Product Fellow - Insurjo Cohort 22

• Sep 2022 - Present

Growth Specialist

• Jan 2021 - Oct 2022

Growth Consultant

• May 2020 - Mar 2022

oDoc is Sri Lanka's largest telemedicine company that connects patients with doctors for video/audio consultations, thus enabling you to get medical advice and medicine without leaving home.We currently serve over 200,000 Sri Lankans, 60+ leading Sri Lankan corporates and recently launched operations in Cambodia and the Maldives.oDoc has won the Commonwealth Digital Health Award in Telemedicine and is a Techstars and Stanford StartX company. In Response to COVID-19, oDoc launched the Sri Lanka National Telemedicine platform on behalf of the Ministry of Health in Sri Lanka.We aim to make high-quality healthcare universally accessible, affordable and personal.

Growth Lead

• Nov 2020 - Dec 2020

Assistant Manager, Marketing and Growth

• Jun 2020 - Nov 2020

- Implementing Pirate Metrics Framework to document growth strategy- Working with content and sales teams to better curate content and messaging to customer needs- Communicating key insights to relevant teams with Dashboards and Data Visualization

Team Lead, Digital Marketing

• Mar 2020 - Jun 2020

- Creating proper structures, strategies, and objectives for performance marketing in order to create good frameworks for any digital projects and campaigns- Responsible for strategic planning and budgeting for quarterly and monthly marketing campaigns - Regular creating and implementing marketing Funnels with an emphasis on a clear strategy and CPA - Maintaining and reaching targets for digital marketing functions with volume metrics and efficiency metrics such as CAC for new user acquisition and CPO for maintaining existing users.- Regularly Monitoring and Testing Creatives, Audiences and copy to maximize Campaign Objective Results- Overseeing and executing influencer marketing campaigns by coordinating with influencers, setting campaign timelines and ensuring clear communication- Lead the analysis of post-campaign performance data and continuously devise new ways to improve performanceWith many hats to wear in a fast-growing Startup, I also contribute to Business Intelligence, Content Coordination, and Product- Representing, Processing and Preparing Data with Excel and SQL- Communicating key insights to relevant teams with Dashboards and Data Visualization through Metabase- Preparing Monthly Sales Reports and prepare Reports for Top Management - Oversee Content Coordination while managing a team of Graphic Designers and Content Creators- Planning Content Marketing Strategies to assist in different stages of a Marketing Funnel- Regularly coordinating with Tech and UX/UI teams to improve Customer Experience in Styline’s App and Web- Worked with CTO and Third-Party UX Firm to coordinate New App and Web Designs that is to be launched soonAchievements so far include:- Planned and implemented a Marketing Campaign for Anniversary Sales Week that resulted in 2x Sales- Increased overall ratio of Web/App Orders to total Online Orders from 20% to 85% in April.

Management Trainee (Young Leadership Fellow)

• Aug 2019 - Feb 2020

Worked with diverse teams across multiple departments in Styline where I learn, observe the tasks and plan to improve it with the help of digital marketing and data analytics- Planning and implementing a 360° Digital Marketing Campaigns for different product lines- Daily, weekly and Monthly Reporting- Data pulling with SQL, cleaning and Visualization to help respective teams through dashboards and presentations- Copywriting and Audience AnalysisAchievements include:- 2x Active users growth in the Styline App-. Running Marketing campaigns generating over 10m BDT

IELTS Instructor

• May 2019 - Sep 2019

Mentors' is a leading education consultancy company • Successfully teaching batches consisting of students from different backgrounds • Developed personalized teaching aids for students Mentors' is a leading education consultancy company • Successfully teaching batches consisting of students from different backgrounds • Developed personalized teaching aids for students

Co-Founder

• Oct 2018 - Aug 2019

- Started out an online clothing brand that raked in a 200 percentprofit during Winter 2019 with plans for more.- Content creation and Digital Marketing- Successfully dealt with both the customer and the manufacturing side of the business - Started out an online clothing brand that raked in a 200 percentprofit during Winter 2019 with plans for more.- Content creation and Digital Marketing- Successfully dealt with both the customer and the manufacturing side of the business

Co-Founder

• Oct 2017 - Aug 2019

Get Up Speak Up is a student-led initiative in Bangladesh to counter hate speech, reaching over 200,000 people through Facebook alone, and over 1 million people through national media.• Head of IT with the task of strategic online engagement through the campaign’s website and social media pages reaching 2M+ engagements• Built the website and the digital content for the campaign• Led strategies for key campaign initiatives • Monitored key social media metrics of the overall platform to assess the impact of our work • Moderated workshops on interfaith dialogue with over 1000 attendees overseeing 15 volunteers setting clear expectations and goals to each team member, and monitoring work performance and progress. • Represented Get Up Speak Up in Facebook’s Global Digital Challenge held in Washington, D.C, winning second place among 400 universities from 60 countries