Experience

Belkin

• United States
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Director of Product Management

  • Feb 2023 - Present

• Senior Global Product Manager

  • Mar 2021 - Feb 2023

• Global Product Manager

  • Apr 2015 - Mar 2021

  • Manage $45M product lines for US, European & Asia Pacific markets, launching 40+ new products in 3 years • Create long-term barrier-to-entry against competitors in a highly-competitive CE marketplace • Develop strategies for multiple product lines, business plan, product specs, requirements and portfolio roadmaps driven • by user insights, customer requirements, price and competitive market analysis. • Lead cross-functional teams to create consumer focused products solving user… Show more • Manage $45M product lines for US, European & Asia Pacific markets, launching 40+ new products in 3 years • Create long-term barrier-to-entry against competitors in a highly-competitive CE marketplace • Develop strategies for multiple product lines, business plan, product specs, requirements and portfolio roadmaps driven • by user insights, customer requirements, price and competitive market analysis. • Lead cross-functional teams to create consumer focused products solving user pain points to deliver innovative solutions • Launch packaging designed to target mass-market audience resulting in winning retail placement at key accounts WW • Travel domestically, to Europe, Australia, Hong Kong/China and Japan to visit sales subsidiaries, vendors, tradeshows • Present market trends, visionary product strategies to 100+ executives, cross functional teams & sales leads globally • Manage and optimize business end-to-end through initiatives to optimize logistics and production costs • Collaborate with Global Sales Team to strengthen relationships with key retail partners and improve POS & messaging • Develop business case, including sales forecast, pricing, revenue, margin analysis, ROI & breakeven analysis • Conducted competitive analysis, researched market, consumer trends, and made recommendations to senior • management on product strategy, pricing, channel strategy and new geographic markets • Led organizational change by improving product launch process for the business in collaboration with management • Spearheaded first-class PM internship program, now one of the most recommended internships at top universities



Den-Mat Holdings, LLC

• Santa Maria, CA

• Associate Product Manager

  • Apr 2012 - Dec 2013

  • Worked with marketing and creative teams to ensure best quality, timeline and cost while maintaining brand identity • Wrote strategic creative briefs for ads, sales collateral, mailers, flyers and online marketing for social media initiatives • Analyzed global target markets to ensure product consumer adaptation • Led simultaneous marketing and creative projects from start to finish • Launched two dental products internationally and increased revenue over six-month… Show more • Worked with marketing and creative teams to ensure best quality, timeline and cost while maintaining brand identity • Wrote strategic creative briefs for ads, sales collateral, mailers, flyers and online marketing for social media initiatives • Analyzed global target markets to ensure product consumer adaptation • Led simultaneous marketing and creative projects from start to finish • Launched two dental products internationally and increased revenue over six-month period • Simultaneously became Project Integration Manager and work directly with COO (Dec 2012) for acquired company – goal to increase $46 million company to $52 million company by end of 2013 Show less • Worked with marketing and creative teams to ensure best quality, timeline and cost while maintaining brand identity • Wrote strategic creative briefs for ads, sales collateral, mailers, flyers and online marketing for social media initiatives • Analyzed global target markets to ensure product consumer adaptation • Led simultaneous marketing and creative projects from start to finish • Launched two dental products internationally and increased revenue over six-month… Show more • Worked with marketing and creative teams to ensure best quality, timeline and cost while maintaining brand identity • Wrote strategic creative briefs for ads, sales collateral, mailers, flyers and online marketing for social media initiatives • Analyzed global target markets to ensure product consumer adaptation • Led simultaneous marketing and creative projects from start to finish • Launched two dental products internationally and increased revenue over six-month period • Simultaneously became Project Integration Manager and work directly with COO (Dec 2012) for acquired company – goal to increase $46 million company to $52 million company by end of 2013 Show less



Philips

• Netherlands
• Hospitals and Health Care
• 700 & Above Employee

• Marketing and Creative Services Coordinator

  • Mar 2011 - Dec 2011

  • Worked with marketing and creative teams to ensure best quality, timeline and cost while maintaining brand identity • Composed creative briefs for ads, sales collateral, mailers, flyers and online marketing for social media initiatives • Led simultaneous marketing and creative projects from start to finish • Conducted direct consumer market research & competitive analysis for various PR and marketing tactics for team of 15 • Organized week-long Global Sales Meeting for 150+… Show more • Worked with marketing and creative teams to ensure best quality, timeline and cost while maintaining brand identity • Composed creative briefs for ads, sales collateral, mailers, flyers and online marketing for social media initiatives • Led simultaneous marketing and creative projects from start to finish • Conducted direct consumer market research & competitive analysis for various PR and marketing tactics for team of 15 • Organized week-long Global Sales Meeting for 150+ International sales force • Implemented new trade-show digital system for processing invoices & showcasing marketing material • Event & Logistics Coordinator for 35 Endodontic Seminars for year of 2011 • Project & Consultant Manager in charge of scheduling projects and timelines to ensure deadlines were met • Managed re-branding projects for new office signage & consumer facing marketing material during merger • Originally an intern in 2009 and asked to return as employee in 2011 Show less • Worked with marketing and creative teams to ensure best quality, timeline and cost while maintaining brand identity • Composed creative briefs for ads, sales collateral, mailers, flyers and online marketing for social media initiatives • Led simultaneous marketing and creative projects from start to finish • Conducted direct consumer market research & competitive analysis for various PR and marketing tactics for team of 15 • Organized week-long Global Sales Meeting for 150+… Show more • Worked with marketing and creative teams to ensure best quality, timeline and cost while maintaining brand identity • Composed creative briefs for ads, sales collateral, mailers, flyers and online marketing for social media initiatives • Led simultaneous marketing and creative projects from start to finish • Conducted direct consumer market research & competitive analysis for various PR and marketing tactics for team of 15 • Organized week-long Global Sales Meeting for 150+ International sales force • Implemented new trade-show digital system for processing invoices & showcasing marketing material • Event & Logistics Coordinator for 35 Endodontic Seminars for year of 2011 • Project & Consultant Manager in charge of scheduling projects and timelines to ensure deadlines were met • Managed re-branding projects for new office signage & consumer facing marketing material during merger • Originally an intern in 2009 and asked to return as employee in 2011 Show less



Discus Dental

• United States
• Medical Device
• 1 - 100 Employee

• Marketing Intern

  • May 2009 - Jul 2009

  · Created and organized marketing material for two complete international dental care product lines in one month · Assisted with organizing week long Global Sales Meeting for 150 individuals in the International sales force and helped to maintain a smooth transition between events daily for two weeks · Created and organized marketing material for two complete international dental care product lines in one month · Assisted with organizing week long Global Sales Meeting for 150 individuals in the International sales force and helped to maintain a smooth transition between events daily for two weeks



EDGE Youth Leadership

• United States
• Education Administration Programs
• 1 - 100 Employee

• Completed Full Public Relations Campaign as School project

  • Feb 2009 - May 2009

  • Collaborated with NCYLS to create PR tactics to reintroduce program to high schools, timeline and estimated budget for project • Presented ideas and recommendations to client, creating positive feedback and teaching client to implement tactics into program for better results • Collaborated with NCYLS to create PR tactics to reintroduce program to high schools, timeline and estimated budget for project • Presented ideas and recommendations to client, creating positive feedback and teaching client to implement tactics into program for better results



SPCA SF

• Public Relations Analysis as School Project

  • Aug 2008 - Dec 2008

  · Assessed the SPCA for PR tactics and analyzed different mediums in which they communicated their information to the public · Identified target publics and analyzed how best to reach those target publics · Assessed the SPCA for PR tactics and analyzed different mediums in which they communicated their information to the public · Identified target publics and analyzed how best to reach those target publics