Director, Growth Marketing

• Mar 2022 - Present

This role includes oversight, strategy and execution of a team that leads omni-channel, intent-based lead generation, ABM, acquisition and nurture campaigns, content that fuels those channels, and marketing automation tools to run campaigns and manage performance.

Demand Generation Marketing Manager

• Jan 2021 - Mar 2022

Marketing Manager

• Oct 2019 - Jan 2021

Senior Marketing Associate

• Aug 2017 - Oct 2019

Marketing Manager

• Apr 2015 - Aug 2017

• Conceptualize, socialize, develop and manage full-scale communication campaigns—primarily focused in email, social and digital promotion—for corporate initiatives • Work as part of a team using Eloqua to create compelling communications and run in-depth analytics on campaign success to fuel further planning and promotion • Develop full-scale educational trainings and promotional material around thought leadership to inform and enable sales and client-facing teams • Manage the integrated marketing calendar for both the corporate and product marketing teams to ensure alignment, cadence and messaging adherence for all external communications and projects • Create content and strategy for social communities including Twitter, LinkedIn, Facebook, YouTube and Google+ • Craft, build and distribute a weekly internal communication summarizing corporate news, industry updates and competitive intelligence to sales, advisory and account teams • Lead production and management of mobile apps for strategic initiatives • Assisted in website redesign during 2015 overhaul and continuously manage content updates

Conference Producer

• Sep 2013 - Apr 2015

• Research health care trends and identify viable conference topics • Conduct primary research to identify key trends and issues in the health care industry • Develop a strategic vision for the event and communicate that vision internally and externally • Foster relationships with health care thought leaders • Create innovative, informative, and valuable program agendas for healthcare experts • Edit all content, communications copy, and web content • Write web, print, and social media, marketing copy and communications to ensure proper branding • Manage programs throughout the production cycle • Serve as project manager for a talented team of creative design, operations, marketing, and sponsorship sales professionals • Travel to national events and network with hundreds of senior level executives Don't fall behind on this year's biggest trends ,solutions and innovations that could make or break your business! Check out this year's event portfolio and register today! http://www.worldcongress.com/events/index.cfm?IndustryID=2

Recruitment and Development Manager

• Nov 2012 - Sep 2013

As the Recruitment and Development Manager, I was responsible for all recruitment, professional development, communications, marketing and social media presence for Angels Neurological Centers and their affiliates. Key responsibilities and duties included: •Actively recruited and networked with specialty physicians and program directors across the nation •Advised and planned strategy as part of a senior management team for growth and organization maintenance •Developed and initiated internship program with local schools for clinical and administrative staff •Designed, wrote and distributed recruiting materials and position performance profiles for company geared towards clinical and administrative professionals •Enhanced, created and promoted professional retention programs, advancement programs and new hire orientation programs •Edited all current procedural manuals, website language, and marketing campaign copy •Spearheaded new communications and marketing campaigns including social content marketing, print mail development, web language, office experience and referral campaign language •Overhauled and created strategy to social media presence and content creation -- increased following by 37% •Researched and investigated all new business opportunities •Controlled and managed department budget

Career Services Student Project Director

• May 2011 - Jan 2013

•Managed and updated relational online database utilized by students and employers for student job opportunities •Organized events and appointments by scheduling fairs, networking opportunities, meetings, and student appointments •Designed materials for campus events involving both employers and students •Researched contact, employment information and conducted survey of 485 alumni; increased annual response rate by 6% •Managed and updated relational online database utilized by students and employers for student job opportunities •Organized events and appointments by scheduling fairs, networking opportunities, meetings, and student appointments •Designed materials for campus events involving both employers and students •Researched contact, employment information and conducted survey of 485 alumni; increased annual response rate by 6%

Busines Development Summer Intern

• Jun 2012 - Sep 2012

•Constructed a comprehensive relational database of over 690 health insurance brokers and 350 brokerage firms I had researched •Analyzed, summarized, and presented Market Research Perspective Customer Report findings to Project Management Team including senior staff •Researched and created reports on competitors, market trends, and valued decision support tools •Assisted ongoing Broker In Depth Interviews and analyzed market need •Helped to conceptualize and design new Broker Web Portal

Stonehill College Relay For Life Committee Member

• Oct 2009 - May 2012

Chairperson of Publicity, Accounting and Registration•Designed and published a comprehensive publicity campaign, including social media, print work, and promotional materials•Utilized accounting knowledge in order to deal with financial transactions and recording fundraising revenues for over $50,000•Maintained organization and routine while assisting clients with orders, registration, issues, and financial transactions

Daffodil Days Campaign Intern

• Dec 2010 - Apr 2011

•Researched targeted donors in over 60 towns and cities including schools and businesses; communicated with potential constituents•Contributed 38 new accounts to the campaign which resulted in over $400,000 in total revenue •Acquired technology experience in a corporate setting including knowledge of Lexus Nexus, Outlook and other proprietary systems

Designated Driver Initiative Spokesperson

• Jan 2009 - Sep 2010

•Collected pledges of stadium patrons volunteering to not drink and drive at regular season Patriots games •Developed excellent service skills including patience and the ability to maintain professionalism at all times •Furthered the excellent reputation of the Patriots organization by calling awareness to public safety and their efforts to keep fans safe •Collected pledges of stadium patrons volunteering to not drink and drive at regular season Patriots games •Developed excellent service skills including patience and the ability to maintain professionalism at all times •Furthered the excellent reputation of the Patriots organization by calling awareness to public safety and their efforts to keep fans safe