Cate Chase (she/her)
Marketing Manager at Berkshire Hathaway HomeServices PenFed Realty- Claim this Profile
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Bio
Kristan Crawford
I had the pleasure of working alongside Cate for 13 months on the Marketing Team at PenFed Realty. Cate is extremely efficient, organized, and innovative. She is a walking encyclopedia of knowledge and greatly helped me adjust to the new workplace during the first few months of my employment. She would lend a helping hand in all situations--even when it involved an issue she was not familiar with. She works diligently, frequently going above-and-beyond with her duties; for example, she invests in the company's goals and values and actively improves processes, leading meetings to discuss pain points and propose solutions. I genuinely cannot recommend her enough, I'm eager to have another opportunity to collaborate with her again in the future.
Karen Fairall, CCIM
I had the pleasure of working with Cate at the Smith Tower during a very exciting time at this property. Through her talent and passion she revived the property's crown jewel, the Chinese Room increasing revenue and reminding locals and tourists alike, what a gem the tower is! Cate is able to develop and execute marketing programs and events that make an impact and yield results. She is a team player and her collaborative nature brings great value. Her dedication, wit, and humor make her a joy to work with - I would be happy, and lucky, to work with Cate again in the future.
Kristan Crawford
I had the pleasure of working alongside Cate for 13 months on the Marketing Team at PenFed Realty. Cate is extremely efficient, organized, and innovative. She is a walking encyclopedia of knowledge and greatly helped me adjust to the new workplace during the first few months of my employment. She would lend a helping hand in all situations--even when it involved an issue she was not familiar with. She works diligently, frequently going above-and-beyond with her duties; for example, she invests in the company's goals and values and actively improves processes, leading meetings to discuss pain points and propose solutions. I genuinely cannot recommend her enough, I'm eager to have another opportunity to collaborate with her again in the future.
Karen Fairall, CCIM
I had the pleasure of working with Cate at the Smith Tower during a very exciting time at this property. Through her talent and passion she revived the property's crown jewel, the Chinese Room increasing revenue and reminding locals and tourists alike, what a gem the tower is! Cate is able to develop and execute marketing programs and events that make an impact and yield results. She is a team player and her collaborative nature brings great value. Her dedication, wit, and humor make her a joy to work with - I would be happy, and lucky, to work with Cate again in the future.
Kristan Crawford
I had the pleasure of working alongside Cate for 13 months on the Marketing Team at PenFed Realty. Cate is extremely efficient, organized, and innovative. She is a walking encyclopedia of knowledge and greatly helped me adjust to the new workplace during the first few months of my employment. She would lend a helping hand in all situations--even when it involved an issue she was not familiar with. She works diligently, frequently going above-and-beyond with her duties; for example, she invests in the company's goals and values and actively improves processes, leading meetings to discuss pain points and propose solutions. I genuinely cannot recommend her enough, I'm eager to have another opportunity to collaborate with her again in the future.
Karen Fairall, CCIM
I had the pleasure of working with Cate at the Smith Tower during a very exciting time at this property. Through her talent and passion she revived the property's crown jewel, the Chinese Room increasing revenue and reminding locals and tourists alike, what a gem the tower is! Cate is able to develop and execute marketing programs and events that make an impact and yield results. She is a team player and her collaborative nature brings great value. Her dedication, wit, and humor make her a joy to work with - I would be happy, and lucky, to work with Cate again in the future.
Kristan Crawford
I had the pleasure of working alongside Cate for 13 months on the Marketing Team at PenFed Realty. Cate is extremely efficient, organized, and innovative. She is a walking encyclopedia of knowledge and greatly helped me adjust to the new workplace during the first few months of my employment. She would lend a helping hand in all situations--even when it involved an issue she was not familiar with. She works diligently, frequently going above-and-beyond with her duties; for example, she invests in the company's goals and values and actively improves processes, leading meetings to discuss pain points and propose solutions. I genuinely cannot recommend her enough, I'm eager to have another opportunity to collaborate with her again in the future.
Karen Fairall, CCIM
I had the pleasure of working with Cate at the Smith Tower during a very exciting time at this property. Through her talent and passion she revived the property's crown jewel, the Chinese Room increasing revenue and reminding locals and tourists alike, what a gem the tower is! Cate is able to develop and execute marketing programs and events that make an impact and yield results. She is a team player and her collaborative nature brings great value. Her dedication, wit, and humor make her a joy to work with - I would be happy, and lucky, to work with Cate again in the future.
Credentials
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Advanced Product Marketing
LinkedInNov, 2022- Oct, 2024 -
Product Marketing Foundations
LinkedInNov, 2022- Oct, 2024
Experience
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Berkshire Hathaway HomeServices PenFed Realty
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United States
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Real Estate
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700 & Above Employee
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Marketing Manager
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Oct 2020 - Present
Product marketing lead for 20+ program and technology launches, including product naming and branding, quality assurance and testing, developing and executing promotional communications, and implementing long-term awareness campaignsProject manager for custom division and agent marketing and branding packages, including proposal generation, writing and distributing press releases, team naming, digital reputation audits, unique value proposition identification, tagline production, copywriting, and website creation and optimizationManaged and promoted annual Sales Convention to 2,000+ agents and employees in five geographic regions, streamlining registration and ticket sales, coordinating corporate travel and accommodations, planning and executing the welcome reception for 150+ attendees, and providing onsite event supportResponsible for writing content, designing graphics, posting and reporting for 40+ social media accounts across Facebook, Instagram, LinkedIn, Twitter and YouTubeSourced, wrote, and edited weekly internal newsletter promoting new company programs, market updates, agent and employee recognitionCommitted to team’s professional development by establishing quarterly book club including books such as Dare to Lead by Brene Brown and Atomic Habits by James Clear, as well as scheduling and leading team planning, bonding and charitable activities
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Kidder Mathews
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United States
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Real Estate
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700 & Above Employee
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Senior Marketing Specialist
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Jul 2019 - Sep 2020
Dedicated marketing and brand manager for Dylan Simon and Jerrid Anderson's team of multifamily brokers.Develop, execute, and continually innovate on team brand and marketing strategies covering 4 business lines, including 4-6 active listings or closings per month and future growth opportunities such as regional and client offering expansionsDevelop and manage communications plan for team of 6 brokers, utilizing email marketing distributed to audience of 9,000+, custom team website, social media, and digital advertisingLeverage market data to develop targeted messaging in proposals for new business and marketing materials for property listings, resulting in the successful launches of 52 properties and 35 closed salesPromote team brand through the production of 6 market research reports annually, including project management, data collection and analysis, writing, design, editing, and distribution Assist with client, property, and development tracking and reporting in team CRM (custom version of Salesforce) to optimize targeted distribution of communications to clients
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Colliers International
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United States
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Real Estate
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Marketing Specialist
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Dec 2017 - Jul 2019
Dedicated marketing and brand manager for Dylan Simon and Jerrid Anderson's team of multifamily brokers.Oversee creation of marketing strategy and materials for property listings resulting in the successful launches of 40 properties and 17 closed salesCoordinate 6-8 events per year, including semi-annual investor forum for 130+ real estate professionalsCurate content, design, and collect/analyze data for bi-monthly market studies (20 – 70 pages) distributed to more than 6,000 peopleContribute content to and edit bi-weekly investor newsletter sent via Constant Contact to growing list of 5,700 subscribers
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Marketing Coordinator
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Dec 2015 - Nov 2017
Guide go/no-go decisions to ensure proposal efforts align with company strategy and market diversification effortsManage stakeholders and deadlines for multiple proposals simultaneously, including senior-level management and consultant partnersDevelop strategic content for seven key market sectors to establish and grow new customer relationships in healthcare, workplace, affordable housing, and hospitalityFacilitate innovative and interactive interview techniques to engage the client and differentiate the firm’s approach to design and project managementDevelop content for new hospitality studio with unique brand voice of high design with an irreverent twist, while personalizing communications for each customerCoordinate and develop content for firm-wide marketing initiatives, including editorial articles, social media, blog posts, portfolios, case studies, and award submissions
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Venture General Contracting
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United States
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Construction
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100 - 200 Employee
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Marketing Coordinator
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Jan 2015 - Dec 2015
Oversaw the RFP / RFQ response process including team selection, graphic design, writing and editing, and compiling digital and physical final documentsManaged all brand guidelines, marketing materials, and company messagingCoordinated sponsorships with local industry-related organizations, tracking events and ensuring company presence, including ULI, NAIOP, and BisnowProvided marketing support in all areas of the company, including social media, PR, event planning, team building, and CRM systems
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Goodman Real Estate
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United States
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Real Estate
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1 - 100 Employee
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Smith Tower Marketing Manager
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Jul 2012 - Jan 2015
Oversaw the redesign of Smith Tower’s branding, including the website, printed collateral, and social media outlets, creating messaging for tourists, clients seeking event venues, and existing and prospective office tenantsSupervised operations of the Observation Deck, a tourist destination, including managing three staff members, collaborating with numerous local tourist destinations, improving the tourist experience with new informational displays quarterly, and organizing advertising campaigns, resulting in revenue increases year over yearSupervised operations of the Chinese Room, an event venue, meeting with up to 20 clients per month, hosting public events such as Mother’s Day Brunch and Santa Visits Smith Tower for up to 200 guests, organizing advertising campaigns and working local trade shows, and maintaining and growing relationships with event vendors, resulting in increases year over yearSuccessfully planned and executed a Seahawks-themed Broker’s Open within two months for 100 brokers with a budget of $50,000Managed the Smith Tower’s 100th anniversary campaign, identifying effective advertising outlets, partnering with local media sources, developing and executing engaging programs for the public and tenants, and making recommendations for improving campaign performanceAdditional tasks included cash handling, planning tenant retention events and activities, maintaining and growing relationships with local organizations such at the Alliance for Pioneer Square
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ActiveBuilding
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Customer Success Manager
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Feb 2011 - Jul 2012
Oversaw the redesign of the website, developed the brand through both generic and industry-specific social media outlets, and created collateral for an expanding sales teamCollaborated with the CEO and Tadapix to create a short video explaining the benefits of ActiveBuilding to prospective clients in an attention-catching manner, consulting on both visual and audio contentCoordinated the launch of ActiveBuilding software for more than 150 properties in a 4 month period, managing training schedules for 8 people, working with on-site teams and corporate staff, and providing technical supportProvided customer service to over 250 properties on a daily basis, including ActiveBuilding’s largest corporate clients, helping with technical issues, training new and existing clients, collecting client feedback, and maintaining brand standards for both ActiveBuilding and the clientsLead the development of training and customer service processes, including the creation of individual product training tutorial videos and full training courses through MindFlash
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Maclaren
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Manufacturing
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1 - 100 Employee
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NW Sales Account Executive
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Jan 2010 - Jan 2011
Maintained relationships with 50 retailers in the Northwest, providing retailers with up-to-date information about stock availability and new productsExecuted up to 5 events and/or window displays a month at retailer locations, promoting product, training sales associates, and interacting directly with customersProvided excellent customer service to retailers, facilitating returns and exchanges, as well as tracking financial issues, such as past-due invoices and account credits, for all 47 retailersWas given increased responsibility by taking on national accounts such as Nordstrom, and expanding my territory to include all of Western Canada
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Education
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2016 - 2019
Seattle University
Master of Business Administration (MBA), Marketing -
2006 - 2009
Seattle University
BA in Business Administration, Marketing
Community
