Experience

Chicagoland Chamber of Commerce

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Manager, Marketing & Communications

  • Aug 2021 - Present

  The Chicagoland Chamber of Commerce is a non-profit, membership-driven organization that delivers value through making connections, though leadership, and advocacy. I provide high-level marketing planning and execution for the Chicagoland Chamber by managing social media profiles, overseeing email campaigns, handling website upkeep, fulfilling graphic design needs, supporting event operations, maintaining brand consistency, and developing the strategy that brings it all together. The Chicagoland Chamber of Commerce is a non-profit, membership-driven organization that delivers value through making connections, though leadership, and advocacy. I provide high-level marketing planning and execution for the Chicagoland Chamber by managing social media profiles, overseeing email campaigns, handling website upkeep, fulfilling graphic design needs, supporting event operations, maintaining brand consistency, and developing the strategy that brings it all together.



Oregon State University

• Higher Education
• 700 & Above Employee

• Assistant Director, Marketing and Fan Engagement

  • Dec 2017 - Aug 2021

  Working for Oregon State Beavers was a fruitful experience that challenged me to develop my skills in strategic planning, digital marketing, and management.In my tenure, I developed strategic marketing initiatives for several programs, most notably the highly successful "We Are Family" integrated campaign for the women's basketball team, leading to a 56% increase in ticket revenue and 3 sell outs (9,301) in a two-year period.After advocating for a stronger presence in digital marketing, I increased our web awareness through Google Analytics and UTM tagging. I eventually oversaw our department's ad buys and successfully negotiated a 31% increase in ad trade over two years.As manager of the department's internship program of 20+ students, I focused on team building, professional development, and creating a learning environment that would provide students a path to future careers.



University of Illinois Urbana-Champaign

• United States
• Higher Education
• 700 & Above Employee

• Coordinator - Marketing & Fan Development

  • Jun 2016 - Dec 2017

  As a Marketing Coordinator for the Athletic Department, I served as the primary marketing contact for women’s basketball, baseball, and women’s soccer programs. This included the creation of detailed marketing plans that focused on key target markets and promotional dates. As an example, I created Illinois Agriculture Night to attract the abundant farming community in Central Illinois and even went as far as partnering with the Champaign County Farm Bureau to leverage their following.Additionally, I restructured the Fighting Illini Kids Club by implementing a no-cost alternative with the goal of data collection and upselling. In the first year, overall membership grew by 37% and revenue increased by 22%. This restructuring was accompanied by a redesign of visual assets including new logos, email templates, and social media.Another critical role I held was managing the pre-event production in Grange Grove, the premier public tailgating lot for football. Through out its inaugural season, I orchestrated the planning and execution of a beer garden, food trucks, a kid zone, concerts, and the BTN Tailgate, which provided the atmosphere for the first sell out in six years.

• Assistant - Marketing & Fan Development

  • Aug 2015 - May 2016

  As a Marketing Assistant for the Athletic Department, I was given secondary responsibility on several programs including volleyball, gymnastics, and baseball. This included conducting research and helping plan marketing initiatives for each program, while also serving as the oversight for interns at events. I also helped codify structure for our internship program by creating its first manual including expectations, responsibilities, and game day protocols.

• Intern - Fighting Illini Tour

  • May 2015 - Aug 2015

  After serving a semester as a Marketing and Fan Development Intern, I spent a summer travelling to over 30 Illinois counties with four other select-interns. We visited festivals, fairs, local sports games, and numerous landmarks to promote our brand and stimulate a sense of community.

• Intern - Marketing & Fan Development

  • Jan 2015 - May 2015

  As an intern for the University of Illinois Athletic Department, I assisted with game day promotions and activations, promoted the brand during frequent fan interactions, and completed plenty of ‘other duties as assigned’.