Mara Roberts
Copywriter at DSW- Claim this Profile
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Bio
Experience
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DSW Designer Shoe Warehouse
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Retail
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700 & Above Employee
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Copywriter
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Feb 2017 - Present
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Copywriter
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Mar 2014 - Present
- Developing sales page copy for online courses that will empower the school’s global community of current and prospective students to enroll - Writing landing page and promo spot recording copy for podcast episodes - Developing sales page copy for online courses that will empower the school’s global community of current and prospective students to enroll - Writing landing page and promo spot recording copy for podcast episodes
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Freelance - Self-Employed
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Columbus, OH & New York, NY
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Writer - Copywriter
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Jun 2012 - Present
-Creating strategy-based, original content including blurbs, taglines, scripts, sales pages, and headlines -Select Clients: Naran Malla Productions; Blank Space; Jane’s Handmade; Sublets Web Series -Creating strategy-based, original content including blurbs, taglines, scripts, sales pages, and headlines -Select Clients: Naran Malla Productions; Blank Space; Jane’s Handmade; Sublets Web Series
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The Pekoe Group
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United States
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Advertising Services
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1 - 100 Employee
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Content Director/Senior Copywriter
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Feb 2013 - Mar 2017
- Developing brand messaging and voice - Ideating strategy-based concepts and campaigns - Writing and producing digital and integrated content across all platforms - Communicating with clients and collaborating with designers to manage projects from creation to completion - Maintaining a weekly blog and monthly newsletter - Managing the copy/proofreading department - Writing scripts, creating storyboards, and organizing shot lists for videos - Creating pitches and project proposals Show less
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TekCollect Inc.
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United States
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Financial Services
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100 - 200 Employee
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Social Media Strategist
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Jul 2014 - Jan 2015
- Developing a social strategy across multiple platforms - Curating and creating original content for two separate accounts on Facebook, Twitter, Google+, - LinkedIn & Pinterest - Monitoring reports and analytics - Managing and responding to followers - Developing a social strategy across multiple platforms - Curating and creating original content for two separate accounts on Facebook, Twitter, Google+, - LinkedIn & Pinterest - Monitoring reports and analytics - Managing and responding to followers
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Education
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Otterbein University
Bachelor’s Degree, English