Director of Marketing

• Feb 2022 - Present

Heading the marketing mix of Unvired Inc. with an array of responsibilities:• Foster and implement GTM strategy to acquire new customer projects from the USA, Canada, Europe, and Africa region.• Build and maintain the sustainable ecosystem of inbound leads via digital marketing strategies.• Managing digital marketing campaigns including creative development, website refreshes, content development, press releases, webinar, and newsletter marketing.• Creating engaging social media strategies and execution plans that cultivated audiences, increased web presence, and enhanced brand awareness.• Monitoring the success of the website and social media performance through analytics, KPIs, and dashboards.• Evaluating the effectiveness of marketing programs, provided market analysis and insights to senior management.• Handling day to day Search Engine Marketing (SEM) activities including campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.• Reporting of campaigns with in-depth analysis of the performance of keywords, ad copies, bounce rates, etc.• Formulating the digital strategy for delivering the best ROI for campaigns on various result oriented matrices of cost per click• Assisting the senior management in the development of short and long-term strategic plans including annual business plans, media, promotion, and innovation pipeline strategy with P&L and budget responsibility.• Create industry-specific sales presentations; write blogs, white papers, and customer success stories with the inputs from the technical and sales teams.

Associate Marketing Director

• Apr 2020 - Feb 2022

Digital Marketing Manager

• Nov 2017 - Mar 2020

Manager

• Jan 2016 - Oct 2017

Sr. Manager

• Jun 2013 - Jan 2016

Relationship Manager

• 2010 - 2013