Alison Greene

Director of Marketing at Anew
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Contact Information
us****@****om
(386) 825-5501
Location
Roswell, Georgia, United States, GE

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Experience

    • United States
    • Environmental Services
    • 100 - 200 Employee
    • Director of Marketing
      • Jun 2022 - Present

      Houston, TX

    • United States
    • Environmental Services
    • 1 - 100 Employee
    • Director of Marketing
      • Sep 2020 - Jun 2022

      Houston, Texas, United States Element Markets and Bluesource formally merged in June 2022 to create Anew.

    • United States
    • Oil and Gas
    • 700 & Above Employee
    • Manager, Corporate Communications
      • Sep 2018 - Sep 2020

      Houston, Texas

    • Content Manager, Communications and External Affairs
      • Aug 2016 - Sep 2018

      Houston, TX

    • United States
    • Oil and Gas
    • 500 - 600 Employee
    • Senior Digital Content Specialist
      • Apr 2014 - Aug 2016

      Houston, TX • Maintain content on primary corporate website and multiple subsidiaries. Work with internal stakeholders to coordinate changes and updates as necessary. Serve as the primary point of contact with external web developer. Apply SEO techniques and other content-driven strategies to increase qualified web traffic via organic search results.  • Coordinate a complete website redesign reflecting updated company messaging, as well as a significant expansion in service offerings and geographic… Show more • Maintain content on primary corporate website and multiple subsidiaries. Work with internal stakeholders to coordinate changes and updates as necessary. Serve as the primary point of contact with external web developer. Apply SEO techniques and other content-driven strategies to increase qualified web traffic via organic search results.  • Coordinate a complete website redesign reflecting updated company messaging, as well as a significant expansion in service offerings and geographic reach through a major acquisition. Ensure redesign follows current best practices as related to SEO and responsive design. • Manage company social media pages, schedule postings in keeping with coordinated company editorial calendar, and respond to or route incoming digital inquiries according to protocol. • Participate in the overhaul of company Intranet working closely with an outside developer. Retain ongoing responsibility for managing Intranet home page, including soliciting, drafting and placing internal news stories, maintaining calendar items and announcements. Maintain Marketing assets within department Sharepoint site, including collateral, logos and templates. • Work with various departments on internal communications campaigns, including the management of internal messaging studies and surveys. Draft project plans and other written content as needed. Work with an external consultant on an external messaging study, including interviews with representatives of service lines and subsidiaries, messaging validation and framing.  • Provide other writing and editing services, including newsletter articles and awards submissions. Show less

    • United States
    • Oil and Gas
    • 1 - 100 Employee
    • Marketing and Communications Advisor
      • Jan 2012 - Apr 2014

      Houston, TX Worked closely with the company President and Business Development team to develop effective branding and messaging strategies tailored to a variety of stakeholders in the upstream oil and gas industry. • Implemented and maintained company social media program, including company LinkedIn presence and blogging. • Drafted and distributed bi-weekly email blasts to 80,000 member contact database using Cvent event marketing and email platform. • Managed the overhaul of the company… Show more Worked closely with the company President and Business Development team to develop effective branding and messaging strategies tailored to a variety of stakeholders in the upstream oil and gas industry. • Implemented and maintained company social media program, including company LinkedIn presence and blogging. • Drafted and distributed bi-weekly email blasts to 80,000 member contact database using Cvent event marketing and email platform. • Managed the overhaul of the company website (go-live May 2013) and retained primary responsibility for website maintenance (WordPress), timely content and event calendar updates, and ongoing improvements. • Solicited articles, compiled content, edited, and distributed quarterly newsletter to all company contacts. Drafted graphic redesign of newsletter, implemented in December 2013. • Developed original informational and marketing content of interest to target audiences and made available through social media, email, and traditional distribution channels. • Redesigned company training catalog using Adobe InDesign. • Managed the design, distribution, and data analysis of an online industry survey. • Defined and monitored metrics measuring the effectiveness of various email and web marketing initiatives. • Managed conference-related communications and planning. • Managed advertising decisions. Show less

    • United States
    • Legal Services
    • 1 - 100 Employee
    • Marketing/Communications Consultant
      • Jun 2011 - Dec 2011

      While continuing selected duties as outlined in previous staff position, provided project-based marketing and communications consulting, including strategic planning, market analysis, and targeted traditional and inbound marketing campaigns. Position reported directly to the CEO.

    • Director of Marketing
      • 2006 - Jun 2011

      As a member of a flexible Sales and Marketing team in a competitive litigation support marketplace, implemented a budget-conscious, focused strategy for retention and development of existing clients, as well as targeted new client/new project acquisition. • Developed new marketing materials, including content for website, brochures, white papers, press releases, and quarterly and project-specific newsletters. • Developed recommendations for and implemented MRC’s social media strategy… Show more As a member of a flexible Sales and Marketing team in a competitive litigation support marketplace, implemented a budget-conscious, focused strategy for retention and development of existing clients, as well as targeted new client/new project acquisition. • Developed new marketing materials, including content for website, brochures, white papers, press releases, and quarterly and project-specific newsletters. • Developed recommendations for and implemented MRC’s social media strategy, including maintenance of social network profiles and blogging. • Acted as primary point person in responding to general requests for information and RFP’s. • Edited, distributed, and scheduled follow-up for informational and standard proposals. • Drafted and implemented company design standards, including document templates. • Researched leads and prospects through analysis of national and local news and trade publication stories and public records searches. • Staffed booth at conferences as needed and planned and implemented appropriate pre-and post-conference activities, including mailings, appointment scheduling, and email blasts. • Documented client contacts, communications, and all marketing activities in SalesForce CRM. • Coordinated regular newsletter, holiday card, and corporate gift mailings. • Managed vendors for department-specific needs, such as internet search engine optimization, graphic design, website design, printing, advertising, and promotional items. • Maintained professional memberships and supplier diversity registrations. • Drafted department budgets, including estimated expenses for sponsored events, conferences and out-of-town travel. • Trained, supervised and directed activities of Sales and Marketing Administrative Assistant.

    • Principal Artist
      • 2002 - 2009

      Performed principal roles, fully staged with orchestra, as well as in various concert-format outreach engagements. Roles include Despina (Cosi fan Tutte), Susanna (Le Nozze di Figaro), Norina (Don Pasquale).

    • United States
    • Performing Arts
    • 100 - 200 Employee
    • Chorister
      • 2004 - 2008

    • Resident Soprano, Opera to Go!
      • 2002 - 2004

      Performed 50-minute operas tailored to school children from pre-K through high school. Venues included schools and community centers throughout the greater Houston area. Participated in question and answer sessions following each performance.

    • Clerical Assistant
      • Sep 2003 - Aug 2004

    • Accounting Assistant
      • 2002 - 2003

Education

  • Boston University
    MM, Music, Voice Performance
  • American School of Paris
  • Boston University
    B.S., Mass Communication/Public Relations

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