Samantha P.

Manager of Digital Marketing Client Services at Fujisan Marketing
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Greater Seattle Area
Skills

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

You need to have a working account to view this content.
Join now
You need to have a working account to view this content.
Join now

Credentials

  • Yelp Ads Certification for Resellers
    Yelp
    Aug, 2017
    - Nov, 2024
  • LinkedIn Marketing Solutions Fundamentals
    LinkedIn
    Sep, 2022
    - Nov, 2024
  • Google Ads Display Certification
    Google
    Dec, 2022
    - Nov, 2024
  • Google Ads Search Certification
    Google
    Nov, 2022
    - Nov, 2024
  • Google Analytics Individual Qualification
    Google
    Dec, 2021
    - Nov, 2024
  • Waze Ads Fundamentals
    Waze
    Dec, 2019
    - Nov, 2024

Experience

  • Fujisan Marketing
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Manager of Digital Marketing Client Services
      • Mar 2022 - Present

      • Optimizing PPC campaigns, with one resulting in a 1,500% increase in conversions, a 95% drop in CPL, and a 640% increase in CVR YoY• Optimizing SEO campaigns, with one resulting in a 45% increase in sessions and a 51% increase in new users since start of engagement• Constructing events & goals in GA4 & Google Tag Manager to improve lead tracking across digital marketing channels• Accountable for all aspects of people management for a team of 7, including coaching, performance reviews, and personal development• Managing accounts and client relationship growth via meetings & email, leading to future business Show less

    • Senior SEM Manager
      • Jun 2021 - Mar 2022

      • Led the development and execution of comprehensive digital marketing strategies to achieve business objectives, driving significant growth for numerous clients.• Developed and maintained strong relationships with the agency's largest clients, ensuring ongoing work and client referrals.• Leveraged advanced data analytics and market research to identify emerging trends, guiding data-driven decision-making and continuous improvement.• Spearheaded large-scale, cross-channel marketing campaigns, coordinating efforts across multiple platforms, including SEO, PPC, and social media, and landing page development.• Conducted in-depth competitor analysis and market research to identify opportunities for differentiation and competitive advantage.• Monitored industry trends and best practices to stay at the forefront of digital marketing advancements and provide thought leadership to the organization. Show less

    • SEM Manager
      • Oct 2020 - Jun 2021

      • Spearheaded and executed data-driven digital marketing campaigns to drive brand awareness, engagement, and lead generation.• Managed and optimized multi-channel marketing campaigns, including SEO, PPC, and social advertising.• Analyzed key performance indicators (KPIs) to measure campaign success and provided actionable insights to improve performance and ROI.• Implemented A/B testing and conducted experiments to optimize website conversion rates and user experience.• Utilized web analytics tools such as Google Analytics & Google Search Console to monitor website traffic, user behavior, and campaign performance.• Set up comprehensive tracking for events and goals in Google Analytics & Google Tag Manager. Show less

  • GTMA
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Senior SEO & Paid Media Strategy Specialist
      • Jan 2018 - Oct 2020

      • Re-strategized Google search campaigns for better traffic, leading to up a 180% increase in CTR, a 160% increase in session duration, & a 15% decrease in bounce rates• Lead strategy development for hyperlocal SEO campaigns, resulting in as much as a 300% increase in organic traffic• Overhauled Facebook & Instagram ad strategy to better comply with GDPR & Facebook policy changes• Constructed events & goals in Google Analytics to improve lead tracking & acquire better understanding of the prospective leads• Fostered client relationship growth via meetings & email, leading to future business• Trained team of bloggers to increase organic traffic through use of long tail keywords and backlinking• Worked closely with development, graphic design, operations, sales, & accounting teams to set up & finalize campaigns Show less

    • SEO & Lead Generation Specialist
      • Nov 2016 - Jan 2018

      • Conducted comprehensive audits on websites for both their onsite & offsite organic presence• Drafted page titles, meta descriptions, & copy for improved rankability in search engines• Created Google Ads campaigns for Search & Display networks, including copywriting & graphic design coordination• Optimized hundreds of Google Ads campaigns to improve metrics, including CTR, CPC, & conversions

  • NorthStar Moving Company
    • United States
    • Consumer Services
    • 1 - 100 Employee
    • Marketing Associate
      • Jun 2015 - Nov 2016

      • Managed company social media accounts for Facebook, Instagram, Twitter, Pinterest, & Tumblr • Wrote SEO-focused blog posts to increase long tail keyword traffic to site • Organized & coordinated summer food drive between NorthStar Moving & Coldwell Banker, resulting in nearly 1,000 lbs of food donations for LA/OC charities • Managed company social media accounts for Facebook, Instagram, Twitter, Pinterest, & Tumblr • Wrote SEO-focused blog posts to increase long tail keyword traffic to site • Organized & coordinated summer food drive between NorthStar Moving & Coldwell Banker, resulting in nearly 1,000 lbs of food donations for LA/OC charities

  • Harry Ransom Center
    • United States
    • Libraries
    • 1 - 100 Employee
    • Public Services Librarian
      • Sep 2012 - May 2014

      • Assisted professors and researchers with fragile and rare materials for research papers • Filed and general office administration • Assisted professors and researchers with fragile and rare materials for research papers • Filed and general office administration

  • The University of Texas at Austin
    • United States
    • Higher Education
    • 700 & Above Employee
    • Public Relations Intern
      • Sep 2013 - Dec 2013

      • Developed relationships with local businesses around campus • Organized a program to keep local businesses and organizations informed about campus events and emergencies • Conducted research on the needs of the community • Spoke directly with organizations to improve university communications • Developed relationships with local businesses around campus • Organized a program to keep local businesses and organizations informed about campus events and emergencies • Conducted research on the needs of the community • Spoke directly with organizations to improve university communications

Education

  • The University of Texas at Austin
    Bachelor's degree, Public Relations, Advertising, and Applied Communication

Community

You need to have a working account to view this content. Click here to join now