Experience

Orchard Point Group, inc.

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Project Manager

  • Aug 2010 - Present

  Top-notch Project Management Effective management of critical projects, including initiating, executing, managing, and finalizing the projects. Project management oversight of all moving parts ensures on-time, on-budget, and on-message delivery Implementation is critical - OPC understandS this and we're good at it. Obsessive attention to detail is a constant as OPC follows project from inception to completion. From vendor management to timeline development to regular status updates, our expertise and leadership is transparent Functioning as a trusted, collaborative liaison, OPC develops an understanding of how your organization operates and which departments handle specific tasks. As part of a combined resource approach, we partner with stakeholders to assemble, direct, and ensure collaboration between internal and external resources



GlaxoSmithKline

• United States
• Investment Management

• Account and Media Manager, Integrated Marketing and Media Solutions

  • Nov 2003 - Apr 2009

  Responsible for leading the development of innovative multi-channel marketing strategies and planning for assigned brands. Served as strategic advisor for brand marketing in support of online and offline media, relationship marketing and Internet solutions for a wide variety of consumer and physician audiences. Provided strategic and account management support for numerous brands, coordinating external agencies and internal stakeholders to ensure alignment with brand strategies, appropriate prioritization, and cost efficient implementation of Integrated Media, Relationship Marketing, and Internet programs to a wide variety of consumer and physician audiences. Led the planning, execution, measurement and analysis of professional and consumer marketing programs in support of the launch of two significant prescription products with annual sales approaching $1 billion. Developed multi-channel integrated customer relationship marketing plans that included elements such as patient acquisition and adherence, database conversion for product loyalists, offer strategy, segmented messaging, performance measurement, and analytics-driven optimization. Facilitated selection of key agency partners and assisted in strategy development founded on proven best practices. Instrumental in identifying cost-savings and operational efficiencies benefiting both GSK and copromotion partner. Selected to act as interim product manager in preparation for launch of new migraine medication, managing $8 million customer relationship marketing and Internet budget. Managed creative development process, copy approval, and direct-to-consumer TV, print, and online media planning. Nominated to attend Center for Creative Leadership – Leadership Development Program (August 2005)

• eBusiness Channel Manager

  • Nov 2000 - Nov 2003

  Responsible for development of based programs in support of Respiratory franchise. Led cross-functional team in designing and implementing an insight-driven strategic plan for disease-state sufferers. Elements included product and disease-state websites, online and offline media promotion, and physician-directed initiatives such as eDetailing and new patient experience programs.Acted as strategic lead on over 80 eMarketing programs including professional and consumer websites, patient education programs, online media promotions, and paid and natural search engine optimization. Managed agency rand cross-functional team tasked with delivering multiple complex projects within extremely tight deadlines and budgetary constraints. Successfully negotiated contract terms and pricing, resulting in significant corporate savings.Instrumental in understanding the brand’s business objectives and identifying novel strategic marketing solutions that maximize use of the Internet channel and drive brand revenue. Recipient of multiple GSK awards in recognition of significant contributions to cross-functional initiatives.

• Manager, Strategic Development, National Accounts

  • Jan 2000 - Nov 2000

  Provided analytical support for the strategic planning process utilizing market and customer insight. Developed and implemented Oncology Clinic contracting strategy Validated Five Year Plan performance discounts within the hospital and GPO market segments by analyzing strategic alliance contracts, reviewing nominal pricing, and identifying opportunities for reducing best price liability.

• Manager, Contract Operations Programs

  • Aug 1997 - Dec 1999

  Managed team of five analysts to develop the administrative functions for innovative contracts and marketing programs. Business Project Lead for CREST - a 3-year, $4 million system implementation project commissioned to improve the administration of contracts and rebates. Identified process improvement opportunities, communicated business requirements, tested deliverables, and developed support staff. Dramatically improved user acceptance by adopting a variety of training approaches and establishing an internal user support group.

• Manager, Credit and Accounts Receivable

  • Jun 1992 - Aug 1997

  Assumed role of Acting Manager for 6 months while simultaneously attending evening MBA program. Later promoted to Manager in recognition of accomplishments achieved.Managed $655 million monthly receivables, staff of 11, and departmental budget of $800 thousand. Proactively identified and managed at-risk receivables. Effectively minimized financial risk exposure with a troubled customer, ultimately saving $40 million through prudent negotiation and credit decision-making.Merged two geographically dispersed functions resulting from the Burroughs Wellcome acquisition with no customer impact. Activities included staff selection, systems integration, and implementation of revised business policies. Reengineering resulted in processing efficiency improvements and 54% reduction in labor. Elected to the Board of Directors of a national health and beauty care industry credit group. Served on the group’s prestigious Trade Relations committee which provided acknowledged insight into customer and industry-specific issues to the group’s 100 member companies.Selected, trained and managed 5 employees with credit and collections responsibility for over 4,000 customer accounts. Analyzed financial results, industry and economic trends, and sales projections to establish appropriate financial credit limits. Negotiated mutually beneficial settlements with customers. Received Special Recognition Award for outstanding customer service.



Glaxo Inc.

• United States
• Medical Practices

• Senior Accountant, Corporate Accounting

  • Oct 1990 - Jun 1992

• Cost Analyst, Budgets and Reporting

  • Nov 1988 - Oct 1990

• Materials Accounting Assistant

  • Sep 1987 - Nov 1988