McKenna McVicker, MBA

Associate Media Planner at CMI Media Group
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Contact Information
us****@****om
(386) 825-5501
Location
Irvine, California, United States, US

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Credentials

  • Google Ads Search Certification
    Google
    Feb, 2020
    - Nov, 2024

Experience

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Associate Media Planner
      • Apr 2022 - Present

      - Worked on two different accounts with regular duties of performing flowchart actualizations every month, compiling data, submitting assets for trafficking, updating the media workbook, and connecting internally with my teams as well as the client on a weekly basis - Assessed proposals from vendors to determine if they were in alignment with our clients’ goals, budget, and timeline - Provided recommendations to clients based on campaign objectives and budget for ad hoc placements - Outlined optimization recommendations for campaigns that were falling below benchmark - Scheduled internal team meetings and external meetings with both clients and vendors Show less

    • United States
    • Wellness and Fitness Services
    • 700 & Above Employee
    • Digital Marketing Coordinator
      • Jan 2019 - Apr 2022

      - Implemented a social media planner for 500+ franchise partners, including suggested posts, copy, and assets on a monthly basis - Curated content and scheduled daily posts for Pure Barre’s corporate social media channels - Managed the brand reputation through responding to comments and messages on social media platforms - Developed and presented social media training for franchise partners and general managers on a monthly basis - Implemented a social media planner for 500+ franchise partners, including suggested posts, copy, and assets on a monthly basis - Curated content and scheduled daily posts for Pure Barre’s corporate social media channels - Managed the brand reputation through responding to comments and messages on social media platforms - Developed and presented social media training for franchise partners and general managers on a monthly basis

    • United States
    • Wellness and Fitness Services
    • 700 & Above Employee
    • Marketing and Education Intern
      • Jun 2018 - Aug 2018

      - Created schedule of over 200 videos to be released for the new On-Demand system - Created marketing strategies for instructor recruitment as well as Teacher Training alongside the Senior Vice President of Operations and the VP of Education - Wrote blog content to be released every week over the course of the internship - Created schedule of over 200 videos to be released for the new On-Demand system - Created marketing strategies for instructor recruitment as well as Teacher Training alongside the Senior Vice President of Operations and the VP of Education - Wrote blog content to be released every week over the course of the internship

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Shipping Coordinator
      • Jan 2018 - May 2018

      -Handled packaging 15 boxes of clients' products per day to send to influencers and editors at the request of the account coordinators -Kept inventory of 100 different SKUs of clients' in house product -Consolidated over 1000 different media outlets into Excel sheets -Handled packaging 15 boxes of clients' products per day to send to influencers and editors at the request of the account coordinators -Kept inventory of 100 different SKUs of clients' in house product -Consolidated over 1000 different media outlets into Excel sheets

    • United States
    • Health, Wellness and Fitness
    • 1 - 100 Employee
    • Fitness Instructor
      • Apr 2015 - Sep 2017

      -Taught up to 10 barre and spin classes per week -Created classes from a repertoire of over 100 different exercises on a daily basis -Developed marketing and outreach ideas with the owner of the studio -Helped train new instructors in the Tone Barre method as well as the POS/check-in system called MindBody -Taught up to 10 barre and spin classes per week -Created classes from a repertoire of over 100 different exercises on a daily basis -Developed marketing and outreach ideas with the owner of the studio -Helped train new instructors in the Tone Barre method as well as the POS/check-in system called MindBody

    • United States
    • Retail
    • 700 & Above Employee
    • Retail Management Intern
      • Jun 2016 - Aug 2016

      -Sold over $15,000 worth of merchandise in the Individualist/Via C Department during the internship -Created relationship with customers to provide a personal shopping experience - Attended classes on Nordstrom culture, effective servant leadership, and sales technique -Sold over $15,000 worth of merchandise in the Individualist/Via C Department during the internship -Created relationship with customers to provide a personal shopping experience - Attended classes on Nordstrom culture, effective servant leadership, and sales technique

    • Assistant Stage manager/ choreographer
      • Jun 2013 - Aug 2013

Education

  • UC Irvine Boot Camps
    Digital Marketing Boot Camp
    2022 - 2022
  • Chapman University
    Master of Business Administration - MBA
    2017 - 2019
  • Chapman University
    Bachelor's degree, Psychology
    2012 - 2016

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