plans such as website UI/UX, customer journey, and promotions. • Improved SEO copywriting on the website to engage the audiences. • Reviewed user experience, including the element, design, page optimization, keywording on the website, and suggestions to improve. • Developed and implemented new marketing plans such as website UI/UX, customer journey, and promotions. • Improved SEO copywriting on the website to engage the audiences. • Reviewed user experience, including the element, design, page optimization, keywording on the website, and suggestions to improve.

  • Sufi Trans
    • Bekasi, West Java, Indonesia
    • Digital Marketing Specialist
      • Nov 2020 - Apr 2021

      • Updated and monitored the Bid Strategy in Google Ads which resulted in a CTR increase of 2.92%. • Reviewed user experience, including the element, design, page optimization, keywording on the website, and suggestions to improve. • Managed and developed social media strategies such as Instagram, Facebook. • Updated and monitored the Bid Strategy in Google Ads which resulted in a CTR increase of 2.92%. • Reviewed user experience, including the element, design, page optimization, keywording on the website, and suggestions to improve. • Managed and developed social media strategies such as Instagram, Facebook.

  • BLACK ANT CLOTHING
    • Bekasi, West Java, Indonesia
    • Digital Marketing Specialist
      • Jan 2020 - Nov 2020

      • Expanded business to the digital platform by creating a new website and managing social media. • Reviewed the report from social media data constantly and suggested ways to improve. • Planned, designed and coordinated customer requests with the team. • Expanded business to the digital platform by creating a new website and managing social media. • Reviewed the report from social media data constantly and suggested ways to improve. • Planned, designed and coordinated customer requests with the team.

  • Empire Jersey
    • Bekasi, West Java, Indonesia
    • Digital Marketing Strategist
      • Jul 2018 - Sep 2019

      • Achieved sales revenue of up to 150% from the Facebook Ads Plan. • Successfully achieved a new loyal customer and successfully gained 20K+ social media followers. • Updated and monitored the Bid Strategy in Facebook Ads which resulted in a CTR increase of 3.80%. • Managed and developed 2 different niché market instagram account. • Improved more than a thousand product descriptions on the website based on SEO and achieved page number one for specific products on the google search engine. Show less

Education

  • Universitas Nasional (UNAS)
    Bachelor's degree, Political Science and Government
    2019 - 2023

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